Formula One Autocentres vs Halfords:Which is more popular?
In September 2026, Formula One Autocentres and Halfords were level in searches among car servicing chains in the United Kingdom, with an estimated 40.5K branded searches each, at 7.5% of the total each. When we asked ChatGPT and Google AI Overviews about car servicing chains, Halfords appeared in three of the four answers and Formula One Autocentres in one. Halfords was mentioned before Formula One Autocentres in every answer.
Who do people search for more?
Formula One Autocentres and Halfords are searched for about as often as each other.
Who does AI mention more?
Halfords, mentioned in 3 of 4 answers, Formula One Autocentres in 1
Who does AI recommend more?
Halfords, named ahead of Formula One Autocentres in every answer
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Top car servicing chains in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Halfords was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Formula One Autocentres was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Halfords was listed before Formula One Autocentres in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Kwik Fit3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Halfords3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
National Tyres2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Formula One Autocentres1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Mr Clutch0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about car servicing chains
4 answers
Asked ChatGPT
“Where should I get my car serviced in the UK?”
Asked ChatGPT
“What are the best car servicing chains in the UK?”
Asked ChatGPT
“Which garage chain in the UK is cheapest for an MOT and service?”
Searched Google, AI Overview
“car servicing”
Searched Google, AI Overview
“mot near me”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Formula One Autocentres or Halfords more popular in search?
This chart shows how often people search Google for Formula One Autocentres and Halfords by name. Each line represents a brand's share of searches for all five car servicing chains we track, month by month, from searches in United Kingdom.
Share of searches by month for Formula One Autocentres, Halfords. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kwik Fit | National Tyres | Formula One Autocentres | Halfords | Mr Clutch |
|---|---|---|---|---|---|
| Oct 2025 | 63.5% | 15.6% | 5.7% | 10.4% | 4.7% |
| Nov 2025 | 68.1% | 13.7% | 5% | 9.2% | 4.1% |
| Dec 2025 | 66% | 13.3% | 5.9% | 10.8% | 4% |
| Jan 2026 | 67.3% | 13.5% | 6.1% | 9% | 4.1% |
| Feb 2026 | 65.8% | 13.2% | 7.2% | 8.9% | 4.8% |
| Mar 2026 | 69% | 11.3% | 6.2% | 9.3% | 4.2% |
| Apr 2026 | 65.8% | 13.2% | 7.2% | 8.9% | 4.8% |
| May 2026 | 66.9% | 13.5% | 7.4% | 7.4% | 4.9% |
| Jun 2026 | 68.6% | 11.3% | 7.5% | 7.5% | 5.1% |
| Jul 2026 | 68.6% | 11.3% | 7.5% | 7.5% | 5.1% |
| Aug 2026 | 68.6% | 11.3% | 7.5% | 7.5% | 5.1% |
| Sep 2026 | 68.6% | 11.3% | 7.5% | 7.5% | 5.1% |
Halfords sells other things too, so only its searches that name this product count here, like “halfords autocentre”.
How has the Formula One Autocentres and Halfords comparison changed over the last 12 months?
3 findings
- Formula One Autocentres was ahead of Halfords in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Formula One Autocentres’ share of searches among car servicing chains in the United Kingdom moved from 5.7% to 7.5%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
- Across the 12 months ending September 2026, Halfords’ share of searches among car servicing chains in the United Kingdom moved from 10.4% to 7.5%, and its estimated monthly branded searches moved from 60.5K to 40.5K.
How did search popularity change for United Kingdom car servicing chains in September 2026?
2 changes
Estimated monthly branded searches for Formula One Autocentres in the United Kingdom rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.
Estimated monthly branded searches for Halfords in the United Kingdom fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Formula One Autocentres’ and Halfords’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Formula One Autocentres
1 branded search term
- formula one autocentres
Halfords
1 branded search term
- halfords autocentre
Other head-to-heads among car servicing chains
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