Brandwave

How popular isKwik Fit?

In September 2026, people searched for Kwik Fit by name about 368,000 times in the United Kingdom, about the same as the previous year. These searches made up 68.6% of all United Kingdom car servicing chain searches, placing Kwik Fit first out of five chains. When we asked both ChatGPT and Google AI Overviews about car servicing chains, Kwik Fit appeared in three of the four answers and was the most recommended of the five.

Search and AI answers in September 2026

Kwik Fit is the most searched of 5 competitors and the most recommended in AI answers.

  1. Kwik FitShare of searches 68.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. National TyresShare of searches 11.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  3. Formula One AutocentresShare of searches 7.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  4. HalfordsShare of searches 7.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  5. Mr ClutchShare of searches 5.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top car servicing chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Kwik Fit was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Kwik Fit is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kwik Fit1st
  2. National Tyres2nd
  3. Halfords3rd
  4. Formula One Autocentres4th
  5. Mr Clutch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kwik Fit3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Halfords3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • National Tyres2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Formula One Autocentres1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mr Clutch0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about car servicing chains

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Which car servicing chains compete with Kwik Fit?

Kwik Fit against car servicing chains in the United Kingdom, by month

Share of searches by month for Kwik Fit, National Tyres, Formula One Autocentres, Halfords, Mr Clutch. The figures are in the table below the chart.

View monthly share of searches table
MonthKwik FitNational TyresFormula One AutocentresHalfordsMr Clutch
Oct 202563.5%15.6%5.7%10.4%4.7%
Nov 202568.1%13.7%5%9.2%4.1%
Dec 202566%13.3%5.9%10.8%4%
Jan 202667.3%13.5%6.1%9%4.1%
Feb 202665.8%13.2%7.2%8.9%4.8%
Mar 202669%11.3%6.2%9.3%4.2%
Apr 202665.8%13.2%7.2%8.9%4.8%
May 202666.9%13.5%7.4%7.4%4.9%
Jun 202668.6%11.3%7.5%7.5%5.1%
Jul 202668.6%11.3%7.5%7.5%5.1%
Aug 202668.6%11.3%7.5%7.5%5.1%
Sep 202668.6%11.3%7.5%7.5%5.1%

  1. 1.Kwik Fit

    68.6%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.National Tyres

    11.3%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Formula One Autocentres

    7.5%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Halfords

    7.5%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Mr Clutch

    5.1%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

Halfords sells other things too, so only its searches that name this product count here, like “halfords autocentre”.

Compare popularity between Kwik Fit and its closest rivals

Every comparison with Kwik Fit

7 comparisons

How has branded search demand for Kwik Fit changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kwik Fit in the United Kingdom held steady at 368K.
  • Across the 12 months ending September 2026, Kwik Fit’s share of searches among car servicing chains in the United Kingdom increased from 63.5% to 68.6%.
  • Across the 12 months ending September 2026, Kwik Fit’s share of searches among car servicing chains in the United Kingdom peaked at 69% in March 2026 and was lowest at 63.5% in October 2025.

How did search popularity change for United Kingdom car servicing chains in September 2026?

3 changes

  1. Estimated monthly branded searches for Formula One Autocentres in the United Kingdom rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

  2. Estimated monthly branded searches for National Tyres in the United Kingdom fell 33.1% over 12 measured months, from 90.5K to 60.5K in September 2026.

  3. Estimated monthly branded searches for Halfords in the United Kingdom fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.

How are Kwik Fit’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Kwik Fit’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kwik fit

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How the Brand Demand Index is measured

Where does Kwik Fit compete?

Kwik Fit is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Tyre retailers1st of 566.7%Show ranking
Car servicing chains1st of 568.6%Shown above
Creator with pink hair and a pink jacket

Is Kwik Fit your brand?

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