Home security companies in the US in United States:Which are most popular?
In September 2026, ADT was the most searched home security companies in the U in United States, accounting for 43.8% of all searches among the eight US we track. When we checked with ChatGPT and Google AI Overviews, SimpliSafe and Ring showed up in every answer. SimpliSafe was recommended most often, coming first in four out of five responses.
ADTShare of searches 43.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
SimpliSafeShare of searches 24%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
VivintShare of searches 24%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Brinks HomeShare of searches 4.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
CoveShare of searches 1.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top home security companies in the US in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, SimpliSafe and Ring appeared every time. SimpliSafe was recommended most often, coming first in four out of five answers. ADT was second, and Vivint was third. Brinks Home, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- SimpliSafe1st
- ADT2nd
- Vivint3rd
Ring4th- Cove5th
- Brinks Home–
Frontpoint–
abode–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- SimpliSafe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ring5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ADT4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Vivint4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cove2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Brinks Home0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Frontpoint0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- abode0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home security companies in the US
5 answers
Asked ChatGPT
“Which home security company should I use in the US?”
Asked ChatGPT
“What are the best home security systems in the US?”
Asked ChatGPT
“What's the best home security system in the US without a long contract?”
Searched Google, AI Overview
“home security systems”
Searched Google, AI Overview
“best home security system”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Which home security companies in the US do people search for most?
This chart shows how often people search Google for each home security companies in the U by name. Each line represents a brand's share of searches for all eight home security companies in the US we track, month by month, from searches in United States.
Share of searches by month for ADT, SimpliSafe, Vivint, Brinks Home. The figures are in the table below the chart.
View monthly share of searches table
| Month | ADT | SimpliSafe | Vivint | Brinks Home | Cove | Ring | Frontpoint | abode |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.1% | 25.2% | 20.6% | 4.2% | 1.2% | 1.2% | 0.9% | 0.55% |
| Nov 2025 | 39% | 31.8% | 21.4% | 3.6% | 1.6% | 1.3% | 0.84% | 0.57% |
| Dec 2025 | 41.5% | 27.7% | 22.8% | 3.8% | 1.4% | 1.4% | 0.9% | 0.5% |
| Jan 2026 | 46.2% | 25.2% | 20.7% | 4.2% | 1.2% | 1% | 0.82% | 0.55% |
| Feb 2026 | 43.9% | 24.1% | 24.1% | 4% | 1.4% | 0.96% | 0.85% | 0.64% |
| Mar 2026 | 41.3% | 27.6% | 22.6% | 4.6% | 1.7% | 0.91% | 0.8% | 0.49% |
| Apr 2026 | 38.7% | 26% | 26% | 5.3% | 1.6% | 1% | 0.91% | 0.57% |
| May 2026 | 41.7% | 22.9% | 27.9% | 3.8% | 1.4% | 0.92% | 0.8% | 0.61% |
| Jun 2026 | 41.3% | 22.6% | 27.6% | 4.6% | 1.4% | 1.1% | 0.8% | 0.6% |
| Jul 2026 | 41.5% | 22.7% | 27.7% | 4.6% | 1.1% | 0.91% | 0.83% | 0.61% |
| Aug 2026 | 44.3% | 24.2% | 24.2% | 4.1% | 1.2% | 0.79% | 0.78% | 0.43% |
| Sep 2026 | 43.8% | 24% | 24% | 4.9% | 1.2% | 0.96% | 0.77% | 0.42% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.8% | 301K | -18.2% | -0.5 points | |
| 2, held 2nd | 24% | 165K | -17.9% | -0.2 points | |
| 3, held 3rd | 24% | 165K | -17.9% | -0.2 points | |
| 4, held 4th | 4.9% | 33.7K | 0% | +0.8 points | |
| 5, held 5th | 1.2% | 8.1K | -18.2% | 0 points | |
| 6, held 6th | 0.96% | 6.6K | 0% | +0.2 points | |
| 7, held 7th | 0.77% | 5.3K | -18.5% | 0 points | |
| 8, held 8th | 0.42% | 2.9K | -19.4% | 0 points |
1.
