How popular isHabitat?
In September 2026, people searched for Habitat by name about 157,000 times in the United Kingdom, a 16.4% decrease from the previous year. These searches made up 1.8% of all United Kingdom garden furniture retailer searches, placing Habitat seventh out of 14 retailers. When we asked both ChatGPT and Google AI Overviews about garden furniture retailers, Habitat appeared in two of the four answers and was the eighth most recommended of the 14.
Habitat is the seventh most searched of 14 competitors and the eighth most recommended in AI answers.
Cox & CoxShare of searches 57.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
Garden TradingShare of searches 17.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
The RangeShare of searches 6.2%Mentioned in 1 of 4 AI answersPlace in AI recommendations –
KettlerShare of searches 4.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 9th
HabitatShare of searches 1.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 8th
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Top garden furniture retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Habitat was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Habitat is the eighth most recommended of the 14.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
B&Q1st
John Lewis2nd- Cox & Cox3rd
Rattan Direct4th
Maze5th
Dunelm6th
Next7th- Habitat8th
- Kettler9th
- Garden Trading–
- +4 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- B&Q3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- John Lewis3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Cox & Cox2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Habitat2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Rattan Direct2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- The Range1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Kettler1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Maze1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Dunelm1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Next1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about garden furniture retailers
4 answers
Asked ChatGPT
“Where's the best place to buy garden furniture in the UK?”
Asked ChatGPT
“Which UK shops sell good quality rattan garden furniture?”
Asked ChatGPT
“What's the best garden furniture that can stay outside all year in the UK?”
Searched Google, AI Overview
“garden furniture”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“rattan garden furniture”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Which garden furniture retailers compete with Habitat?
Share of searches by month for Cox & Cox, Garden Trading, The Range, Kettler, B&Q, John Lewis, Habitat. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cox & Cox | Garden Trading | The Range | Kettler | B&Q | John Lewis | Habitat | Maze | Dunelm | Wayfair | Next | Gardenesque | Rattan Direct | Bridgman |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.4% | 22.6% | 2.9% | 2.4% | 1.9% | 1.9% | 1% | 1.1% | 0.89% | 0.73% | 0.6% | 0.89% | 1% | 0.6% |
| Nov 2025 | 74.5% | 18.4% | 1.1% | 1.3% | 0.68% | 0.88% | 0.49% | 0.54% | 0.32% | 0.26% | 0.26% | 0.32% | 0.68% | 0.37% |
| Dec 2025 | 71.2% | 21.3% | 1.3% | 1.3% | 0.79% | 1% | 0.57% | 0.51% | 0.38% | 0.25% | 0.31% | 0.31% | 0.57% | 0.28% |
