Halfords vs Kwik Fit:Which is more popular?
In September 2026, Kwik Fit had more branded searches than Halfords among car servicing chains in the United Kingdom. Kwik Fit had about 368,000 branded searches, while Halfords had 40,500. Kwik Fit made up 68.6% of all car servicing chain searches we track, and Halfords accounted for 7.5%. When we asked ChatGPT and Google AI Overviews about car servicing chains, Halfords and Kwik Fit each appeared in three of the four answers. Kwik Fit was mentioned before Halfords in every answer.
Who do people search for more?
Kwik Fit, about 9 searches for every 1 for Halfords
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Kwik Fit, named ahead of Halfords in every answer
Follow Halfords vs Kwik Fit and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top car servicing chains in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Halfords and Kwik Fit were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Kwik Fit was listed before Halfords in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kwik Fit3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Halfords3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
National Tyres2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Formula One Autocentres1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Mr Clutch0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about car servicing chains
4 answers
Asked ChatGPT
“Where should I get my car serviced in the UK?”
Asked ChatGPT
“What are the best car servicing chains in the UK?”
Asked ChatGPT
“Which garage chain in the UK is cheapest for an MOT and service?”
Searched Google, AI Overview
“car servicing”
Searched Google, AI Overview
“mot near me”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Halfords or Kwik Fit more popular in search?
This chart shows how often people search Google for Halfords and Kwik Fit by name. Each line represents a brand's share of searches for all five car servicing chains we track, month by month, from searches in United Kingdom.
Share of searches by month for Kwik Fit, Halfords. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kwik Fit | National Tyres | Formula One Autocentres | Halfords | Mr Clutch |
|---|---|---|---|---|---|
| Oct 2025 | 63.5% | 15.6% | 5.7% | 10.4% | 4.7% |
| Nov 2025 | 68.1% | 13.7% | 5% | 9.2% | 4.1% |
| Dec 2025 | 66% | 13.3% | 5.9% | 10.8% | 4% |
| Jan 2026 | 67.3% | 13.5% | 6.1% | 9% | 4.1% |
| Feb 2026 | 65.8% | 13.2% | 7.2% | 8.9% | 4.8% |
| Mar 2026 | 69% | 11.3% | 6.2% | 9.3% | 4.2% |
| Apr 2026 | 65.8% | 13.2% | 7.2% | 8.9% | 4.8% |
| May 2026 | 66.9% | 13.5% | 7.4% | 7.4% | 4.9% |
| Jun 2026 | 68.6% | 11.3% | 7.5% | 7.5% | 5.1% |
| Jul 2026 | 68.6% | 11.3% | 7.5% | 7.5% | 5.1% |
| Aug 2026 | 68.6% | 11.3% | 7.5% | 7.5% | 5.1% |
| Sep 2026 | 68.6% | 11.3% | 7.5% | 7.5% | 5.1% |
Halfords sells other things too, so only its searches that name this product count here, like “halfords autocentre”.
How has the Halfords and Kwik Fit comparison changed over the last 12 months?
3 findings
- Kwik Fit was ahead of Halfords in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Halfords’ share of searches among car servicing chains in the United Kingdom moved from 10.4% to 7.5%, and its estimated monthly branded searches moved from 60.5K to 40.5K.
- Across the 12 months ending September 2026, Kwik Fit’s share of searches among car servicing chains in the United Kingdom moved from 63.5% to 68.6%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for United Kingdom car servicing chains in September 2026?
1 change
Estimated monthly branded searches for Halfords in the United Kingdom fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Halfords’ and Kwik Fit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among car servicing chains
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.