ADT vs SimpliSafe:Which is more popular?
In September 2026, ADT had more branded searches than SimpliSafe among home security companies in the United States. ADT had about 301,000 branded searches, while SimpliSafe had 165,000. ADT made up 43.8% of all home security company searches we track, and SimpliSafe accounted for 24%. When we asked ChatGPT and Google AI Overviews about home security companies, SimpliSafe appeared in all five answers and ADT in four. SimpliSafe was mentioned before ADT in four out of five answers.
Who do people search for more?
ADT, about 82% more searches than SimpliSafe
Who does AI mention more?
SimpliSafe, mentioned in every answer we collected
Who does AI recommend more?
SimpliSafe, named ahead of ADT in 4 of 5 answers
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Top home security companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, SimpliSafe appeared in all five answers. ADT was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. SimpliSafe was listed before ADT in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- SimpliSafe1st
- ADT2nd
Vivint3rd
Ring4th
Cove5th
Brinks Home–
Frontpoint–
abode–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- SimpliSafe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ring5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ADT4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Vivint4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cove2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Brinks Home0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Frontpoint0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- abode0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home security companies
5 answers
Asked ChatGPT
“Which home security company should I use in the US?”
Asked ChatGPT
“What are the best home security systems in the US?”
Asked ChatGPT
“What's the best home security system in the US without a long contract?”
Searched Google, AI Overview
“home security systems”
Searched Google, AI Overview
“best home security system”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is ADT or SimpliSafe more popular in search?
This chart shows how often people search Google for ADT and SimpliSafe by name. Each line represents a brand's share of searches for all eight home security companies we track, month by month, from searches in United States.
Share of searches by month for ADT, SimpliSafe. The figures are in the table below the chart.
View monthly share of searches table
| Month | ADT | SimpliSafe | Vivint | Brinks Home | Cove | Ring | Frontpoint | abode |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.1% | 25.2% | 20.6% | 4.2% | 1.2% | 1.2% | 0.9% | 0.55% |
| Nov 2025 | 39% | 31.8% | 21.4% | 3.6% | 1.6% | 1.3% | 0.84% | 0.57% |
| Dec 2025 | 41.5% | 27.7% | 22.8% | 3.8% | 1.4% | 1.4% | 0.9% | 0.5% |
| Jan 2026 | 46.2% | 25.2% | 20.7% | 4.2% | 1.2% | 1% | 0.82% | 0.55% |
| Feb 2026 | 43.9% | 24.1% | 24.1% | 4% | 1.4% | 0.96% | 0.85% | 0.64% |
| Mar 2026 | 41.3% | 27.6% | 22.6% | 4.6% | 1.7% | 0.91% | 0.8% | 0.49% |
| Apr 2026 | 38.7% | 26% | 26% | 5.3% | 1.6% | 1% | 0.91% | 0.57% |
| May 2026 | 41.7% | 22.9% | 27.9% | 3.8% | 1.4% | 0.92% | 0.8% | 0.61% |
| Jun 2026 | 41.3% | 22.6% | 27.6% | 4.6% | 1.4% | 1.1% | 0.8% | 0.6% |
| Jul 2026 | 41.5% | 22.7% | 27.7% | 4.6% | 1.1% | 0.91% | 0.83% | 0.61% |
| Aug 2026 | 44.3% | 24.2% | 24.2% | 4.1% | 1.2% | 0.79% | 0.78% | 0.43% |
| Sep 2026 | 43.8% | 24% | 24% | 4.9% | 1.2% | 0.96% | 0.77% | 0.42% |
How has the ADT and SimpliSafe comparison changed over the last 12 months?
3 findings
- ADT was ahead of SimpliSafe in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ADT’s share of searches among home security companies in the United States moved from 46.1% to 43.8%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 12 months ending September 2026, SimpliSafe’s share of searches among home security companies in the United States moved from 25.2% to 24%, and its estimated monthly branded searches moved from 201K to 165K.
How did search popularity change for United States home security companies in September 2026?
2 changes
In September 2026, ADT lost share of searches among home security companies in the United States, from 44.3% to 43.8%.
Estimated monthly branded searches for SimpliSafe in the United States fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ADT’s and SimpliSafe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ADT
1 branded search term
- adt
SimpliSafe
1 branded search term
- simplisafe
Other head-to-heads among home security companies
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