Brandwave

Garden Trading vs Habitat:Which is more popular in the United Kingdom?

In September 2026, Garden Trading had more branded searches than Habitat among garden furniture retailers in the United Kingdom. Garden Trading had about 22,300 branded searches, while Habitat had 2,400. Garden Trading made up 17.1% of all garden furniture retailer searches we track, and Habitat accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about garden furniture retailers, Habitat appeared in two of the four answers and Garden Trading in none.

Among garden furniture retailers in the United Kingdom in September 2026

Who do people search for more?

Garden Trading, about 9 searches for every 1 for Habitat

Garden Trading 22.3K searchesHabitat 2.4K searches

Who does AI mention more?

Habitat, mentioned in 2 of 4 answers, Garden Trading in 0

Habitat in 2 of 4Garden Trading in 0 of 4

Who does AI recommend more?

Habitat, the only one of the two named

Habitat first in 2Garden Trading never named

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Top garden furniture retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Habitat was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Garden Trading did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. B&Q1st
  2. John Lewis2nd
  3. Cox & Cox3rd
  4. Rattan Direct4th
  5. Maze5th
  6. Dunelm6th
  7. Next7th
  8. Habitat8th
  9. Kettler9th
  10. Garden Trading–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • B&Q3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • John Lewis3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cox & Cox2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Habitat2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rattan Direct2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • The Range1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kettler1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Maze1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dunelm1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Garden Trading0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+4 more

See every answer about garden furniture retailers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Is Garden Trading or Habitat more popular in search?

This chart shows how often people search Google for Garden Trading and Habitat by name. Each line represents a brand's share of searches for all 14 garden furniture retailers we track, month by month, from searches in United Kingdom.

Garden Trading and Habitat among garden furniture retailers in the United Kingdom, by month

Share of searches by month for Garden Trading, Habitat. The figures are in the table below the chart.

View monthly share of searches table
MonthCox & CoxGarden TradingThe RangeKettlerB&QJohn LewisHabitatMazeDunelmWayfairNextGardenesqueRattan DirectBridgman
Oct 202561.4%22.6%2.9%2.4%1.9%1.9%1%1.1%0.89%0.73%0.6%0.89%1%0.6%
Nov 202574.5%18.4%1.1%1.3%0.68%0.88%0.49%0.54%0.32%0.26%0.26%0.32%0.68%0.37%
Dec 202571.2%21.3%1.3%1.3%0.79%1%0.57%0.51%0.38%0.25%0.31%0.31%0.57%0.28%
Jan 202658.7%21.5%4.2%2.8%2.3%2.3%1.5%1.2%1.5%0.85%0.96%0.46%0.96%0.57%
Feb 202645.1%16.3%10.9%4.8%4.8%4.8%3.2%1.5%2.6%1.4%1.7%0.79%1.2%0.76%
Mar 202626.6%9.6%17.3%7.7%9.5%7.7%4.2%2.3%6.3%2.8%3.5%0.56%1.2%0.58%
Apr 202622%7.8%21%7.7%11.5%7.7%4.2%1.9%7.7%3.4%2.8%0.54%1.2%0.49%
May 202618.8%8.1%21.7%7.9%11.9%7.9%4.3%2%7.9%3.5%3.5%0.7%1.3%0.47%
Jun 202623.2%8.2%18.1%8.1%12.1%8.1%4.4%2%6.6%3.6%2.9%0.85%1.3%0.53%
Jul 202626.5%7.5%20.2%7.4%11.1%7.4%4%1.8%6%3.3%2.2%0.98%1.2%0.44%
Aug 202633.1%14.4%14.3%6.4%9.5%6.4%3.5%1.9%3.5%2.8%1.5%1%1.3%0.51%
Sep 202657.3%17.1%6.2%4.1%3.4%3.4%1.8%1.2%1.2%1.2%1%0.77%0.77%0.46%

Habitat sells other things too, so only its searches that name this product count here, like “habitat garden furniture”.

How has branded search for Garden Trading and Habitat changed in the United Kingdom over the last 12 months?

3 findings

How did search popularity change for United Kingdom garden furniture retailers in September 2026?

2 changes

  1. In September 2026, Garden Trading gained share of searches among garden furniture retailers in the United Kingdom, from 14.4% to 17.1%.

  2. In September 2026, Habitat lost share of searches among garden furniture retailers in the United Kingdom, from 3.5% to 1.8%.

How are Garden Trading’s and Habitat’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Garden Trading’s and Habitat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Garden Trading

2 branded search terms

  • garden trading
  • garden trading furniture

Habitat

1 branded search term

  • habitat garden furniture

How the Brand Demand Index is measured

Other head-to-heads among garden furniture retailers

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