Bike shops in the United Kingdom:Which are most popular?

Name: Bike shops in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Evans Cycles was the most searched bike shop in the United Kingdom, accounting for 39.4% of all searches among the six shops we track. When we checked with ChatGPT and Google AI Overviews, Tredz, Sigma Sports, Ribble and Merlin Cycles were mentioned most often, in two of the three answers. Sigma Sports was recommended most often, coming first in one out of three responses.

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Top bike shops in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, Tredz, Sigma Sports, Ribble and Merlin Cycles were mentioned most often, in two of the three answers. Sigma Sports was recommended most often, coming first in one out of three answers. Tredz was second, and Halfords was third. Evans Cycles, which ranked first in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Answers that named it
Tredz	Named in 2 of 3 ChatGPT answers	2 of 3
Sigma Sports	Named in 2 of 3 ChatGPT answers	2 of 3
Ribble	Named in 2 of 3 ChatGPT answers	2 of 3
Merlin Cycles	Named in 2 of 3 ChatGPT answers	2 of 3
Halfords	Named in 1 of 3 ChatGPT answers	1 of 3
Evans Cycles	Named in 0 of 3 ChatGPT answers	0 of 3

Tredz2 of 3Named in 2 of 3 ChatGPT answers
Sigma Sports2 of 3Named in 2 of 3 ChatGPT answers
Ribble2 of 3Named in 2 of 3 ChatGPT answers
Merlin Cycles2 of 3Named in 2 of 3 ChatGPT answers
Halfords1 of 3Named in 1 of 3 ChatGPT answers
Evans Cycles0 of 3Named in 0 of 3 ChatGPT answers

See every answer about bike shops

3 answers

Asked ChatGPT
“Where should I buy a bike in the UK?”
1. 1Halfords
2. 2Tredz
3. 3Ribble
Asked ChatGPT
“What are the best bike shops in the UK?”
1. 1Sigma Sports
2. 2Merlin Cycles
Asked ChatGPT
“Which UK bike shop is best for buying a road bike online?”
1. 1Tredz
2. 2Sigma Sports
3. 3Ribble
4. 4Merlin Cycles
Searched Google, AI Overview
“bike shops”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“bike shop near me”
Google showed no AI Overview for this search.

Not named in any answer:

Evans Cycles

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Which bike shops do people search for most?

This chart shows how often people search Google for each bike shop by name. Each line represents a brand's share of searches for all six bike shops we track, month by month, from searches in United Kingdom.

Share of searches among bike shops in the United Kingdom, by month

Month	Evans Cycles	Tredz	Halfords	Sigma Sports	Ribble	Merlin Cycles
Oct 2025	39%	17.5%	14.3%	14.3%	7.1%	7.8%
Nov 2025	32.1%	21.6%	14.5%	17.7%	6.2%	7.9%
Dec 2025	37.1%	20.4%	13.7%	13.7%	5.9%	9.2%
Jan 2026	37.6%	20.7%	11.3%	13.8%	7.3%	9.3%
Feb 2026	41%	18.5%	10.1%	15.1%	7%	8.3%
Mar 2026	38.2%	17.1%	14%	14%	7.4%	9.4%
Apr 2026	39.4%	17.6%	14.4%	14.4%	6.2%	7.9%
May 2026	39.4%	17.6%	14.4%	14.4%	6.2%	7.9%
Jun 2026	37.4%	20.5%	13.7%	13.7%	7.3%	7.5%
Jul 2026	39.4%	17.7%	14.4%	14.4%	7.7%	6.5%
Aug 2026	39.4%	17.7%	14.4%	14.4%	7.7%	6.5%
Sep 2026	39.4%	17.6%	14.4%	14.4%	7.6%	6.5%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month
1, held 1st	Evans Cycles	39.4%	135K	-18.2%
2, held 2nd	Tredz	17.6%	60.5K	-18.2%
3, held 3rd	Halfords	14.4%	49.5K	-18.2%
4, held 4th	Sigma Sports	14.4%	49.5K	-18.2%
5, held 5th	Ribble	7.6%	26.2K	-18.4%
6, held 6th	Merlin Cycles	6.5%	22.2K	-18.1%

