Kwik Fit vs National Tyres:Which is more popular?
In September 2026, Kwik Fit had more branded searches than National Tyres among car servicing chains in the United Kingdom. Kwik Fit had about 368,000 branded searches, while National Tyres had 60,500. Kwik Fit made up 68.6% of all car servicing chain searches we track, and National Tyres accounted for 11.3%. When we asked ChatGPT and Google AI Overviews about car servicing chains, Kwik Fit appeared in three of the four answers and National Tyres in two. Kwik Fit and National Tyres were each mentioned first in one of the two answers.
Who do people search for more?
Kwik Fit, about 6 searches for every 1 for National Tyres
Who does AI mention more?
Kwik Fit, mentioned in 3 of 4 answers, National Tyres in 2
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top car servicing chains in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Kwik Fit was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. National Tyres was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Kwik Fit and National Tyres were each listed first in one of the two answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kwik Fit3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Halfords3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
National Tyres2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Formula One Autocentres1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Mr Clutch0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about car servicing chains
4 answers
Asked ChatGPT
“Where should I get my car serviced in the UK?”
Asked ChatGPT
“What are the best car servicing chains in the UK?”
Asked ChatGPT
“Which garage chain in the UK is cheapest for an MOT and service?”
Searched Google, AI Overview
“car servicing”
Searched Google, AI Overview
“mot near me”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Kwik Fit or National Tyres more popular in search?
This chart shows how often people search Google for Kwik Fit and National Tyres by name. Each line represents a brand's share of searches for all five car servicing chains we track, month by month, from searches in United Kingdom.
Share of searches by month for Kwik Fit, National Tyres. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kwik Fit | National Tyres | Formula One Autocentres | Halfords | Mr Clutch |
|---|---|---|---|---|---|
| Oct 2025 | 63.5% | 15.6% | 5.7% | 10.4% | 4.7% |
| Nov 2025 | 68.1% | 13.7% | 5% | 9.2% | 4.1% |
| Dec 2025 | 66% | 13.3% | 5.9% | 10.8% | 4% |
| Jan 2026 | 67.3% | 13.5% | 6.1% | 9% | 4.1% |
| Feb 2026 | 65.8% | 13.2% | 7.2% | 8.9% | 4.8% |
| Mar 2026 | 69% | 11.3% | 6.2% | 9.3% | 4.2% |
| Apr 2026 | 65.8% | 13.2% | 7.2% | 8.9% | 4.8% |
| May 2026 | 66.9% | 13.5% | 7.4% | 7.4% | 4.9% |
| Jun 2026 | 68.6% | 11.3% | 7.5% | 7.5% | 5.1% |
| Jul 2026 | 68.6% | 11.3% | 7.5% | 7.5% | 5.1% |
| Aug 2026 | 68.6% | 11.3% | 7.5% | 7.5% | 5.1% |
| Sep 2026 | 68.6% | 11.3% | 7.5% | 7.5% | 5.1% |
How has the Kwik Fit and National Tyres comparison changed over the last 12 months?
3 findings
- Kwik Fit was ahead of National Tyres in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kwik Fit’s share of searches among car servicing chains in the United Kingdom moved from 63.5% to 68.6%, and its estimated monthly branded searches held steady at 368K.
- Across the 12 months ending September 2026, National Tyres’ share of searches among car servicing chains in the United Kingdom moved from 15.6% to 11.3%, and its estimated monthly branded searches moved from 90.5K to 60.5K.
How did search popularity change for United Kingdom car servicing chains in September 2026?
1 change
Estimated monthly branded searches for National Tyres in the United Kingdom fell 33.1% over 12 measured months, from 90.5K to 60.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kwik Fit’s and National Tyres’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kwik Fit
1 branded search term
- kwik fit
National Tyres
1 branded search term
- national tyres
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