Halfords vs PartsinMotion:Which is more popular?
In September 2026, Halfords had more branded searches than PartsinMotion among auto parts retailers in the United Kingdom. Halfords had about 1.5 million branded searches, while PartsinMotion had 22,200. Halfords made up 42.8% of all auto parts retailer searches we track, and PartsinMotion accounted for 0.63%. When we asked ChatGPT and Google AI Overviews about auto parts retailers, Halfords appeared in three of the five answers and PartsinMotion in two. Halfords was mentioned before PartsinMotion in three out of five answers.
Who do people search for more?
Halfords, about 68 searches for every 1 for PartsinMotion
Who does AI mention more?
Halfords, mentioned in 3 of 5 answers, PartsinMotion in 2
Who does AI recommend more?
Halfords, named ahead of PartsinMotion in 3 of 5 answers
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Top auto parts retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Halfords was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. PartsinMotion was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Halfords was listed before PartsinMotion in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Euro Car Parts5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
GSF Car Parts5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Halfords3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Autodoc3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
NAPA Auto Parts2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
PartsinMotion2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Car Parts 4 Less2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about auto parts retailers
5 answers
Asked ChatGPT
“Which auto parts retailer should I shop at in the UK?”
Asked ChatGPT
“What are the best auto parts retailers in the UK?”
Asked ChatGPT
“What's the best auto parts retailer in the UK for car parts?”
Searched Google, AI Overview
“car parts uk”
Searched Google, AI Overview
“cheap car parts uk”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.
Is Halfords or PartsinMotion more popular in search?
This chart shows how often people search Google for Halfords and PartsinMotion by name. Each line represents a brand's share of searches for all seven auto parts retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for Halfords, PartsinMotion. The figures are in the table below the chart.
View monthly share of searches table
| Month | Euro Car Parts | Halfords | GSF Car Parts | Autodoc | NAPA Auto Parts | PartsinMotion | Car Parts 4 Less |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.9% | 48.7% | 8% | 1.6% | 0.72% | 0.59% | 0.48% |
| Nov 2025 | 39.9% | 48.7% | 8% | 1.6% | 0.72% | 0.48% | 0.48% |
| Dec 2025 | 40% | 48.8% | 8% | 1.3% | 0.88% | 0.48% | 0.4% |
| Jan 2026 | 43.9% | 43.9% | 8.8% | 1.5% | 0.97% | 0.53% | 0.43% |
| Feb 2026 | 42.9% | 42.9% | 10.5% | 1.7% | 0.95% | 0.63% | 0.42% |
| Mar 2026 | 42.9% | 42.9% | 10.5% | 1.7% | 0.95% | 0.63% | 0.42% |
| Apr 2026 | 38.1% | 46.5% | 11.4% | 1.9% | 1% | 0.69% | 0.38% |
| May 2026 | 39.1% | 47.7% | 9.6% | 1.6% | 1.1% | 0.58% | 0.39% |
| Jun 2026 | 39.2% | 47.8% | 9.6% | 1.6% | 0.86% | 0.58% | 0.39% |
| Jul 2026 | 39% | 47.6% | 9.6% | 1.9% | 1.1% | 0.58% | 0.31% |
| Aug 2026 | 39.1% | 47.7% | 9.6% | 1.6% | 1.1% | 0.58% | 0.32% |
| Sep 2026 | 42.8% | 42.8% | 10.5% | 1.7% | 1.2% | 0.63% | 0.35% |
How has the Halfords and PartsinMotion comparison changed over the last 12 months?
3 findings
- Halfords was ahead of PartsinMotion in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Halfords’ share of searches among auto parts retailers in the United Kingdom moved from 48.7% to 42.8%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
- Across the 12 months ending September 2026, PartsinMotion’s share of searches among auto parts retailers in the United Kingdom moved from 0.59% to 0.63%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for United Kingdom auto parts retailers in September 2026?
2 changes
In September 2026, Euro Car Parts overtook Halfords to become the leader among auto parts retailers in the United Kingdom, with 42.8% of the searches.
In September 2026, Halfords lost share of searches among auto parts retailers in the United Kingdom, from 47.7% to 42.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Halfords’ and PartsinMotion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Halfords
1 branded search term
- halfords
PartsinMotion
1 branded search term
- partsinmotion
Other head-to-heads among auto parts retailers
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