How popular isThe Wilson Funeral Home in search?
In August 2026, there were an estimated 70 branded searches for The Wilson Funeral Home in New Zealand which is up 133.3% over the last 11 months. The Wilson Funeral Home holds 0.69% estimated Share of Search among New Zealand wellington funeral directors and is ranked 4th of 4 competitors for search popularity.
Harbour City Funeral Home49.3%
Gee & Hickton46.5%
Lychgate Funerals3.5%- The Wilson Funeral Home0.69%
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Which wellington funeral directors compete with The Wilson Funeral Home?
Share of Search by month for Harbour City Funeral Home, Gee & Hickton, Lychgate Funerals, The Wilson Funeral Home. The figures are in the table below the chart.
View monthly share of search table
| Month | Harbour City Funeral Home | Gee & Hickton | Lychgate Funerals | The Wilson Funeral Home |
|---|---|---|---|---|
| Oct 2025 | 33.3% | 59.2% | 7.2% | 0.36% |
| Nov 2025 | 33.8% | 56.3% | 9.1% | 0.8% |
| Dec 2025 | 32.4% | 59.6% | 7.3% | 0.61% |
| Jan 2026 | 39.6% | 50.7% | 9% | 0.72% |
| Feb 2026 | 34.5% | 47.8% | 12.7% | 5% |
| Mar 2026 | 35.3% | 52.3% | 11.5% | 0.92% |
| Apr 2026 | 36.7% | 56.6% | 6.2% | 0.56% |
| May 2026 | 34.5% | 59.9% | 5.1% | 0.52% |
| Jun 2026 | 44.5% | 49.2% | 6% | 0.33% |
| Jul 2026 | 40.3% | 56.3% | 3.1% | 0.3% |
| Aug 2026 | 49.3% | 46.5% | 3.5% | 0.69% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 49.3% | 5K | +24.2% | +9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 46.5% | 4.7K | -16.3% | -9.8 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 3.5% | 360 | +16.1% | +0.4 points | |
| 4, held 4th | 0.69% | 70 | +133.3% | +0.4 points |
49.3%
moved from 2nd to 1st · 5K estimated branded searches · +24.2% vs prior month · +9 points
46.5%
moved from 1st to 2nd · 4.7K estimated branded searches · -16.3% vs prior month · -9.8 points
3.5%
held 3rd · 360 estimated branded searches · +16.1% vs prior month · +0.4 points
0.69%
held 4th · 70 estimated branded searches · +133.3% vs prior month · +0.4 points
Compare search popularity between The Wilson Funeral Home and its closest rivals
How has branded search demand for The Wilson Funeral Home changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for The Wilson Funeral Home in New Zealand rose from 30 to 70.
- Across the 11 months ending August 2026, The Wilson Funeral Home’s estimated Share of Search among wellington funeral directors in New Zealand peaked at 5% in February 2026 and was lowest at 0.3% in July 2026.
How did search popularity change for New Zealand wellington funeral directors in August 2026?
4 changes
In August 2026, Harbour City Funeral Home overtook Gee & Hickton to take the highest estimated Share of Search among wellington funeral directors in New Zealand, at 49.3%.
In August 2026, Gee & Hickton lost estimated Share of Search among wellington funeral directors in New Zealand, from 56.3% to 46.5%.
Estimated monthly branded searches for The Wilson Funeral Home in New Zealand rose 133.3% over 11 measured months, from 30 to 70 in August 2026.
Estimated monthly branded searches for Lychgate Funerals in New Zealand fell 40% over 11 measured months, from 600 to 360 in August 2026.
How is The Wilson Funeral Home measured?
Brandwave collects information about searches that people make online using The Wilson Funeral Home’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- wilson funeral home wellington
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