Blackcircles vs Kwik Fit:Which is searched more in United Kingdom?
In September 2026, Kwik Fit had more branded searches than Blackcircles among tyre retailers in United Kingdom. Kwik Fit was estimated to have 368K branded searches compared to Blackcircles’ 40.5K, and held a 78.5% Share of Search versus Blackcircles’ 8.6%.
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Which is more popular in search, Blackcircles or Kwik Fit?
Compare the tyre retailers motorists use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kwik Fit, Blackcircles. The figures are in the table below the chart.
View monthly share of search table
| Month | Kwik Fit | National Tyres | Blackcircles |
|---|---|---|---|
| Oct 2025 | 72.4% | 17.8% | 9.7% |
| Nov 2025 | 76.3% | 15.3% | 8.4% |
| Dec 2025 | 76.3% | 15.3% | 8.4% |
| Jan 2026 | 76.3% | 15.3% | 8.4% |
| Feb 2026 | 74.9% | 15.1% | 10.1% |
| Mar 2026 | 78.5% | 12.9% | 8.6% |
| Apr 2026 | 74.9% | 15.1% | 10.1% |
| May 2026 | 76.3% | 15.3% | 8.4% |
| Jun 2026 | 78.5% | 12.9% | 8.6% |
| Jul 2026 | 78.5% | 12.9% | 8.6% |
| Aug 2026 | 78.5% | 12.9% | 8.6% |
| Sep 2026 | 78.5% | 12.9% | 8.6% |
How has the Blackcircles and Kwik Fit comparison changed over the last 12 months?
3 findings
- Kwik Fit was ahead of Blackcircles in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blackcircles’ estimated Share of Search among tyre retailers in United Kingdom moved from 9.7% to 8.6%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Kwik Fit’s estimated Share of Search among tyre retailers in United Kingdom moved from 72.4% to 78.5%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for United Kingdom tyre retailers in September 2026?
1 change
Estimated monthly branded searches for Blackcircles in United Kingdom fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
Other head-to-heads among tyre retailers
How each brand is measured
Brandwave collects information about searches that people make online using Blackcircles’ and Kwik Fit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blackcircles
1 branded search term
- blackcircles
Kwik Fit
1 branded search term
- kwik fit
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.