Medical alert systems in the United States:Which are most popular?
In September 2026, Life Alert was the most searched medical alert system in the United States, accounting for 65.2% of all searches among the nine systems we track. When we checked with ChatGPT and Google AI Overviews, Medical Guardian and Bay Alarm Medical showed up in every answer. Medical Guardian was recommended most often, coming first in three out of five responses.
Life AlertShare of searches 65.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Medical GuardianShare of searches 19.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Bay Alarm MedicalShare of searches 5.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
MobileHelpShare of searches 2.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
LifelineShare of searches 2.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
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Top medical alert systems in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Medical Guardian and Bay Alarm Medical appeared every time. Medical Guardian was recommended most often, coming first in three out of five answers. Bay Alarm Medical was second, and MobileHelp was third. Life Alert, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Medical Guardian1st
- Bay Alarm Medical2nd
- MobileHelp3rd
LifeFone4th
LifeStation5th- Lifeline6th
Lively7th
ADT8th- Life Alert–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Medical Guardian5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bay Alarm Medical5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MobileHelp4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- LifeFone3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lifeline2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LifeStation2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ADT2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lively1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Life Alert0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about medical alert systems
5 answers
Asked ChatGPT
“Which medical alert system should I buy in the US?”
Asked ChatGPT
“What are the best medical alert systems in the US?”
Asked ChatGPT
“What's the best medical alert system in the US for an elderly parent living alone?”
Searched Google, AI Overview
“medical alert systems”
Searched Google, AI Overview
“best medical alert system”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Which medical alert systems do people search for most?
This chart shows how often people search Google for each medical alert system by name. Each line represents a brand's share of searches for all nine medical alert systems we track, month by month, from searches in United States.
Share of searches by month for Life Alert, Medical Guardian, Bay Alarm Medical, MobileHelp, Lifeline. The figures are in the table below the chart.
View monthly share of searches table
| Month | Life Alert | Medical Guardian | Bay Alarm Medical | MobileHelp | Lifeline | LifeStation | Lively | ADT | LifeFone |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.5% | 16.1% | 5.9% | 3.9% | 3.1% | 2.1% | 1.6% | 1.1% | 0.72% |
| Nov 2025 | 63% | 18.9% | 5.6% | 3.7% | 3% | 2% | 1.7% | 1.1% | 0.85% |
| Dec 2025 | 66.5% | 16.3% | 6% | 3.2% | 2.6% | 2.1% | 1.5% | 1.1% | 0.65% |
| Jan 2026 | 65.6% | 16.1% | 5.9% | 3.9% | 2.5% | 2.6% | 1.6% | 1.1% | 0.64% |
| Feb 2026 | 67.6% | 16.6% | 4.9% | 3.3% | 2.6% | 2.2% | 1.3% | 0.94% | 0.54% |
| Mar 2026 | 66.5% | 16.3% | 4.9% | 4% | 2.6% | 2.6% | 1.4% | 1.2% | 0.53% |
| Apr 2026 | 63.2% | 19% | 5.6% | 3.8% | 2.7% | 2.5% | 1.6% | 1.1% | 0.5% |
| May 2026 | 63.4% | 19% | 5.7% | 3.8% | 2.2% | 2.5% | 1.5% | 1.3% | 0.62% |
| Jun 2026 | 63.4% | 19% | 5.7% | 3.8% | 2.5% | 2.5% | 1.6% | 1.1% | 0.51% |
| Jul 2026 | 63.6% | 19.1% | 5.7% | 3.8% | 2.5% | 2.1% | 1.6% | 1.1% | 0.62% |
| Aug 2026 | 66.8% | 16.4% | 6% | 4% | 2.1% | 1.8% | 1.4% | 0.93% | 0.65% |
| Sep 2026 | 65.2% | 19.5% | 5.8% | 2.6% | 2.3% | 1.7% | 1.2% | 0.91% | 0.63% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.2% | 90.5K | 0% | -1.6 points | |
| 2, held 2nd | 19.5% | 27.1K | +22.1% | +3.1 points | |
| 3, held 3rd | 5.8% | 8.1K | 0% | -0.1 points | |
| 4, held 4th | 2.6% | 3.6K | -33.3% | -1.4 points | |
| 5, held 5th | 2.3% | 3.2K | +10.3% | +0.2 points | |
| 6, held 6th | 1.7% | 2.4K | 0% | 0 points | |
| 7, held 7th | 1.2% | 1.7K | -8.5% | -0.1 points | |
| 8, held 8th | 0.91% | 1.3K | 0% | 0 points | |
| 9, held 9th | 0.63% | 880 | 0% | 0 points |
65.2%
Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share -1.6 points.
19.5%
Held 2nd. 27.1K estimated branded searches, +22.1% vs prior month. Share +3.1 points.
