Kwik Fit vs Protyre:Which is more popular?
In September 2026, Kwik Fit had more branded searches than Protyre among tyre retailers in the United Kingdom. Kwik Fit had about 368,000 branded searches, while Protyre had 33,100. Kwik Fit made up 66.7% of all tyre retailer searches we track, and Protyre accounted for 6%. When we asked ChatGPT and Google AI Overviews about tyre retailers, Kwik Fit appeared in all three answers and Protyre in two. Kwik Fit was mentioned before Protyre in every answer.
Who do people search for more?
Kwik Fit, about 11 searches for every 1 for Protyre
Who does AI mention more?
Kwik Fit, mentioned in every answer we collected
Who does AI recommend more?
Kwik Fit, named ahead of Protyre in every answer
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Top tyre retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Kwik Fit appeared in all three answers. Protyre was mentioned in two out of three: in two of the three ChatGPT answers. Kwik Fit was listed before Protyre in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Blackcircles1st- Kwik Fit2nd
National Tyres3rd
Asda Tyres4th
Protyre5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kwik Fit3 of 3Named in 3 of 3 ChatGPT answers
- National Tyres3 of 3Named in 3 of 3 ChatGPT answers
- Asda Tyres3 of 3Named in 3 of 3 ChatGPT answers
- Blackcircles3 of 3Named in 3 of 3 ChatGPT answers
- Protyre2 of 3Named in 2 of 3 ChatGPT answers
See every answer about tyre retailers
3 answers
Asked ChatGPT
“Which tyre retailer should I shop at in the UK?”
Asked ChatGPT
“What are the best tyre retailers in the UK?”
Asked ChatGPT
“What's the best tyre retailer in the UK for new tyres?”
Searched Google, AI Overview
“cheap tyres uk”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“car tyre shops”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.
Is Kwik Fit or Protyre more popular in search?
This chart shows how often people search Google for Kwik Fit and Protyre by name. Each line represents a brand's share of searches for all five tyre retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for Kwik Fit, Protyre. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kwik Fit | National Tyres | Asda Tyres | Blackcircles | Protyre |
|---|---|---|---|---|---|
| Oct 2025 | 62.3% | 15.3% | 8.4% | 8.4% | 5.6% |
| Nov 2025 | 65.1% | 13.1% | 8.8% | 7.2% | 5.9% |
| Dec 2025 | 65.1% | 13.1% | 8.8% | 7.2% | 5.9% |
| Jan 2026 | 65.1% | 13.1% | 8.8% | 7.2% | 5.9% |
| Feb 2026 | 62.1% | 12.5% | 10.2% | 8.4% | 6.8% |
| Mar 2026 | 66.7% | 11% | 9% | 7.3% | 6% |
| Apr 2026 | 62.9% | 12.6% | 10.3% | 8.5% | 5.7% |
| May 2026 | 64.3% | 12.9% | 8.6% | 7.1% | 7.1% |
| Jun 2026 | 65.8% | 10.8% | 8.9% | 7.2% | 7.2% |
| Jul 2026 | 65.8% | 10.8% | 8.9% | 7.2% | 7.2% |
| Aug 2026 | 65.8% | 10.8% | 8.9% | 7.2% | 7.2% |
| Sep 2026 | 66.7% | 11% | 9% | 7.3% | 6% |
How has the Kwik Fit and Protyre comparison changed over the last 12 months?
3 findings
- Kwik Fit was ahead of Protyre in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kwik Fit’s share of searches among tyre retailers in the United Kingdom moved from 62.3% to 66.7%, and its estimated monthly branded searches held steady at 368K.
- Across the 12 months ending September 2026, Protyre’s share of searches among tyre retailers in the United Kingdom moved from 5.6% to 6%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for United Kingdom tyre retailers in September 2026?
2 changes
In September 2026, Kwik Fit gained share of searches among tyre retailers in the United Kingdom, from 65.8% to 66.7%.
In September 2026, Protyre lost share of searches among tyre retailers in the United Kingdom, from 7.2% to 6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kwik Fit’s and Protyre’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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