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Wellington IT service providers in New Zealand:Which brands are most popular in search?

In August 2026, First Focus was the most searched among wellington IT service providers in New Zealand, with an estimated 50 branded searches and 41.7% estimated Share of Search within this set.

Share of Search, August 2026
  1. First Focus41.7%
  2. CodeBlue33.3%
  3. IT Works16.7%
  4. ThinkConcepts8.3%

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Share of SearchLeaderboard

Compare Wellington IT service providers using branded searches made in Wellington. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among wellington IT service providers in New Zealand, by month

Share of Search by month for First Focus, CodeBlue, IT Works, ThinkConcepts. The figures are in the table below the chart.

View monthly share of search table
MonthFirst FocusCodeBlueIT WorksThinkConcepts
Oct 202511.1%33.3%33.3%22.2%
Nov 202512.5%50%12.5%25%
Dec 202510%40%20%30%
Jan 202612.5%37.5%25%25%
Feb 202612.5%25%25%37.5%
Mar 202625%50%12.5%12.5%
Apr 202612.5%50%25%12.5%
May 202633.3%41.7%16.7%8.3%
Jun 202633.3%33.3%16.7%16.7%
Jul 202637.5%37.5%12.5%12.5%
Aug 202641.7%33.3%16.7%8.3%
Sep 2026————

This month’s ranking, August 2026

  1. 1.First Focus

    41.7%

    moved from 2nd to 1st · 50 estimated branded searches · +66.7% vs prior month · +4.2 points

  2. 2.CodeBlue

    33.3%

    moved from 1st to 2nd · 40 estimated branded searches · +33.3% vs prior month · -4.2 points

  3. 3.IT Works

    16.7%

    held 3rd · 20 estimated branded searches · +100% vs prior month · +4.2 points

  4. 4.ThinkConcepts

    8.3%

    held 4th · 10 estimated branded searches · 0% vs prior month · -4.2 points

Compare search popularity between leading brands

Which brand is most popular in search among wellington IT service providers in New Zealand?

In August 2026, First Focus was the most searched among wellington IT service providers in New Zealand, with an estimated 50 branded searches and 41.7% estimated Share of Search within this set. CodeBlue is in 2nd place, 8.3 percentage points behind at 33.3% Share of Search.

New Zealand wellington IT service providers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
First Focus11.1% → 41.7%41.7%Aug 202610%Dec 20254th → 1st
CodeBlue33.3%50%Nov 202525%Feb 20261st → 2nd
IT Works33.3% → 16.7%33.3%Oct 202512.5%Nov 20252nd → 3rd
ThinkConcepts22.2% → 8.3%37.5%Feb 20268.3%May 20263rd → 4th

Each finding as a sentence

  • Across the 11 months ending August 2026, First Focus’ estimated Share of Search among wellington IT service providers in New Zealand increased from 11.1% to 41.7%.
  • Across the 11 months ending August 2026, IT Works’ estimated Share of Search among wellington IT service providers in New Zealand decreased from 33.3% to 16.7%.
  • Across the 11 months ending August 2026, ThinkConcepts’ estimated Share of Search among wellington IT service providers in New Zealand decreased from 22.2% to 8.3%.
  • Across the 11 months ending August 2026, First Focus’ estimated Share of Search among wellington IT service providers in New Zealand peaked at 41.7% in August 2026 and was lowest at 10% in December 2025.
  • Across the 11 months ending August 2026, CodeBlue’s estimated Share of Search among wellington IT service providers in New Zealand peaked at 50% in November 2025 and was lowest at 25% in February 2026.
  • Across the 11 months ending August 2026, IT Works’ estimated Share of Search among wellington IT service providers in New Zealand peaked at 33.3% in October 2025 and was lowest at 12.5% in November 2025.
  • Across the 11 months ending August 2026, ThinkConcepts’ estimated Share of Search among wellington IT service providers in New Zealand peaked at 37.5% in February 2026 and was lowest at 8.3% in May 2026.
  • Across the 11 months ending August 2026, First Focus rose from 4th to 1st among wellington IT service providers in New Zealand.
  • Across the 11 months ending August 2026, CodeBlue fell from 1st to 2nd among wellington IT service providers in New Zealand.
  • Across the 11 months ending August 2026, IT Works fell from 2nd to 3rd among wellington IT service providers in New Zealand.
  • Across the 11 months ending August 2026, ThinkConcepts fell from 3rd to 4th among wellington IT service providers in New Zealand.

How did search popularity change for New Zealand wellington IT service providers in August 2026?

  1. In August 2026, First Focus overtook CodeBlue to take the highest estimated Share of Search among wellington IT service providers in New Zealand, at 41.7%.

  2. In August 2026, IT Works gained estimated Share of Search among wellington IT service providers in New Zealand, from 12.5% to 16.7%.

  3. In August 2026, CodeBlue lost estimated Share of Search among wellington IT service providers in New Zealand, from 37.5% to 33.3%.

  4. In August 2026, ThinkConcepts lost estimated Share of Search among wellington IT service providers in New Zealand, from 12.5% to 8.3%.

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