Dunelm vs Habitat:Which is more popular?
In September 2026, Habitat had more branded searches than Dunelm among garden furniture retailers in the United Kingdom. Habitat had about 2,400 branded searches, while Dunelm had 1,600. Habitat made up 1.8% of all garden furniture retailer searches we track, and Dunelm accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about garden furniture retailers, Habitat appeared in two of the four answers and Dunelm in one. Dunelm and Habitat were each mentioned first in one of the two answers that named either.
Who do people search for more?
Habitat, about 50% more searches than Dunelm
Who does AI mention more?
Habitat, mentioned in 2 of 4 answers, Dunelm in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top garden furniture retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Habitat was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Dunelm was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Dunelm and Habitat were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
B&Q1st
John Lewis2nd
Cox & Cox3rd
Rattan Direct4th
Maze5th
Dunelm6th
Next7th- Habitat8th
Kettler9th
Garden Trading–- +4 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- B&Q3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- John Lewis3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Cox & Cox2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Habitat2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Rattan Direct2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
The Range1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Kettler1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Maze1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Dunelm1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Next1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about garden furniture retailers
4 answers
Asked ChatGPT
“Where's the best place to buy garden furniture in the UK?”
Asked ChatGPT
“Which UK shops sell good quality rattan garden furniture?”
Asked ChatGPT
“What's the best garden furniture that can stay outside all year in the UK?”
Searched Google, AI Overview
“garden furniture”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“rattan garden furniture”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Dunelm or Habitat more popular in search?
This chart shows how often people search Google for Dunelm and Habitat by name. Each line represents a brand's share of searches for all 14 garden furniture retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for Habitat, Dunelm. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cox & Cox | Garden Trading | The Range | Kettler | B&Q | John Lewis | Habitat | Maze | Dunelm | Wayfair | Next | Gardenesque | Rattan Direct | Bridgman |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.4% | 22.6% | 2.9% | 2.4% | 1.9% | 1.9% | 1% | 1.1% | 0.89% | 0.73% | 0.6% | 0.89% | 1% | 0.6% |
| Nov 2025 | 74.5% | 18.4% | 1.1% | 1.3% | 0.68% | 0.88% | 0.49% | 0.54% | 0.32% | 0.26% | 0.26% | 0.32% | 0.68% | 0.37% |
| Dec 2025 | 71.2% | 21.3% | 1.3% | 1.3% | 0.79% | 1% | 0.57% | 0.51% | 0.38% | 0.25% | 0.31% | 0.31% | 0.57% | 0.28% |
| Jan 2026 | 58.7% | 21.5% | 4.2% | 2.8% | 2.3% | 2.3% | 1.5% | 1.2% | 1.5% | 0.85% | 0.96% | 0.46% | 0.96% | 0.57% |
| Feb 2026 | 45.1% | 16.3% | 10.9% | 4.8% | 4.8% | 4.8% | 3.2% | 1.5% | 2.6% | 1.4% | 1.7% | 0.79% | 1.2% | 0.76% |
| Mar 2026 | 26.6% | 9.6% | 17.3% | 7.7% | 9.5% | 7.7% | 4.2% | 2.3% | 6.3% | 2.8% | 3.5% | 0.56% | 1.2% | 0.58% |
| Apr 2026 | 22% | 7.8% | 21% | 7.7% | 11.5% | 7.7% | 4.2% | 1.9% | 7.7% | 3.4% | 2.8% | 0.54% | 1.2% | 0.49% |
| May 2026 | 18.8% | 8.1% | 21.7% | 7.9% | 11.9% | 7.9% | 4.3% | 2% | 7.9% | 3.5% | 3.5% | 0.7% | 1.3% | 0.47% |
| Jun 2026 | 23.2% | 8.2% | 18.1% | 8.1% | 12.1% | 8.1% | 4.4% | 2% | 6.6% | 3.6% | 2.9% | 0.85% | 1.3% | 0.53% |
| Jul 2026 | 26.5% | 7.5% | 20.2% | 7.4% | 11.1% | 7.4% | 4% | 1.8% | 6% | 3.3% | 2.2% | 0.98% | 1.2% | 0.44% |
| Aug 2026 | 33.1% | 14.4% | 14.3% | 6.4% | 9.5% | 6.4% | 3.5% | 1.9% | 3.5% | 2.8% | 1.5% | 1% | 1.3% | 0.51% |
| Sep 2026 | 57.3% | 17.1% | 6.2% | 4.1% | 3.4% | 3.4% | 1.8% | 1.2% | 1.2% | 1.2% | 1% | 0.77% | 0.77% | 0.46% |
Habitat and Dunelm sell other things too, so only their searches that name this product count here, like “habitat garden furniture”.
How has the Dunelm and Habitat comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Dunelm took it in March 2026, Habitat took it in September 2026.
- Across the 12 months ending September 2026, Dunelm’s share of searches among garden furniture retailers in the United Kingdom moved from 0.89% to 1.2%, and its estimated monthly branded searches moved from 880 to 1.6K.
- Across the 12 months ending September 2026, Habitat’s share of searches among garden furniture retailers in the United Kingdom moved from 1% to 1.8%, and its estimated monthly branded searches moved from 1K to 2.4K.
How did search popularity change for United Kingdom garden furniture retailers in September 2026?
2 changes
In September 2026, Dunelm lost share of searches among garden furniture retailers in the United Kingdom, from 3.5% to 1.2%.
In September 2026, Habitat lost share of searches among garden furniture retailers in the United Kingdom, from 3.5% to 1.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dunelm’s and Habitat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among garden furniture retailers
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