Lychgate Funerals vs The Wilson Funeral Home:Which is more popular by branded search in New Zealand?

Name: Lychgate Funerals vs The Wilson Funeral Home: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Lychgate Funerals had more branded searches than The Wilson Funeral Home among wellington funeral directors in New Zealand. Lychgate Funerals was estimated to have 360 branded searches compared to The Wilson Funeral Home’s 70, and held a 3.5% Share of Search versus The Wilson Funeral Home’s 0.69%.

Share of Search among wellington funeral directors in New Zealand in August 2026Which is more popular in search, Lychgate Funerals or The Wilson Funeral Home?

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Which is more popular in search, Lychgate Funerals or The Wilson Funeral Home?

Compare funeral directors families can choose between in Wellington, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Lychgate Funerals and The Wilson Funeral Home among wellington funeral directors in New Zealand, by month

Month	Harbour City Funeral Home	Gee & Hickton	Lychgate Funerals	The Wilson Funeral Home
Oct 2025	33.3%	59.2%	7.2%	0.36%
Nov 2025	33.8%	56.3%	9.1%	0.8%
Dec 2025	32.4%	59.6%	7.3%	0.61%
Jan 2026	39.6%	50.7%	9%	0.72%
Feb 2026	34.5%	47.8%	12.7%	5%
Mar 2026	35.3%	52.3%	11.5%	0.92%
Apr 2026	36.7%	56.6%	6.2%	0.56%
May 2026	34.5%	59.9%	5.1%	0.52%
Jun 2026	44.5%	49.2%	6%	0.33%
Jul 2026	40.3%	56.3%	3.1%	0.3%
Aug 2026	49.3%	46.5%	3.5%	0.69%
Sep 2026	—	—	—	—

How has the Lychgate Funerals and The Wilson Funeral Home comparison changed over the last 12 months?

3 findings

Lychgate Funerals was ahead of The Wilson Funeral Home in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Lychgate Funerals’ estimated Share of Search among wellington funeral directors in New Zealand moved from 7.2% to 3.5%, and its estimated monthly branded searches moved from 600 to 360.
Across the 11 months ending August 2026, The Wilson Funeral Home’s estimated Share of Search among wellington funeral directors in New Zealand moved from 0.36% to 0.69%, and its estimated monthly branded searches moved from 30 to 70.

How did search popularity change for New Zealand wellington funeral directors in August 2026?

2 changes

Estimated monthly branded searches for The Wilson Funeral Home in New Zealand rose 133.3% over 11 measured months, from 30 to 70 in August 2026.
Estimated monthly branded searches for Lychgate Funerals in New Zealand fell 40% over 11 measured months, from 600 to 360 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Lychgate Funerals’ and The Wilson Funeral Home’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.