Halfords vs NAPA Auto Parts:Which is more popular?
In September 2026, Halfords had more branded searches than NAPA Auto Parts among auto parts retailers in the United Kingdom. Halfords had about 1.5 million branded searches, while NAPA Auto Parts had 40,500. Halfords made up 42.8% of all auto parts retailer searches we track, and NAPA Auto Parts accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about auto parts retailers, Halfords appeared in three of the five answers and NAPA Auto Parts in two. Halfords was mentioned before NAPA Auto Parts in three out of four answers that named either.
Who do people search for more?
Halfords, about 37 searches for every 1 for NAPA Auto Parts
Who does AI mention more?
Halfords, mentioned in 3 of 5 answers, NAPA Auto Parts in 2
Who does AI recommend more?
Halfords, named ahead of NAPA Auto Parts in 3 of 4 answers
Follow Halfords vs NAPA Auto Parts and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top auto parts retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Halfords was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. NAPA Auto Parts was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Halfords was listed before NAPA Auto Parts in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Euro Car Parts5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
GSF Car Parts5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Halfords3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Autodoc3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
NAPA Auto Parts2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
PartsinMotion2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Car Parts 4 Less2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about auto parts retailers
5 answers
Asked ChatGPT
“Which auto parts retailer should I shop at in the UK?”
Asked ChatGPT
“What are the best auto parts retailers in the UK?”
Asked ChatGPT
“What's the best auto parts retailer in the UK for car parts?”
Searched Google, AI Overview
“car parts uk”
Searched Google, AI Overview
“cheap car parts uk”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.
Is Halfords or NAPA Auto Parts more popular in search?
This chart shows how often people search Google for Halfords and NAPA Auto Parts by name. Each line represents a brand's share of searches for all seven auto parts retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for Halfords, NAPA Auto Parts. The figures are in the table below the chart.
View monthly share of searches table
| Month | Euro Car Parts | Halfords | GSF Car Parts | Autodoc | NAPA Auto Parts | PartsinMotion | Car Parts 4 Less |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.9% | 48.7% | 8% | 1.6% | 0.72% | 0.59% | 0.48% |
| Nov 2025 | 39.9% | 48.7% | 8% | 1.6% | 0.72% | 0.48% | 0.48% |
| Dec 2025 | 40% | 48.8% | 8% | 1.3% | 0.88% | 0.48% | 0.4% |
| Jan 2026 | 43.9% | 43.9% | 8.8% | 1.5% | 0.97% | 0.53% | 0.43% |
| Feb 2026 | 42.9% | 42.9% | 10.5% | 1.7% | 0.95% | 0.63% | 0.42% |
| Mar 2026 | 42.9% | 42.9% | 10.5% | 1.7% | 0.95% | 0.63% | 0.42% |
| Apr 2026 | 38.1% | 46.5% | 11.4% | 1.9% | 1% | 0.69% | 0.38% |
| May 2026 | 39.1% | 47.7% | 9.6% | 1.6% | 1.1% | 0.58% | 0.39% |
| Jun 2026 | 39.2% | 47.8% | 9.6% | 1.6% | 0.86% | 0.58% | 0.39% |
| Jul 2026 | 39% | 47.6% | 9.6% | 1.9% | 1.1% | 0.58% | 0.31% |
| Aug 2026 | 39.1% | 47.7% | 9.6% | 1.6% | 1.1% | 0.58% | 0.32% |
| Sep 2026 | 42.8% | 42.8% | 10.5% | 1.7% | 1.2% | 0.63% | 0.35% |
How has the Halfords and NAPA Auto Parts comparison changed over the last 12 months?
3 findings
- Halfords was ahead of NAPA Auto Parts in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Halfords’ share of searches among auto parts retailers in the United Kingdom moved from 48.7% to 42.8%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
- Across the 12 months ending September 2026, NAPA Auto Parts’ share of searches among auto parts retailers in the United Kingdom moved from 0.72% to 1.2%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
How did search popularity change for United Kingdom auto parts retailers in September 2026?
3 changes
In September 2026, Euro Car Parts overtook Halfords to become the leader among auto parts retailers in the United Kingdom, with 42.8% of the searches.
In September 2026, Halfords lost share of searches among auto parts retailers in the United Kingdom, from 47.7% to 42.8%.
Estimated monthly branded searches for NAPA Auto Parts in the United Kingdom rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Halfords’ and NAPA Auto Parts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Halfords
1 branded search term
- halfords
NAPA Auto Parts
1 branded search term
- napa auto parts
Other head-to-heads among auto parts retailers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.