Blackcircles vs Protyre:Which is more popular?
In September 2026, Blackcircles had more branded searches than Protyre among tyre retailers in the United Kingdom. Blackcircles had about 40,500 branded searches, while Protyre had 33,100. Blackcircles made up 7.3% of all tyre retailer searches we track, and Protyre accounted for 6%. When we asked ChatGPT and Google AI Overviews about tyre retailers, Blackcircles appeared in all three answers and Protyre in two. Blackcircles was mentioned before Protyre in every answer.
Who do people search for more?
Blackcircles, about 22% more searches than Protyre
Who does AI mention more?
Blackcircles, mentioned in every answer we collected
Who does AI recommend more?
Blackcircles, named ahead of Protyre in every answer
Follow Blackcircles vs Protyre and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top tyre retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Blackcircles appeared in all three answers. Protyre was mentioned in two out of three: in two of the three ChatGPT answers. Blackcircles was listed before Protyre in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Blackcircles1st
Kwik Fit2nd
National Tyres3rd
Asda Tyres4th
Protyre5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kwik Fit3 of 3Named in 3 of 3 ChatGPT answers
- National Tyres3 of 3Named in 3 of 3 ChatGPT answers
- Asda Tyres3 of 3Named in 3 of 3 ChatGPT answers
- Blackcircles3 of 3Named in 3 of 3 ChatGPT answers
- Protyre2 of 3Named in 2 of 3 ChatGPT answers
See every answer about tyre retailers
3 answers
Asked ChatGPT
“Which tyre retailer should I shop at in the UK?”
Asked ChatGPT
“What are the best tyre retailers in the UK?”
Asked ChatGPT
“What's the best tyre retailer in the UK for new tyres?”
Searched Google, AI Overview
“cheap tyres uk”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“car tyre shops”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.
Is Blackcircles or Protyre more popular in search?
This chart shows how often people search Google for Blackcircles and Protyre by name. Each line represents a brand's share of searches for all five tyre retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for Blackcircles, Protyre. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kwik Fit | National Tyres | Asda Tyres | Blackcircles | Protyre |
|---|---|---|---|---|---|
| Oct 2025 | 62.3% | 15.3% | 8.4% | 8.4% | 5.6% |
| Nov 2025 | 65.1% | 13.1% | 8.8% | 7.2% | 5.9% |
| Dec 2025 | 65.1% | 13.1% | 8.8% | 7.2% | 5.9% |
| Jan 2026 | 65.1% | 13.1% | 8.8% | 7.2% | 5.9% |
| Feb 2026 | 62.1% | 12.5% | 10.2% | 8.4% | 6.8% |
| Mar 2026 | 66.7% | 11% | 9% | 7.3% | 6% |
| Apr 2026 | 62.9% | 12.6% | 10.3% | 8.5% | 5.7% |
| May 2026 | 64.3% | 12.9% | 8.6% | 7.1% | 7.1% |
| Jun 2026 | 65.8% | 10.8% | 8.9% | 7.2% | 7.2% |
| Jul 2026 | 65.8% | 10.8% | 8.9% | 7.2% | 7.2% |
| Aug 2026 | 65.8% | 10.8% | 8.9% | 7.2% | 7.2% |
| Sep 2026 | 66.7% | 11% | 9% | 7.3% | 6% |
How has the Blackcircles and Protyre comparison changed over the last 12 months?
3 findings
- Blackcircles was ahead of Protyre in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blackcircles’ share of searches among tyre retailers in the United Kingdom moved from 8.4% to 7.3%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Protyre’s share of searches among tyre retailers in the United Kingdom moved from 5.6% to 6%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for United Kingdom tyre retailers in September 2026?
2 changes
In September 2026, Protyre lost share of searches among tyre retailers in the United Kingdom, from 7.2% to 6%.
Estimated monthly branded searches for Blackcircles in the United Kingdom fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Blackcircles’ and Protyre’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blackcircles
1 branded search term
- blackcircles
Protyre
1 branded search term
- protyre
Other head-to-heads among tyre retailers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.