Asda Tyres vs Kwik Fit:Which is more popular?
In September 2026, Kwik Fit had more branded searches than Asda Tyres among tyre retailers in the United Kingdom. Kwik Fit had about 368,000 branded searches, while Asda Tyres had 49,500. Kwik Fit made up 66.7% of all tyre retailer searches we track, and Asda Tyres accounted for 9%. When we asked ChatGPT and Google AI Overviews about tyre retailers, both Asda Tyres and Kwik Fit appeared in all three answers. Kwik Fit was mentioned before Asda Tyres in two out of three answers.
Who do people search for more?
Kwik Fit, about 7 searches for every 1 for Asda Tyres
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Kwik Fit, named ahead of Asda Tyres in 2 of 3 answers
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Top tyre retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions, both Asda Tyres and Kwik Fit showed up in all three answers. Kwik Fit was listed before Asda Tyres in two of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Blackcircles1st- Kwik Fit2nd
National Tyres3rd
Asda Tyres4th
Protyre5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kwik Fit3 of 3Named in 3 of 3 ChatGPT answers
- National Tyres3 of 3Named in 3 of 3 ChatGPT answers
- Asda Tyres3 of 3Named in 3 of 3 ChatGPT answers
- Blackcircles3 of 3Named in 3 of 3 ChatGPT answers
- Protyre2 of 3Named in 2 of 3 ChatGPT answers
See every answer about tyre retailers
3 answers
Asked ChatGPT
“Which tyre retailer should I shop at in the UK?”
Asked ChatGPT
“What are the best tyre retailers in the UK?”
Asked ChatGPT
“What's the best tyre retailer in the UK for new tyres?”
Searched Google, AI Overview
“cheap tyres uk”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“car tyre shops”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.
Is Asda Tyres or Kwik Fit more popular in search?
This chart shows how often people search Google for Asda Tyres and Kwik Fit by name. Each line represents a brand's share of searches for all five tyre retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for Kwik Fit, Asda Tyres. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kwik Fit | National Tyres | Asda Tyres | Blackcircles | Protyre |
|---|---|---|---|---|---|
| Oct 2025 | 62.3% | 15.3% | 8.4% | 8.4% | 5.6% |
| Nov 2025 | 65.1% | 13.1% | 8.8% | 7.2% | 5.9% |
| Dec 2025 | 65.1% | 13.1% | 8.8% | 7.2% | 5.9% |
| Jan 2026 | 65.1% | 13.1% | 8.8% | 7.2% | 5.9% |
| Feb 2026 | 62.1% | 12.5% | 10.2% | 8.4% | 6.8% |
| Mar 2026 | 66.7% | 11% | 9% | 7.3% | 6% |
| Apr 2026 | 62.9% | 12.6% | 10.3% | 8.5% | 5.7% |
| May 2026 | 64.3% | 12.9% | 8.6% | 7.1% | 7.1% |
| Jun 2026 | 65.8% | 10.8% | 8.9% | 7.2% | 7.2% |
| Jul 2026 | 65.8% | 10.8% | 8.9% | 7.2% | 7.2% |
| Aug 2026 | 65.8% | 10.8% | 8.9% | 7.2% | 7.2% |
| Sep 2026 | 66.7% | 11% | 9% | 7.3% | 6% |
How has the Asda Tyres and Kwik Fit comparison changed over the last 12 months?
3 findings
- Kwik Fit was ahead of Asda Tyres in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Asda Tyres’ share of searches among tyre retailers in the United Kingdom moved from 8.4% to 9%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, Kwik Fit’s share of searches among tyre retailers in the United Kingdom moved from 62.3% to 66.7%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for United Kingdom tyre retailers in September 2026?
1 change
In September 2026, Kwik Fit gained share of searches among tyre retailers in the United Kingdom, from 65.8% to 66.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Asda Tyres’ and Kwik Fit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Asda Tyres
1 branded search term
- asda tyres
Kwik Fit
1 branded search term
- kwik fit
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