Brandwave

How popular isSigma Sports?

In September 2026, people searched for Sigma Sports by name about 49,500 times in the United Kingdom, about the same as the previous year. These searches made up 14.4% of all United Kingdom bike shop searches, placing Sigma Sports fourth out of six shops. When we asked both ChatGPT and Google AI Overviews about bike shops, Sigma Sports appeared in two of the three answers and was the most recommended of the six.

Search and AI answers in September 2026

Sigma Sports is the fourth most searched of 6 competitors and the most recommended in AI answers.

  1. Evans CyclesShare of searches 39.4%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  2. TredzShare of searches 17.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
  3. HalfordsShare of searches 14.4%Mentioned in 1 of 3 AI answersPlace in AI recommendations 3rd
  4. Sigma SportsShare of searches 14.4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 1st
  5. RibbleShare of searches 7.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th

+1 more

Sigma Sports website (opens in a new tab)

Follow Sigma Sports and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top bike shops in ChatGPT and Google AI Overviews

In three ChatGPT questions, Sigma Sports was mentioned in two out of three: in two of the three ChatGPT answers. Sigma Sports is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sigma Sports1st
  2. Tredz2nd
  3. Halfords3rd
  4. Ribble4th
  5. Merlin Cycles5th
  6. Evans Cycles–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tredz2 of 3Named in 2 of 3 ChatGPT answers
  • Sigma Sports2 of 3Named in 2 of 3 ChatGPT answers
  • Ribble2 of 3Named in 2 of 3 ChatGPT answers
  • Merlin Cycles2 of 3Named in 2 of 3 ChatGPT answers
  • Halfords1 of 3Named in 1 of 3 ChatGPT answers
  • Evans Cycles0 of 3Named in 0 of 3 ChatGPT answers

See every answer about bike shops

3 answers

  • Asked ChatGPT

    “Where should I buy a bike in the UK?”

    1. 1Halfords
    2. 2Tredz
    3. 3Ribble

  • Asked ChatGPT

    “What are the best bike shops in the UK?”

    1. 1Sigma Sports
    2. 2Merlin Cycles

  • Asked ChatGPT

    “Which UK bike shop is best for buying a road bike online?”

    1. 1Tredz
    2. 2Sigma Sports
    3. 3Ribble
    4. 4Merlin Cycles

  • Searched Google, AI Overview

    “bike shops”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “bike shop near me”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Which bike shops compete with Sigma Sports?

Sigma Sports against bike shops in the United Kingdom, by month

Share of searches by month for Evans Cycles, Tredz, Halfords, Sigma Sports, Ribble, Merlin Cycles. The figures are in the table below the chart.

View monthly share of searches table
MonthEvans CyclesTredzHalfordsSigma SportsRibbleMerlin Cycles
Oct 202539%17.5%14.3%14.3%7.1%7.8%
Nov 202532.1%21.6%14.5%17.7%6.2%7.9%
Dec 202537.1%20.4%13.7%13.7%5.9%9.2%
Jan 202637.6%20.7%11.3%13.8%7.3%9.3%
Feb 202641%18.5%10.1%15.1%7%8.3%
Mar 202638.2%17.1%14%14%7.4%9.4%
Apr 202639.4%17.6%14.4%14.4%6.2%7.9%
May 202639.4%17.6%14.4%14.4%6.2%7.9%
Jun 202637.4%20.5%13.7%13.7%7.3%7.5%
Jul 202639.4%17.7%14.4%14.4%7.7%6.5%
Aug 202639.4%17.7%14.4%14.4%7.7%6.5%
Sep 202639.4%17.6%14.4%14.4%7.6%6.5%

  1. 1.Evans Cycles

    39.4%

    Held 1st. 135K estimated branded searches, -18.2% vs prior month. Share 0 points.

  2. 2.Tredz

    17.6%

    Held 2nd. 60.5K estimated branded searches, -18.2% vs prior month. Share 0 points.

  3. 3.Halfords

    14.4%

    Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share 0 points.

  4. 4.Sigma Sports

    14.4%

    Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share 0 points.

  5. 5.Ribble

    7.6%

    Held 5th. 26.2K estimated branded searches, -18.4% vs prior month. Share 0 points.

  6. 6.Merlin Cycles

    6.5%

    Held 6th. 22.2K estimated branded searches, -18.1% vs prior month. Share 0 points.

Halfords sells other things too, so only its searches that name this product count here, like “halfords bikes”.

Compare popularity between Sigma Sports and its closest rivals

Every comparison with Sigma Sports

5 comparisons

How has branded search demand for Sigma Sports changed in the United Kingdom over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sigma Sports in the United Kingdom held steady at 49.5K.
  • Across the 12 months ending September 2026, Sigma Sports’ share of searches among bike shops in the United Kingdom peaked at 17.7% in November 2025 and was lowest at 13.7% in December 2025.

How did search popularity change for United Kingdom bike shops in September 2026?

1 change

  1. Estimated monthly branded searches for Merlin Cycles in the United Kingdom fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are Sigma Sports’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Sigma Sports’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sigma sports

Do you work for Sigma Sports? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Sigma Sports your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free