5.8%
Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
2.6%
Held 4th. 3.6K estimated branded searches, -33.3% vs prior month. Share -1.4 points.
5.
Lifeline2.3%
Held 5th. 3.2K estimated branded searches, +10.3% vs prior month. Share +0.2 points.
1.7%
Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Lively1.2%
Held 7th. 1.7K estimated branded searches, -8.5% vs prior month. Share -0.1 points.
8.
ADT0.91%
Held 8th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.
9.
LifeFone0.63%
Held 9th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among medical alert systems in the United States?
9 brands
In September 2026, Life Alert was the most searched among medical alert systems in the United States, with an estimated 90.5K branded searches, 65.2% of all searches for the nine we track. Medical Guardian is in 2nd place, 45.7 percentage points behind at 19.5%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Life Alert | 65.5% → 65.2% | 67.6%Feb 2026 | 63%Nov 2025 | 1st |
| Medical Guardian | 16.1% → 19.5% | 19.5%Sep 2026 | 16.1%Oct 2025 | 2nd |
| Bay Alarm Medical | 5.9% → 5.8% | 6%Aug 2026 | 4.9%Mar 2026 | 3rd |
| MobileHelp | 3.9% → 2.6% | 4%Aug 2026 | 2.6%Sep 2026 | 4th |
| Lifeline | 3.1% → 2.3% | 3.1%Oct 2025 | 2.1%Aug 2026 | 5th |
| LifeStation | 2.1% → 1.7% | 2.6%Mar 2026 | 1.7%Sep 2026 | 6th |
| Lively | 1.6% → 1.2% | 1.7%Nov 2025 | 1.2%Sep 2026 | 7th |
| ADT | 1.1% → 0.91% | 1.3%May 2026 | 0.91%Sep 2026 | 8th |
| LifeFone | 0.72% → 0.63% | 0.85%Nov 2025 | 0.5%Apr 2026 | 9th |
Each finding as a sentence
- Across the 12 months ending September 2026, Medical Guardian’s share of searches among medical alert systems in the United States increased from 16.1% to 19.5%.
- Across the 12 months ending September 2026, MobileHelp’s share of searches among medical alert systems in the United States decreased from 3.9% to 2.6%.
- Across the 12 months ending September 2026, Lifeline’s share of searches among medical alert systems in the United States decreased from 3.1% to 2.3%.
- Across the 12 months ending September 2026, Life Alert’s share of searches among medical alert systems in the United States peaked at 67.6% in February 2026 and was lowest at 63% in November 2025.
- Across the 12 months ending September 2026, Bay Alarm Medical’s share of searches among medical alert systems in the United States peaked at 6% in August 2026 and was lowest at 4.9% in March 2026.
- Across the 12 months ending September 2026, MobileHelp’s share of searches among medical alert systems in the United States peaked at 4% in August 2026 and was lowest at 2.6% in September 2026.
- Across the 12 months ending September 2026, Life Alert, Bay Alarm Medical, LifeStation, Lively, ADT and LifeFone held steady: their share of searches among medical alert systems in the United States each moved less than 0.5 percentage points.
How did search popularity change for United States medical alert systems in September 2026?
8 changes
In September 2026, Medical Guardian gained share of searches among medical alert systems in the United States, from 16.4% to 19.5%.
In September 2026, Life Alert lost share of searches among medical alert systems in the United States, from 66.8% to 65.2%.
In September 2026, MobileHelp lost share of searches among medical alert systems in the United States, from 4% to 2.6%.
LifeStation’s share of searches among medical alert systems in the United States has lost ground for 3 months in a row, from 2.5% to 1.7% in September 2026.
Estimated monthly branded searches for Lifeline in the United States fell 25.6% over 12 measured months, from 4.3K to 3.2K in September 2026.
Estimated monthly branded searches for Lively in the United States fell 21.1% over 12 measured months, from 2.2K to 1.7K in September 2026.
Estimated monthly branded searches for ADT in the United States fell 19.2% over 12 measured months, from 1.6K to 1.3K in September 2026.
Estimated monthly branded searches for LifeFone in the United States fell 12% over 12 measured months, from 1K to 880 in September 2026.
Compare popularity between leading brands
- Life Alert vs Medical Guardian: compare popularity
- Life Alert vs Bay Alarm Medical: compare popularity
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- Life Alert vs Lifeline: compare popularity
- Medical Guardian vs Bay Alarm Medical: compare popularity
- Medical Guardian vs MobileHelp: compare popularity
- Medical Guardian vs Lifeline: compare popularity
- Bay Alarm Medical vs MobileHelp: compare popularity
- Bay Alarm Medical vs Lifeline: compare popularity
- MobileHelp vs Lifeline: compare popularity
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