Wellington funeral directors in New Zealand:Which brands are most popular in search?
In August 2026, Harbour City Funeral Home was the most searched among wellington funeral directors in New Zealand, with an estimated 2K branded searches and 66.6% estimated Share of Search within this set.
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Share of SearchLeaderboard
Compare funeral directors families can choose between in Wellington, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Harbour City Funeral Home, Gee & Hickton, Lychgate Funerals. The figures are in the table below the chart.
View monthly share of search table
| Month | Harbour City Funeral Home | Gee & Hickton | Lychgate Funerals | The Wilson Funeral Home |
|---|---|---|---|---|
| Oct 2025 | 41.8% | 46% | 11.8% | 0.42% |
| Nov 2025 | 50.8% | 33.7% | 14.5% | 1% |
| Dec 2025 | 45.8% | 42.5% | 10.7% | 0.93% |
| Jan 2026 | 50% | 34% | 15.5% | 0.5% |
| Feb 2026 | 46% | 34% | 16.7% | 3.3% |
| Mar 2026 | 48.6% | 34.9% | 15.3% | 1.2% |
| Apr 2026 | 51.3% | 38.1% | 10.2% | 0.42% |
| May 2026 | 51% | 40.6% | 8% | 0.35% |
| Jun 2026 | 63.2% | 27.9% | 8.7% | 0.31% |
| Jul 2026 | 53.9% | 40.7% | 5.1% | 0.3% |
| Aug 2026 | 66.6% | 28.2% | 4.9% | 0.33% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.6% | 2K | +13.4% | +12.6 points | |
| 2, held 2nd | 28.2% | 860 | -36.3% | -12.5 points | |
| 3, held 3rd | 4.9% | 150 | -11.8% | -0.2 points | |
| 4, held 4th | 0.33% | 10 | 0% | 0 points |
66.6%
held 1st · 2K estimated branded searches · +13.4% vs prior month · +12.6 points
28.2%
held 2nd · 860 estimated branded searches · -36.3% vs prior month · -12.5 points
4.9%
held 3rd · 150 estimated branded searches · -11.8% vs prior month · -0.2 points
0.33%
held 4th · 10 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between leading brands
Which brand is most popular in search among wellington funeral directors in New Zealand?
4 brands
In August 2026, Harbour City Funeral Home was the most searched among wellington funeral directors in New Zealand, with an estimated 2K branded searches and 66.6% estimated Share of Search within this set. Gee & Hickton is in 2nd place, 38.4 percentage points behind at 28.2% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
 Harbour City Funeral Home | 41.8% → 66.6% | 66.6%Aug 2026 | 41.8%Oct 2025 | 2nd → 1st |
 Gee & Hickton | 46% → 28.2% | 46%Oct 2025 | 27.9%Jun 2026 | 1st → 2nd |
 Lychgate Funerals | 11.8% → 4.9% | 16.7%Feb 2026 | 4.9%Aug 2026 | 3rd |
| The Wilson Funeral Home | 0.42% → 0.33% | 3.3%Feb 2026 | 0.3%Jul 2026 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Harbour City Funeral Home’s estimated Share of Search among wellington funeral directors in New Zealand increased from 41.8% to 66.6%.
- Across the 11 months ending August 2026, Gee & Hickton’s estimated Share of Search among wellington funeral directors in New Zealand decreased from 46% to 28.2%.
- Across the 11 months ending August 2026, Lychgate Funerals’ estimated Share of Search among wellington funeral directors in New Zealand decreased from 11.8% to 4.9%.
- Across the 11 months ending August 2026, Gee & Hickton’s estimated Share of Search among wellington funeral directors in New Zealand peaked at 46% in October 2025 and was lowest at 27.9% in June 2026.
- Across the 11 months ending August 2026, Lychgate Funerals’ estimated Share of Search among wellington funeral directors in New Zealand peaked at 16.7% in February 2026 and was lowest at 4.9% in August 2026.
- Across the 11 months ending August 2026, The Wilson Funeral Home’s estimated Share of Search among wellington funeral directors in New Zealand peaked at 3.3% in February 2026 and was lowest at 0.3% in July 2026.
- Across the 11 months ending August 2026, Harbour City Funeral Home rose from 2nd to 1st among wellington funeral directors in New Zealand.
- Across the 11 months ending August 2026, Gee & Hickton fell from 1st to 2nd among wellington funeral directors in New Zealand.
- Across the 11 months ending August 2026, The Wilson Funeral Home held steady: its estimated Share of Search among wellington funeral directors in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand wellington funeral directors in August 2026?
3 changes
In August 2026, Harbour City Funeral Home gained estimated Share of Search among wellington funeral directors in New Zealand, from 53.9% to 66.6%.
In August 2026, Gee & Hickton lost estimated Share of Search among wellington funeral directors in New Zealand, from 40.7% to 28.2%.
Estimated monthly branded searches for Lychgate Funerals in New Zealand fell 46.4% over 11 measured months, from 280 to 150 in August 2026.
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