Brandwave

How popular isHalfords?

In September 2026, people searched for Halfords by name about 1.6 million times in the United Kingdom, an 18% decrease from the previous year. These searches made up 7.5% of all United Kingdom car servicing chain searches, placing Halfords fourth out of five chains. When we asked both ChatGPT and Google AI Overviews about car servicing chains, Halfords appeared in three of the four answers and was the third most recommended of the five.

Search and AI answers in September 2026

Halfords is the fourth most searched of 5 competitors and the third most recommended in AI answers.

  1. Kwik FitShare of searches 68.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. National TyresShare of searches 11.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  3. Formula One AutocentresShare of searches 7.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  4. HalfordsShare of searches 7.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  5. Mr ClutchShare of searches 5.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top car servicing chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Halfords was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Halfords is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kwik Fit1st
  2. National Tyres2nd
  3. Halfords3rd
  4. Formula One Autocentres4th
  5. Mr Clutch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kwik Fit3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Halfords3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • National Tyres2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Formula One Autocentres1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mr Clutch0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about car servicing chains

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Which car servicing chains compete with Halfords?

Halfords against car servicing chains in the United Kingdom, by month

Share of searches by month for Kwik Fit, National Tyres, Formula One Autocentres, Halfords, Mr Clutch. The figures are in the table below the chart.

View monthly share of searches table
MonthKwik FitNational TyresFormula One AutocentresHalfordsMr Clutch
Oct 202563.5%15.6%5.7%10.4%4.7%
Nov 202568.1%13.7%5%9.2%4.1%
Dec 202566%13.3%5.9%10.8%4%
Jan 202667.3%13.5%6.1%9%4.1%
Feb 202665.8%13.2%7.2%8.9%4.8%
Mar 202669%11.3%6.2%9.3%4.2%
Apr 202665.8%13.2%7.2%8.9%4.8%
May 202666.9%13.5%7.4%7.4%4.9%
Jun 202668.6%11.3%7.5%7.5%5.1%
Jul 202668.6%11.3%7.5%7.5%5.1%
Aug 202668.6%11.3%7.5%7.5%5.1%
Sep 202668.6%11.3%7.5%7.5%5.1%

  1. 1.Kwik Fit

    68.6%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.National Tyres

    11.3%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Formula One Autocentres

    7.5%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Halfords

    7.5%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Mr Clutch

    5.1%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

Halfords sells other things too, so only its searches that name this product count here, like “halfords autocentre”.

Compare popularity between Halfords and its closest rivals

Every comparison with Halfords

15 comparisons

How has branded search demand for Halfords changed in the United Kingdom over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Halfords in the United Kingdom fell from 1.9M to 1.6M.
  • Across the 12 months ending September 2026, Halfords’ share of searches among car servicing chains in the United Kingdom decreased from 10.4% to 7.5%.
  • Across the 12 months ending September 2026, Halfords’ share of searches among car servicing chains in the United Kingdom peaked at 10.8% in December 2025 and was lowest at 7.4% in May 2026.
  • Across the 12 months ending September 2026, Halfords fell from 3rd to 4th among car servicing chains in the United Kingdom.

How did search popularity change for United Kingdom car servicing chains in September 2026?

3 changes

  1. Estimated monthly branded searches for Formula One Autocentres in the United Kingdom rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

  2. Estimated monthly branded searches for National Tyres in the United Kingdom fell 33.1% over 12 measured months, from 90.5K to 60.5K in September 2026.

  3. Estimated monthly branded searches for Halfords in the United Kingdom fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.

How are Halfords’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Halfords’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • halfords
  • halfords autocentre
  • halfords bikes

Do you work for Halfords? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Halfords compete?

Halfords is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Auto parts retailers2nd of 742.8%Show ranking
Car servicing chains4th of 57.5%Shown above
Bike shops3rd of 614.4%Show ranking
Creator with pink hair and a pink jacket

Is Halfords your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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