Brandwave

The Wilson Funeral Home vs Wellington City Funerals:Which is more popular?

In September 2026, The Wilson Funeral Home had more branded searches than Wellington City Funerals among Wellington funeral directors in New Zealand. The Wilson Funeral Home had about 210 branded searches, while Wellington City Funerals had 170. The Wilson Funeral Home made up 9.5% of all Wellington funeral director searches we track, and Wellington City Funerals accounted for 7.7%. When we asked ChatGPT and Google AI Overviews about Wellington funeral directors, both The Wilson Funeral Home and Wellington City Funerals appeared in all three answers. Wellington City Funerals was mentioned before The Wilson Funeral Home in every answer.

Among Wellington funeral directors in New Zealand in September 2026

Who do people search for more?

The Wilson Funeral Home, about 24% more searches than Wellington City Funerals

The Wilson Funeral Home 210 searchesWellington City Funerals 170 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

The Wilson Funeral Home in 3 of 3Wellington City Funerals in 3 of 3

Who does AI recommend more?

Wellington City Funerals, named ahead of The Wilson Funeral Home in every answer

Wellington City Funerals first in 3The Wilson Funeral Home never first

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Top Wellington funeral directors in ChatGPT and Google AI Overviews

In three ChatGPT questions, both The Wilson Funeral Home and Wellington City Funerals showed up in all three answers. Wellington City Funerals was listed before The Wilson Funeral Home in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wellington City Funerals1st
  2. The Wilson Funeral Home2nd
  3. Lychgate Funerals3rd
  4. Harbour City Funeral Home4th
  5. Guardian Funeral Home5th
  6. Gee & Hickton–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Wellington funeral directors

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is The Wilson Funeral Home or Wellington City Funerals more popular in search?

This chart shows how often people search Google for The Wilson Funeral Home and Wellington City Funerals by name. Each line represents a brand's share of searches for all six Wellington funeral directors we track, month by month, from searches in New Zealand.

The Wilson Funeral Home and Wellington City Funerals among Wellington funeral directors in New Zealand, by month

Share of searches by month for The Wilson Funeral Home, Wellington City Funerals. The figures are in the table below the chart.

View monthly share of searches table
MonthHarbour City Funeral HomeGee & HicktonThe Wilson Funeral HomeWellington City FuneralsLychgate FuneralsGuardian Funeral Home
Oct 202542.9%23.2%12.5%0%18.8%2.7%
Nov 202544.9%15.9%13.1%0%24.3%1.9%
Dec 202545.3%19.8%10.4%0%19.8%4.7%
Jan 202634%12.1%7.8%22.7%21.3%2.1%
Feb 202631.8%11.3%13.9%17.2%23.2%2.6%
Mar 202640.1%14.3%14.3%6.1%22.4%2.7%
Apr 202645.7%20.2%5.4%8.5%17.8%2.3%
May 202648%17.3%4.7%14%14%2%
Jun 202655.2%14.4%5%7.7%13.8%3.9%
Jul 202654.7%19.9%10.6%3.1%9.9%1.9%
Aug 202653.5%11.2%17.1%9.1%7.5%1.6%
Sep 202658.6%14.4%9.5%7.7%6.8%3.2%

How has the The Wilson Funeral Home and Wellington City Funerals comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Wellington funeral directors in September 2026?

3 changes

  1. In September 2026, Gee & Hickton overtook The Wilson Funeral Home to rank 2nd among Wellington funeral directors in New Zealand, with 14.4% of the searches.

  2. In September 2026, The Wilson Funeral Home lost share of searches among Wellington funeral directors in New Zealand, from 17.1% to 9.5%.

  3. In September 2026, Wellington City Funerals lost share of searches among Wellington funeral directors in New Zealand, from 9.1% to 7.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using The Wilson Funeral Home’s and Wellington City Funerals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

The Wilson Funeral Home

1 branded search term

  • the wilson funeral home

Wellington City Funerals

1 branded search term

  • wellington city funerals

How the Brand Demand Index is measured

Other head-to-heads among Wellington funeral directors

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