Brandwave

How popular isWellington City Funerals?

In September 2026, people searched for Wellington City Funerals by name about 260 times in New Zealand. These searches made up 7.7% of all New Zealand Wellington funeral director searches, placing Wellington City Funerals fourth out of six directors. When we asked both ChatGPT and Google AI Overviews about Wellington funeral directors, Wellington City Funerals appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

Wellington City Funerals is the fourth most searched of 6 competitors and the most recommended in AI answers.

  1. Harbour City Funeral HomeShare of searches 58.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
  2. Gee & HicktonShare of searches 14.4%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  3. The Wilson Funeral HomeShare of searches 9.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  4. Wellington City FuneralsShare of searches 7.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  5. Lychgate FuneralsShare of searches 6.8%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd

+1 more

Follow Wellington City Funerals and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top Wellington funeral directors in ChatGPT and Google AI Overviews

In three ChatGPT questions, Wellington City Funerals appeared in all three answers. Wellington City Funerals is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wellington City Funerals1st
  2. The Wilson Funeral Home2nd
  3. Lychgate Funerals3rd
  4. Harbour City Funeral Home4th
  5. Guardian Funeral Home5th
  6. Gee & Hickton–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Wellington funeral directors

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Wellington funeral directors compete with Wellington City Funerals?

Wellington City Funerals against Wellington funeral directors in New Zealand, by month

Share of searches by month for Harbour City Funeral Home, Gee & Hickton, The Wilson Funeral Home, Wellington City Funerals, Lychgate Funerals, Guardian Funeral Home. The figures are in the table below the chart.

View monthly share of searches table
MonthHarbour City Funeral HomeGee & HicktonThe Wilson Funeral HomeWellington City FuneralsLychgate FuneralsGuardian Funeral Home
Oct 202542.9%23.2%12.5%0%18.8%2.7%
Nov 202544.9%15.9%13.1%0%24.3%1.9%
Dec 202545.3%19.8%10.4%0%19.8%4.7%
Jan 202634%12.1%7.8%22.7%21.3%2.1%
Feb 202631.8%11.3%13.9%17.2%23.2%2.6%
Mar 202640.1%14.3%14.3%6.1%22.4%2.7%
Apr 202645.7%20.2%5.4%8.5%17.8%2.3%
May 202648%17.3%4.7%14%14%2%
Jun 202655.2%14.4%5%7.7%13.8%3.9%
Jul 202654.7%19.9%10.6%3.1%9.9%1.9%
Aug 202653.5%11.2%17.1%9.1%7.5%1.6%
Sep 202658.6%14.4%9.5%7.7%6.8%3.2%

  1. 1.Harbour City Funeral Home

    58.6%

    Held 1st. 1.3K estimated branded searches, +30% vs prior month. Share +5.1 points.

  2. 2.Gee & Hickton

    14.4%

    Moved from 3rd to 2nd. 320 estimated branded searches, +52.4% vs prior month. Share +3.2 points.

  3. 3.The Wilson Funeral Home

    9.5%

    Moved from 2nd to 3rd. 210 estimated branded searches, -34.4% vs prior month. Share -7.7 points.

  4. 4.Wellington City Funerals

    7.7%

    Held 4th. 170 estimated branded searches, 0% vs prior month. Share -1.4 points.

  5. 5.Lychgate Funerals

    6.8%

    Held 5th. 150 estimated branded searches, +7.1% vs prior month. Share -0.7 points.

  6. 6.Guardian Funeral Home

    3.2%

    Held 6th. 70 estimated branded searches, +133.3% vs prior month. Share +1.5 points.

Compare popularity between Wellington City Funerals and its closest rivals

Every comparison with Wellington City Funerals

4 comparisons

How has branded search demand for Wellington City Funerals changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wellington City Funerals in New Zealand held steady, from 0 to 260.
  • Across the 12 months ending September 2026, Wellington City Funerals’ share of searches among Wellington funeral directors in New Zealand increased from 0% to 7.7%.
  • Across the 12 months ending September 2026, Wellington City Funerals’ share of searches among Wellington funeral directors in New Zealand peaked at 22.7% in January 2026 and was lowest at 0% in October 2025.
  • Across the 12 months ending September 2026, Wellington City Funerals rose from 6th to 4th among Wellington funeral directors in New Zealand.

How did search popularity change for New Zealand Wellington funeral directors in September 2026?

6 changes

  1. In September 2026, Gee & Hickton overtook The Wilson Funeral Home to rank 2nd among Wellington funeral directors in New Zealand, with 14.4% of the searches.

  2. In September 2026, Harbour City Funeral Home gained share of searches among Wellington funeral directors in New Zealand, from 53.5% to 58.6%.

  3. In September 2026, Guardian Funeral Home gained share of searches among Wellington funeral directors in New Zealand, from 1.6% to 3.2%.

  4. In September 2026, The Wilson Funeral Home lost share of searches among Wellington funeral directors in New Zealand, from 17.1% to 9.5%.

  5. In September 2026, Wellington City Funerals lost share of searches among Wellington funeral directors in New Zealand, from 9.1% to 7.7%.

  6. In September 2026, Lychgate Funerals lost share of searches among Wellington funeral directors in New Zealand, from 7.5% to 6.8%.

How are Wellington City Funerals’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Wellington City Funerals’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wellington city funerals

Do you work for Wellington City Funerals? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Wellington City Funerals your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free