Brandwave

Euro Car Parts vs NAPA Auto Parts:Which is more popular?

In September 2026, Euro Car Parts had more branded searches than NAPA Auto Parts among auto parts retailers in the United Kingdom. Euro Car Parts had about 1.5 million branded searches, while NAPA Auto Parts had 40,500. Euro Car Parts made up 42.8% of all auto parts retailer searches we track, and NAPA Auto Parts accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about auto parts retailers, Euro Car Parts appeared in all five answers and NAPA Auto Parts in two. Euro Car Parts was mentioned before NAPA Auto Parts in every answer.

Among auto parts retailers in the United Kingdom in September 2026

Who do people search for more?

Euro Car Parts, about 37 searches for every 1 for NAPA Auto Parts

Euro Car Parts 1.5M searchesNAPA Auto Parts 40.5K searches

Who does AI mention more?

Euro Car Parts, mentioned in every answer we collected

Euro Car Parts in 5 of 5NAPA Auto Parts in 2 of 5

Who does AI recommend more?

Euro Car Parts, named ahead of NAPA Auto Parts in every answer

Euro Car Parts first in 5NAPA Auto Parts never first

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Top auto parts retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Euro Car Parts appeared in all five answers. NAPA Auto Parts was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Euro Car Parts was listed before NAPA Auto Parts in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Euro Car Parts1st
  2. GSF Car Parts2nd
  3. Autodoc3rd
  4. Car Parts 4 Less4th
  5. Halfords5th
  6. PartsinMotion5th
  7. NAPA Auto Parts7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Euro Car Parts5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GSF Car Parts5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Halfords3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Autodoc3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NAPA Auto Parts2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PartsinMotion2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Car Parts 4 Less2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about auto parts retailers

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.

Is Euro Car Parts or NAPA Auto Parts more popular in search?

This chart shows how often people search Google for Euro Car Parts and NAPA Auto Parts by name. Each line represents a brand's share of searches for all seven auto parts retailers we track, month by month, from searches in United Kingdom.

Euro Car Parts and NAPA Auto Parts among auto parts retailers in the United Kingdom, by month

Share of searches by month for Euro Car Parts, NAPA Auto Parts. The figures are in the table below the chart.

View monthly share of searches table
MonthEuro Car PartsHalfordsGSF Car PartsAutodocNAPA Auto PartsPartsinMotionCar Parts 4 Less
Oct 202539.9%48.7%8%1.6%0.72%0.59%0.48%
Nov 202539.9%48.7%8%1.6%0.72%0.48%0.48%
Dec 202540%48.8%8%1.3%0.88%0.48%0.4%
Jan 202643.9%43.9%8.8%1.5%0.97%0.53%0.43%
Feb 202642.9%42.9%10.5%1.7%0.95%0.63%0.42%
Mar 202642.9%42.9%10.5%1.7%0.95%0.63%0.42%
Apr 202638.1%46.5%11.4%1.9%1%0.69%0.38%
May 202639.1%47.7%9.6%1.6%1.1%0.58%0.39%
Jun 202639.2%47.8%9.6%1.6%0.86%0.58%0.39%
Jul 202639%47.6%9.6%1.9%1.1%0.58%0.31%
Aug 202639.1%47.7%9.6%1.6%1.1%0.58%0.32%
Sep 202642.8%42.8%10.5%1.7%1.2%0.63%0.35%

How has the Euro Car Parts and NAPA Auto Parts comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom auto parts retailers in September 2026?

2 changes
  1. In September 2026, Euro Car Parts overtook Halfords to become the leader among auto parts retailers in the United Kingdom, with 42.8% of the searches.

  2. Estimated monthly branded searches for NAPA Auto Parts in the United Kingdom rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Euro Car Parts’ and NAPA Auto Parts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Euro Car Parts

1 branded search term

  • euro car parts

NAPA Auto Parts

1 branded search term

  • napa auto parts

How the Brand Demand Index is measured

Other head-to-heads among auto parts retailers

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