| Jan 2026 | 58.7% | 21.5% | 4.2% | 2.8% | 2.3% | 2.3% | 1.5% | 1.2% | 1.5% | 0.85% | 0.96% | 0.46% | 0.96% | 0.57% |
| Feb 2026 | 45.1% | 16.3% | 10.9% | 4.8% | 4.8% | 4.8% | 3.2% | 1.5% | 2.6% | 1.4% | 1.7% | 0.79% | 1.2% | 0.76% |
| Mar 2026 | 26.6% | 9.6% | 17.3% | 7.7% | 9.5% | 7.7% | 4.2% | 2.3% | 6.3% | 2.8% | 3.5% | 0.56% | 1.2% | 0.58% |
| Apr 2026 | 22% | 7.8% | 21% | 7.7% | 11.5% | 7.7% | 4.2% | 1.9% | 7.7% | 3.4% | 2.8% | 0.54% | 1.2% | 0.49% |
| May 2026 | 18.8% | 8.1% | 21.7% | 7.9% | 11.9% | 7.9% | 4.3% | 2% | 7.9% | 3.5% | 3.5% | 0.7% | 1.3% | 0.47% |
| Jun 2026 | 23.2% | 8.2% | 18.1% | 8.1% | 12.1% | 8.1% | 4.4% | 2% | 6.6% | 3.6% | 2.9% | 0.85% | 1.3% | 0.53% |
| Jul 2026 | 26.5% | 7.5% | 20.2% | 7.4% | 11.1% | 7.4% | 4% | 1.8% | 6% | 3.3% | 2.2% | 0.98% | 1.2% | 0.44% |
| Aug 2026 | 33.1% | 14.4% | 14.3% | 6.4% | 9.5% | 6.4% | 3.5% | 1.9% | 3.5% | 2.8% | 1.5% | 1% | 1.3% | 0.51% |
| Sep 2026 | 57.3% | 17.1% | 6.2% | 4.1% | 3.4% | 3.4% | 1.8% | 1.2% | 1.2% | 1.2% | 1% | 0.77% | 0.77% | 0.46% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.3% | 74.7K | +18.8% | +24.2 points | |
| 2, held 2nd | 17.1% | 22.3K | -18.5% | +2.7 points | |
| 3, held 3rd | 6.2% | 8.1K | -70.1% | -8.1 points | |
| 4, moved from 6th to 4th | 4.1% | 5.4K | -55.4% | -2.2 pointsmoved from 6th to 4th | |
| 5, moved from 4th to 5th | 3.4% | 4.4K | -75.7% | -6.2 pointsmoved from 4th to 5th | |
| 6, moved from 5th to 6th | 3.4% | 4.4K | -63.6% | -3 pointsmoved from 5th to 6th | |
| 7, moved from 8th to 7th | 1.8% | 2.4K | -63.6% | -1.6 pointsmoved from 8th to 7th | |
| 8, moved from 10th to 8th | 1.2% | 1.6K | -55.2% | -0.7 pointsmoved from 10th to 8th | |
| 9, moved from 7th to 9th | 1.2% | 1.6K | -75.8% | -2.2 pointsmoved from 7th to 9th | |
| 10, moved from 9th to 10th | 1.2% | 1.6K | -70.4% | -1.6 pointsmoved from 9th to 10th | |
| 11, held 11th | 1% | 1.3K | -55.2% | -0.5 points | |
| 12, moved from 13th to 12th | 0.77% | 1K | -47.4% | -0.2 pointsmoved from 13th to 12th | |
| 13, moved from 12th to 13th | 0.77% | 1K | -58.3% | -0.5 pointsmoved from 12th to 13th | |
| 14, held 14th | 0.46% | 600 | -37.5% | 0 points |
57.3%
Held 1st. 74.7K estimated branded searches, +18.8% vs prior month. Share +24.2 points.
17.1%
Held 2nd. 22.3K estimated branded searches, -18.5% vs prior month. Share +2.7 points.
6.2%
Held 3rd. 8.1K estimated branded searches, -70.1% vs prior month. Share -8.1 points.
4.
Kettler4.1%
Moved from 6th to 4th. 5.4K estimated branded searches, -55.4% vs prior month. Share -2.2 points.
5.
B&Q3.4%
Moved from 4th to 5th. 4.4K estimated branded searches, -75.7% vs prior month. Share -6.2 points.
3.4%
Moved from 5th to 6th. 4.4K estimated branded searches, -63.6% vs prior month. Share -3 points.
7.
Habitat1.8%
Moved from 8th to 7th. 2.4K estimated branded searches, -63.6% vs prior month. Share -1.6 points.
8.
Maze1.2%
Moved from 10th to 8th. 1.6K estimated branded searches, -55.2% vs prior month. Share -0.7 points.
9.
Dunelm1.2%
Moved from 7th to 9th. 1.6K estimated branded searches, -75.8% vs prior month. Share -2.2 points.
10.
Wayfair1.2%
Moved from 9th to 10th. 1.6K estimated branded searches, -70.4% vs prior month. Share -1.6 points.
11.