ADT43.8%
Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
24%
Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -0.2 points.
3.
Vivint24%
Held 3rd. 165K estimated branded searches, -17.9% vs prior month. Share -0.2 points.
4.9%
Held 4th. 33.7K estimated branded searches, 0% vs prior month. Share +0.8 points.
5.
Cove1.2%
Held 5th. 8.1K estimated branded searches, -18.2% vs prior month. Share 0 points.
6.
Ring0.96%
Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share +0.2 points.
0.77%
Held 7th. 5.3K estimated branded searches, -18.5% vs prior month. Share 0 points.
8.
abode0.42%
Held 8th. 2.9K estimated branded searches, -19.4% vs prior month. Share 0 points.
Which brand is most popular in search among home security companies in the US in United States?
8 brands
In September 2026, ADT was the most searched among home security companies in the US in United States, with an estimated 301K branded searches, 43.8% of all searches for the eight we track. SimpliSafe is in 2nd place, 19.8 percentage points behind at 24%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| ADT | 46.1% → 43.8% | 46.2%Jan 2026 | 38.7%Apr 2026 | 1st |
| SimpliSafe | 25.2% → 24% | 31.8%Nov 2025 | 22.6%Jun 2026 | 2nd |
| Vivint | 20.6% → 24% | 27.9%May 2026 | 20.6%Oct 2025 | 3rd |
| Brinks Home | 4.2% → 4.9% | 5.3%Apr 2026 | 3.6%Nov 2025 | 4th |
| Cove | 1.2% | 1.7%Mar 2026 | 1.1%Jul 2026 | 5th |
| Ring | 1.2% → 0.96% | 1.4%Dec 2025 | 0.79%Aug 2026 | 6th |
| Frontpoint | 0.9% → 0.77% | 0.91%Apr 2026 | 0.77%Sep 2026 | 7th |
| abode | 0.55% → 0.42% | 0.64%Feb 2026 | 0.42%Sep 2026 | 8th |
Each finding as a sentence
- Across the 12 months ending September 2026, ADT’s share of searches among home security companies in the US in United States decreased from 46.1% to 43.8%.
- Across the 12 months ending September 2026, SimpliSafe’s share of searches among home security companies in the US in United States decreased from 25.2% to 24%.
- Across the 12 months ending September 2026, Vivint’s share of searches among home security companies in the US in United States increased from 20.6% to 24%.
- Across the 12 months ending September 2026, Brinks Home’s share of searches among home security companies in the US in United States increased from 4.2% to 4.9%.
- Across the 12 months ending September 2026, ADT’s share of searches among home security companies in the US in United States peaked at 46.2% in January 2026 and was lowest at 38.7% in April 2026.
- Across the 12 months ending September 2026, SimpliSafe’s share of searches among home security companies in the US in United States peaked at 31.8% in November 2025 and was lowest at 22.6% in June 2026.
- Across the 12 months ending September 2026, Vivint’s share of searches among home security companies in the US in United States peaked at 27.9% in May 2026 and was lowest at 20.6% in October 2025.
- Across the 12 months ending September 2026, Brinks Home’s share of searches among home security companies in the US in United States peaked at 5.3% in April 2026 and was lowest at 3.6% in November 2025.
- Across the 12 months ending September 2026, Cove, Ring, Frontpoint and abode held steady: their share of searches among home security companies in the US in United States each moved less than 0.5 percentage points.
How did search popularity change for United States home security companies in the US in September 2026?
7 changes
In September 2026, Brinks Home gained share of searches among home security companies in the US in United States, from 4.1% to 4.9%.
In September 2026, ADT lost share of searches among home security companies in the US in United States, from 44.3% to 43.8%.
Estimated monthly branded searches for abode in United States fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.
Estimated monthly branded searches for Ring in United States fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.
Estimated monthly branded searches for Frontpoint in United States fell 26.4% over 12 measured months, from 7.2K to 5.3K in September 2026.
Estimated monthly branded searches for Cove in United States fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
Estimated monthly branded searches for SimpliSafe in United States fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
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