Brandwave

How popular isNAPA Auto Parts?

In September 2026, people searched for NAPA Auto Parts by name about 40,500 times in the United Kingdom, a 49.4% increase from the previous year. These searches made up 1.2% of all United Kingdom auto parts retailer searches, placing NAPA Auto Parts fifth out of seven retailers. When we asked both ChatGPT and Google AI Overviews about auto parts retailers, NAPA Auto Parts appeared in two of the five answers and was the seventh most recommended of the seven.

Search and AI answers in September 2026

NAPA Auto Parts is the fifth most searched of 7 competitors and the seventh most recommended in AI answers.

  1. Euro Car PartsShare of searches 42.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. HalfordsShare of searches 42.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. GSF Car PartsShare of searches 10.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. AutodocShare of searches 1.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. NAPA Auto PartsShare of searches 1.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th

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Top auto parts retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NAPA Auto Parts was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. NAPA Auto Parts is the seventh most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Euro Car Parts1st
  2. GSF Car Parts2nd
  3. Autodoc3rd
  4. Car Parts 4 Less4th
  5. Halfords5th
  6. PartsinMotion5th
  7. NAPA Auto Parts7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Euro Car Parts5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GSF Car Parts5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Halfords3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Autodoc3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NAPA Auto Parts2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PartsinMotion2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Car Parts 4 Less2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about auto parts retailers

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.

Which auto parts retailers compete with NAPA Auto Parts?

NAPA Auto Parts against auto parts retailers in the United Kingdom, by month

Share of searches by month for Euro Car Parts, Halfords, GSF Car Parts, NAPA Auto Parts. The figures are in the table below the chart.

View monthly share of searches table
MonthEuro Car PartsHalfordsGSF Car PartsAutodocNAPA Auto PartsPartsinMotionCar Parts 4 Less
Oct 202539.9%48.7%8%1.6%0.72%0.59%0.48%
Nov 202539.9%48.7%8%1.6%0.72%0.48%0.48%
Dec 202540%48.8%8%1.3%0.88%0.48%0.4%
Jan 202643.9%43.9%8.8%1.5%0.97%0.53%0.43%
Feb 202642.9%42.9%10.5%1.7%0.95%0.63%0.42%
Mar 202642.9%42.9%10.5%1.7%0.95%0.63%0.42%
Apr 202638.1%46.5%11.4%1.9%1%0.69%0.38%
May 202639.1%47.7%9.6%1.6%1.1%0.58%0.39%
Jun 202639.2%47.8%9.6%1.6%0.86%0.58%0.39%
Jul 202639%47.6%9.6%1.9%1.1%0.58%0.31%
Aug 202639.1%47.7%9.6%1.6%1.1%0.58%0.32%
Sep 202642.8%42.8%10.5%1.7%1.2%0.63%0.35%
  1. Moved from 2nd to 1st. 1.5M estimated branded searches, 0% vs prior month. Share +3.7 points.

  2. 2.Halfords

    42.8%

    Moved from 1st to 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -4.9 points.

  3. Held 3rd. 368K estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.Autodoc

    1.7%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. Held 7th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between NAPA Auto Parts and its closest rivals

Every comparison with NAPA Auto Parts

6 comparisons

How has branded search demand for NAPA Auto Parts changed in the United Kingdom over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for NAPA Auto Parts in the United Kingdom rose from 27.1K to 40.5K.
  • Across the 12 months ending September 2026, NAPA Auto Parts’ share of searches among auto parts retailers in the United Kingdom held steady, from 0.72% to 1.2%.

How did search popularity change for United Kingdom auto parts retailers in September 2026?

5 changes
  1. In September 2026, Euro Car Parts overtook Halfords to become the leader among auto parts retailers in the United Kingdom, with 42.8% of the searches.

  2. In September 2026, GSF Car Parts gained share of searches among auto parts retailers in the United Kingdom, from 9.6% to 10.5%.

  3. In September 2026, Halfords lost share of searches among auto parts retailers in the United Kingdom, from 47.7% to 42.8%.

  4. Estimated monthly branded searches for NAPA Auto Parts in the United Kingdom rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026.

  5. Estimated monthly branded searches for Car Parts 4 Less in the United Kingdom fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.

How are NAPA Auto Parts’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using NAPA Auto Parts’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • napa auto parts

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How the Brand Demand Index is measured

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Is NAPA Auto Parts your brand?

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