Next1%
Held 11th. 1.3K estimated branded searches, -55.2% vs prior month. Share -0.5 points.
12.
Gardenesque0.77%
Moved from 13th to 12th. 1K estimated branded searches, -47.4% vs prior month. Share -0.2 points.
0.77%
Moved from 12th to 13th. 1K estimated branded searches, -58.3% vs prior month. Share -0.5 points.
14.
Bridgman0.46%
Held 14th. 600 estimated branded searches, -37.5% vs prior month. Share 0 points.
Habitat, The Range and 3 other brands sell other things too, so only their searches that name this product count here, like “habitat garden furniture”.
Compare popularity between Habitat and its closest rivals
Every comparison with Habitat
36 comparisons
- Dunelm vs Habitat
- Habitat vs IKEA
- Habitat vs Next
- Habitat vs Oliver Bonas
- Habitat vs The Range
- Habitat vs The White Company
- H&M Home vs Habitat
- DFS vs Habitat
- Furniture Village vs Habitat
- Habitat vs Heal's
- Habitat vs Loaf
- Habitat vs Oak Furnitureland
- Habitat vs Sofology
- Habitat vs Ruggable
- Habitat vs Rugs Direct
- Habitat vs Wayfair
- Habitat vs Swoon
- Habitat vs John Lewis
- B&Q vs Habitat
- Cox & Cox vs Habitat
- Garden Trading vs Habitat
- Habitat vs Kettler
- Habitat vs La Redoute
- Habitat vs Maze
- Dowsing & Reynolds vs Habitat
- Habitat vs Jim Lawrence
- Habitat vs Lights.co.uk
- Habitat vs Lights4fun
- Habitat vs Litecraft
- Habitat vs Pagazzi
- Habitat vs Pooky
- Gardenesque vs Habitat
- Habitat vs Rattan Direct
- Bridgman vs Habitat
- Habitat vs Land of Rugs
- Habitat vs The Rug Seller
How has branded search demand for Habitat changed in the United Kingdom over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Habitat in the United Kingdom fell from 188K to 157K.
- Across the 12 months ending September 2026, Habitat’s share of searches among garden furniture retailers in the United Kingdom increased from 1% to 1.8%.
- Across the 12 months ending September 2026, Habitat’s share of searches among garden furniture retailers in the United Kingdom peaked at 4.4% in June 2026 and was lowest at 0.49% in November 2025.
- Across the 12 months ending September 2026, Habitat rose from 8th to 7th among garden furniture retailers in the United Kingdom.
How did search popularity change for United Kingdom garden furniture retailers in September 2026?
6 changes
In September 2026, Cox & Cox gained share of searches among garden furniture retailers in the United Kingdom, from 33.1% to 57.3%.
In September 2026, Garden Trading gained share of searches among garden furniture retailers in the United Kingdom, from 14.4% to 17.1%.
In September 2026, The Range lost share of searches among garden furniture retailers in the United Kingdom, from 14.3% to 6.2%.
In September 2026, B&Q lost share of searches among garden furniture retailers in the United Kingdom, from 9.5% to 3.4%.
In September 2026, John Lewis lost share of searches among garden furniture retailers in the United Kingdom, from 6.4% to 3.4%.
In September 2026, Dunelm lost share of searches among garden furniture retailers in the United Kingdom, from 3.5% to 1.2%.
How are Habitat’s branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Habitat’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- habitat
- habitat furniture
- habitat garden furniture
- habitat lighting
- habitat rugs
- habitat sofa
Do you work for Habitat? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Habitat compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Homeware retailers | 7th of 9 | 1.3% | Show ranking |
| Furniture retailers | 9th of 11 | 0.15% | Show ranking |
| Rug retailers | 8th of 11 | 2.6% | Show ranking |
| Garden furniture retailers | 7th of 14 | 1.8% | Shown above |
| Lighting retailers | 10th of 10 | 1.8% | Show ranking |
Is Habitat your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.