Brandwave

How popular isProtyre?

In September 2026, people searched for Protyre by name about 33,100 times in the United Kingdom, about the same as the previous year. These searches made up 6% of all United Kingdom tyre retailer searches, placing Protyre fifth out of five retailers. When we asked both ChatGPT and Google AI Overviews about tyre retailers, Protyre appeared in two of the three answers and was the fifth most recommended of the five.

Search and AI answers in September 2026

Protyre is the fifth most searched of 5 competitors and the fifth most recommended in AI answers.

  1. Kwik FitShare of searches 66.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  2. National TyresShare of searches 11%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  3. Asda TyresShare of searches 9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
  4. BlackcirclesShare of searches 7.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  5. ProtyreShare of searches 6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
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Top tyre retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Protyre was mentioned in two out of three: in two of the three ChatGPT answers. Protyre is the fifth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Blackcircles1st
  2. Kwik Fit2nd
  3. National Tyres3rd
  4. Asda Tyres4th
  5. Protyre5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kwik Fit3 of 3Named in 3 of 3 ChatGPT answers
  • National Tyres3 of 3Named in 3 of 3 ChatGPT answers
  • Asda Tyres3 of 3Named in 3 of 3 ChatGPT answers
  • Blackcircles3 of 3Named in 3 of 3 ChatGPT answers
  • Protyre2 of 3Named in 2 of 3 ChatGPT answers

See every answer about tyre retailers

3 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.

Which tyre retailers compete with Protyre?

Protyre against tyre retailers in the United Kingdom, by month

Share of searches by month for Kwik Fit, National Tyres, Asda Tyres, Blackcircles, Protyre. The figures are in the table below the chart.

View monthly share of searches table
MonthKwik FitNational TyresAsda TyresBlackcirclesProtyre
Oct 202562.3%15.3%8.4%8.4%5.6%
Nov 202565.1%13.1%8.8%7.2%5.9%
Dec 202565.1%13.1%8.8%7.2%5.9%
Jan 202665.1%13.1%8.8%7.2%5.9%
Feb 202662.1%12.5%10.2%8.4%6.8%
Mar 202666.7%11%9%7.3%6%
Apr 202662.9%12.6%10.3%8.5%5.7%
May 202664.3%12.9%8.6%7.1%7.1%
Jun 202665.8%10.8%8.9%7.2%7.2%
Jul 202665.8%10.8%8.9%7.2%7.2%
Aug 202665.8%10.8%8.9%7.2%7.2%
Sep 202666.7%11%9%7.3%6%
  1. 1.Kwik Fit

    66.7%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share +0.9 points.

  2. Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share -1.2 points.

Compare popularity between Protyre and its closest rivals

Every comparison with Protyre

4 comparisons

How has branded search demand for Protyre changed in the United Kingdom over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Protyre in the United Kingdom held steady at 33.1K.
  • Across the 12 months ending September 2026, Protyre’s share of searches among tyre retailers in the United Kingdom peaked at 7.2% in June 2026 and was lowest at 5.6% in October 2025.

How did search popularity change for United Kingdom tyre retailers in September 2026?

4 changes
  1. In September 2026, Kwik Fit gained share of searches among tyre retailers in the United Kingdom, from 65.8% to 66.7%.

  2. In September 2026, Protyre lost share of searches among tyre retailers in the United Kingdom, from 7.2% to 6%.

  3. Estimated monthly branded searches for National Tyres in the United Kingdom fell 33.1% over 12 measured months, from 90.5K to 60.5K in September 2026.

  4. Estimated monthly branded searches for Blackcircles in the United Kingdom fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

How are Protyre’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Protyre’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • protyre

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How the Brand Demand Index is measured

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Is Protyre your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.