Brandwave

ADT vs Cove:Which is more popular?

In September 2026, ADT had more branded searches than Cove among home security companies in the United States. ADT had about 301,000 branded searches, while Cove had 8,100. ADT made up 43.8% of all home security company searches we track, and Cove accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about home security companies, ADT appeared in four of the five answers and Cove in two. ADT was mentioned before Cove in every answer that named either.

Among home security companies in the United States in September 2026

Who do people search for more?

ADT, about 37 searches for every 1 for Cove

ADT 301K searchesCove 8.1K searches

Who does AI mention more?

ADT, mentioned in 4 of 5 answers, Cove in 2

ADT in 4 of 5Cove in 2 of 5

Who does AI recommend more?

ADT, named ahead of Cove in 4 of 4 answers

ADT first in 4Cove never first

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Top home security companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ADT was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Cove was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. ADT was listed before Cove in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SimpliSafe1st
  2. ADT2nd
  3. Vivint3rd
  4. Ring4th
  5. Cove5th
  6. Brinks Home–
  7. Frontpoint–
  8. abode–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SimpliSafe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ring5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ADT4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vivint4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cove2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Brinks Home0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frontpoint0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • abode0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home security companies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is ADT or Cove more popular in search?

This chart shows how often people search Google for ADT and Cove by name. Each line represents a brand's share of searches for all eight home security companies we track, month by month, from searches in United States.

ADT and Cove among home security companies in the United States, by month

Share of searches by month for ADT, Cove. The figures are in the table below the chart.

View monthly share of searches table
MonthADTSimpliSafeVivintBrinks HomeCoveRingFrontpointabode
Oct 202546.1%25.2%20.6%4.2%1.2%1.2%0.9%0.55%
Nov 202539%31.8%21.4%3.6%1.6%1.3%0.84%0.57%
Dec 202541.5%27.7%22.8%3.8%1.4%1.4%0.9%0.5%
Jan 202646.2%25.2%20.7%4.2%1.2%1%0.82%0.55%
Feb 202643.9%24.1%24.1%4%1.4%0.96%0.85%0.64%
Mar 202641.3%27.6%22.6%4.6%1.7%0.91%0.8%0.49%
Apr 202638.7%26%26%5.3%1.6%1%0.91%0.57%
May 202641.7%22.9%27.9%3.8%1.4%0.92%0.8%0.61%
Jun 202641.3%22.6%27.6%4.6%1.4%1.1%0.8%0.6%
Jul 202641.5%22.7%27.7%4.6%1.1%0.91%0.83%0.61%
Aug 202644.3%24.2%24.2%4.1%1.2%0.79%0.78%0.43%
Sep 202643.8%24%24%4.9%1.2%0.96%0.77%0.42%

How has the ADT and Cove comparison changed over the last 12 months?

3 findings
  • ADT was ahead of Cove in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ADT’s share of searches among home security companies in the United States moved from 46.1% to 43.8%, and its estimated monthly branded searches moved from 368K to 301K.
  • Across the 12 months ending September 2026, Cove’s share of searches among home security companies in the United States held steady at 1.2%, and its estimated monthly branded searches moved from 9.9K to 8.1K.

How did search popularity change for United States home security companies in September 2026?

2 changes

  1. In September 2026, ADT lost share of searches among home security companies in the United States, from 44.3% to 43.8%.

  2. Estimated monthly branded searches for Cove in the United States fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ADT’s and Cove’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ADT

1 branded search term

  • adt

Cove

1 branded search term

  • cove security

How the Brand Demand Index is measured

Other head-to-heads among home security companies

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