1.Evans Cycles
39.4%
Held 1st. 135K estimated branded searches, -18.2% vs prior month. Share 0 points.
2.Tredz
17.6%
Held 2nd. 60.5K estimated branded searches, -18.2% vs prior month. Share 0 points.
3.Halfords
14.4%
Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share 0 points.
4.Sigma Sports
14.4%
Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share 0 points.
5.Ribble
7.6%
Held 5th. 26.2K estimated branded searches, -18.4% vs prior month. Share 0 points.
6.Merlin Cycles
6.5%
Held 6th. 22.2K estimated branded searches, -18.1% vs prior month. Share 0 points.

Halfords sells other things too, so only its searches that name this product count here, like “halfords bikes”.

Which brand is most popular in search among bike shops in the United Kingdom?

6 brands

In September 2026, Evans Cycles was the most searched among bike shops in the United Kingdom, with an estimated 135K branded searches, 39.4% of all searches for the six we track. Tredz is in 2nd place, 21.7 percentage points behind at 17.6%.

United Kingdom bike shops, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Evans Cycles	39% → 39.4%	41%Feb 2026	32.1%Nov 2025	1st
Tredz	17.5% → 17.6%	21.6%Nov 2025	17.1%Mar 2026	2nd
Halfords	14.3% → 14.4%	14.5%Nov 2025	10.1%Feb 2026	3rd
Sigma Sports	14.3% → 14.4%	17.7%Nov 2025	13.7%Dec 2025	4th
Ribble	7.1% → 7.6%	7.7%Jul 2026	5.9%Dec 2025	6th → 5th
Merlin Cycles	7.8% → 6.5%	9.4%Mar 2026	6.5%Jul 2026	5th → 6th

Each finding as a sentence

Across the 12 months ending September 2026, Ribble’s share of searches among bike shops in the United Kingdom increased from 7.1% to 7.6%.
Across the 12 months ending September 2026, Merlin Cycles’ share of searches among bike shops in the United Kingdom decreased from 7.8% to 6.5%.
Across the 12 months ending September 2026, Evans Cycles’ share of searches among bike shops in the United Kingdom peaked at 41% in February 2026 and was lowest at 32.1% in November 2025.
Across the 12 months ending September 2026, Tredz’s share of searches among bike shops in the United Kingdom peaked at 21.6% in November 2025 and was lowest at 17.1% in March 2026.
Across the 12 months ending September 2026, Halfords’ share of searches among bike shops in the United Kingdom peaked at 14.5% in November 2025 and was lowest at 10.1% in February 2026.
Across the 12 months ending September 2026, Sigma Sports’ share of searches among bike shops in the United Kingdom peaked at 17.7% in November 2025 and was lowest at 13.7% in December 2025.
Across the 12 months ending September 2026, Ribble’s share of searches among bike shops in the United Kingdom peaked at 7.7% in July 2026 and was lowest at 5.9% in December 2025.
Across the 12 months ending September 2026, Merlin Cycles’ share of searches among bike shops in the United Kingdom peaked at 9.4% in March 2026 and was lowest at 6.5% in July 2026.
Across the 12 months ending September 2026, Ribble rose from 6th to 5th among bike shops in the United Kingdom.
Across the 12 months ending September 2026, Merlin Cycles fell from 5th to 6th among bike shops in the United Kingdom.
Across the 12 months ending September 2026, Evans Cycles, Tredz, Halfords and Sigma Sports held steady: their share of searches among bike shops in the United Kingdom each moved less than 0.5 percentage points.

How did search popularity change for United Kingdom bike shops in September 2026?

1 change

Estimated monthly branded searches for Merlin Cycles in the United Kingdom fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are branded searches counted for bike shops?

7 search terms

Each brand's share of searches among bike shops comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.