Brandwave

How popular isBrinks Home?

In September 2026, people searched for Brinks Home by name about 33,700 times in the United States, about the same as the previous year. These searches made up 4.9% of all United States home security company searches, placing Brinks Home fourth out of eight companies. When we asked both ChatGPT and Google AI Overviews about home security companies, Brinks Home did not appear in any of the answers.

Search and AI answers in September 2026

Brinks Home is the fourth most searched of 8 competitors and not listed in any AI answer.

  1. ADTShare of searches 43.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. SimpliSafeShare of searches 24%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. VivintShare of searches 24%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. Brinks HomeShare of searches 4.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. CoveShare of searches 1.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

+3 more

Brinks Home website (opens in a new tab)

Follow Brinks Home and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top home security companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Brinks Home did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SimpliSafe1st
  2. ADT2nd
  3. Vivint3rd
  4. Ring4th
  5. Cove5th
  6. Brinks Home–
  7. Frontpoint–
  8. abode–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SimpliSafe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ring5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ADT4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vivint4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cove2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Brinks Home0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frontpoint0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • abode0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home security companies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Which home security companies compete with Brinks Home?

Brinks Home against home security companies in the United States, by month

Share of searches by month for ADT, SimpliSafe, Vivint, Brinks Home. The figures are in the table below the chart.

View monthly share of searches table
MonthADTSimpliSafeVivintBrinks HomeCoveRingFrontpointabode
Oct 202546.1%25.2%20.6%4.2%1.2%1.2%0.9%0.55%
Nov 202539%31.8%21.4%3.6%1.6%1.3%0.84%0.57%
Dec 202541.5%27.7%22.8%3.8%1.4%1.4%0.9%0.5%
Jan 202646.2%25.2%20.7%4.2%1.2%1%0.82%0.55%
Feb 202643.9%24.1%24.1%4%1.4%0.96%0.85%0.64%
Mar 202641.3%27.6%22.6%4.6%1.7%0.91%0.8%0.49%
Apr 202638.7%26%26%5.3%1.6%1%0.91%0.57%
May 202641.7%22.9%27.9%3.8%1.4%0.92%0.8%0.61%
Jun 202641.3%22.6%27.6%4.6%1.4%1.1%0.8%0.6%
Jul 202641.5%22.7%27.7%4.6%1.1%0.91%0.83%0.61%
Aug 202644.3%24.2%24.2%4.1%1.2%0.79%0.78%0.43%
Sep 202643.8%24%24%4.9%1.2%0.96%0.77%0.42%

  1. 1.ADT

    43.8%

    Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  2. 2.SimpliSafe

    24%

    Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -0.2 points.

  3. 3.Vivint

    24%

    Held 3rd. 165K estimated branded searches, -17.9% vs prior month. Share -0.2 points.

  4. 4.Brinks Home

    4.9%

    Held 4th. 33.7K estimated branded searches, 0% vs prior month. Share +0.8 points.

  5. 5.Cove

    1.2%

    Held 5th. 8.1K estimated branded searches, -18.2% vs prior month. Share 0 points.

  6. 6.Ring

    0.96%

    Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Frontpoint

    0.77%

    Held 7th. 5.3K estimated branded searches, -18.5% vs prior month. Share 0 points.

  8. 8.abode

    0.42%

    Held 8th. 2.9K estimated branded searches, -19.4% vs prior month. Share 0 points.

Compare popularity between Brinks Home and its closest rivals

Every comparison with Brinks Home

7 comparisons

How has branded search demand for Brinks Home changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Brinks Home in the United States held steady at 33.7K.
  • Across the 12 months ending September 2026, Brinks Home’s share of searches among home security companies in the United States increased from 4.2% to 4.9%.
  • Across the 12 months ending September 2026, Brinks Home’s share of searches among home security companies in the United States peaked at 5.3% in April 2026 and was lowest at 3.6% in November 2025.

How did search popularity change for United States home security companies in September 2026?

6 changes

  1. In September 2026, Brinks Home gained share of searches among home security companies in the United States, from 4.1% to 4.9%.

  2. In September 2026, ADT lost share of searches among home security companies in the United States, from 44.3% to 43.8%.

  3. Estimated monthly branded searches for abode in the United States fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.

  4. Estimated monthly branded searches for Ring in the United States fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

  5. Estimated monthly branded searches for Frontpoint in the United States fell 26.4% over 12 measured months, from 7.2K to 5.3K in September 2026.

  6. Estimated monthly branded searches for Cove in the United States fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are Brinks Home’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Brinks Home’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • brinks home
  • brinks home security

Do you work for Brinks Home? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Brinks Home your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free