Brandwave

Habitat vs Rattan Direct:Which is more popular?

In September 2026, Habitat had more branded searches than Rattan Direct among garden furniture retailers in the United Kingdom. Habitat had about 2,400 branded searches, while Rattan Direct had 1,000. Habitat made up 1.8% of all garden furniture retailer searches we track, and Rattan Direct accounted for 0.77%. When we asked ChatGPT and Google AI Overviews about garden furniture retailers, Habitat and Rattan Direct each appeared in two of the four answers. Rattan Direct was mentioned before Habitat in two out of three answers.

Among garden furniture retailers in the United Kingdom in September 2026

Who do people search for more?

Habitat, about 2 searches for every 1 for Rattan Direct

Habitat 2.4K searchesRattan Direct 1K searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

Habitat in 2 of 4Rattan Direct in 2 of 4

Who does AI recommend more?

Rattan Direct, named ahead of Habitat in 2 of 3 answers

Rattan Direct first in 2Habitat first in 1

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Top garden furniture retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Habitat was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Rattan Direct was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Rattan Direct was listed before Habitat in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. B&Q1st
  2. John Lewis2nd
  3. Cox & Cox3rd
  4. Rattan Direct4th
  5. Maze5th
  6. Dunelm6th
  7. Next7th
  8. Habitat8th
  9. Kettler9th
  10. Garden Trading–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • B&Q3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • John Lewis3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cox & Cox2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Habitat2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rattan Direct2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • The Range1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kettler1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Maze1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dunelm1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Next1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers

+4 more

See every answer about garden furniture retailers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Is Habitat or Rattan Direct more popular in search?

This chart shows how often people search Google for Habitat and Rattan Direct by name. Each line represents a brand's share of searches for all 14 garden furniture retailers we track, month by month, from searches in United Kingdom.

Habitat and Rattan Direct among garden furniture retailers in the United Kingdom, by month

Share of searches by month for Habitat, Rattan Direct. The figures are in the table below the chart.

View monthly share of searches table
MonthCox & CoxGarden TradingThe RangeKettlerB&QJohn LewisHabitatMazeDunelmWayfairNextGardenesqueRattan DirectBridgman
Oct 202561.4%22.6%2.9%2.4%1.9%1.9%1%1.1%0.89%0.73%0.6%0.89%1%0.6%
Nov 202574.5%18.4%1.1%1.3%0.68%0.88%0.49%0.54%0.32%0.26%0.26%0.32%0.68%0.37%
Dec 202571.2%21.3%1.3%1.3%0.79%1%0.57%0.51%0.38%0.25%0.31%0.31%0.57%0.28%
Jan 202658.7%21.5%4.2%2.8%2.3%2.3%1.5%1.2%1.5%0.85%0.96%0.46%0.96%0.57%
Feb 202645.1%16.3%10.9%4.8%4.8%4.8%3.2%1.5%2.6%1.4%1.7%0.79%1.2%0.76%
Mar 202626.6%9.6%17.3%7.7%9.5%7.7%4.2%2.3%6.3%2.8%3.5%0.56%1.2%0.58%
Apr 202622%7.8%21%7.7%11.5%7.7%4.2%1.9%7.7%3.4%2.8%0.54%1.2%0.49%
May 202618.8%8.1%21.7%7.9%11.9%7.9%4.3%2%7.9%3.5%3.5%0.7%1.3%0.47%
Jun 202623.2%8.2%18.1%8.1%12.1%8.1%4.4%2%6.6%3.6%2.9%0.85%1.3%0.53%
Jul 202626.5%7.5%20.2%7.4%11.1%7.4%4%1.8%6%3.3%2.2%0.98%1.2%0.44%
Aug 202633.1%14.4%14.3%6.4%9.5%6.4%3.5%1.9%3.5%2.8%1.5%1%1.3%0.51%
Sep 202657.3%17.1%6.2%4.1%3.4%3.4%1.8%1.2%1.2%1.2%1%0.77%0.77%0.46%

Habitat sells other things too, so only its searches that name this product count here, like “habitat garden furniture”.

How has the Habitat and Rattan Direct comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom garden furniture retailers in September 2026?

2 changes

  1. In September 2026, Habitat lost share of searches among garden furniture retailers in the United Kingdom, from 3.5% to 1.8%.

  2. In September 2026, Rattan Direct fell from 12th to 13th among garden furniture retailers in the United Kingdom.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Habitat’s and Rattan Direct’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Habitat

1 branded search term

  • habitat garden furniture

Rattan Direct

1 branded search term

  • rattan direct

How the Brand Demand Index is measured

Other head-to-heads among garden furniture retailers

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