How popular isLychgate Funerals?
In September 2026, people searched for Lychgate Funerals by name about 350 times in New Zealand, a 23.9% decrease from the previous year. These searches made up 6.8% of all New Zealand Wellington funeral director searches, placing Lychgate Funerals fifth out of six directors. When we asked both ChatGPT and Google AI Overviews about Wellington funeral directors, Lychgate Funerals appeared in two of the three answers and was the third most recommended of the six.
Lychgate Funerals is the fifth most searched of 6 competitors and the third most recommended in AI answers.
Harbour City Funeral HomeShare of searches 58.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
Gee & HicktonShare of searches 14.4%Mentioned in 0 of 3 AI answersPlace in AI recommendations –- The Wilson Funeral HomeShare of searches 9.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
- Wellington City FuneralsShare of searches 7.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Lychgate FuneralsShare of searches 6.8%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
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Top Wellington funeral directors in ChatGPT and Google AI Overviews
In three ChatGPT questions, Lychgate Funerals was mentioned in two out of three: in two of the three ChatGPT answers. Lychgate Funerals is the third most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Harbour City Funeral Home3 of 3Named in 3 of 3 ChatGPT answers
- The Wilson Funeral Home3 of 3Named in 3 of 3 ChatGPT answers
- Wellington City Funerals3 of 3Named in 3 of 3 ChatGPT answers
- Lychgate Funerals2 of 3Named in 2 of 3 ChatGPT answers
- Guardian Funeral Home2 of 3Named in 2 of 3 ChatGPT answers
- Gee & Hickton0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Wellington funeral directors
3 answers
Asked ChatGPT
“Which funeral director should I hire in Wellington, New Zealand?”
Asked ChatGPT
“What are the best funeral directors in Wellington, New Zealand?”
Asked ChatGPT
“What's the best funeral director in Wellington, New Zealand for a loved one?”
Searched Google, AI Overview
“wellington funeral directors”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“funeral home wellington”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which Wellington funeral directors compete with Lychgate Funerals?
Share of searches by month for Harbour City Funeral Home, Gee & Hickton, The Wilson Funeral Home, Wellington City Funerals, Lychgate Funerals, Guardian Funeral Home. The figures are in the table below the chart.
View monthly share of searches table
| Month | Harbour City Funeral Home | Gee & Hickton | The Wilson Funeral Home | Wellington City Funerals | Lychgate Funerals | Guardian Funeral Home |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.9% | 23.2% | 12.5% | 0% | 18.8% | 2.7% |
| Nov 2025 | 44.9% | 15.9% | 13.1% | 0% | 24.3% | 1.9% |
| Dec 2025 | 45.3% | 19.8% | 10.4% | 0% | 19.8% | 4.7% |
| Jan 2026 | 34% | 12.1% | 7.8% | 22.7% | 21.3% | 2.1% |
| Feb 2026 | 31.8% | 11.3% | 13.9% | 17.2% | 23.2% | 2.6% |
| Mar 2026 | 40.1% | 14.3% | 14.3% | 6.1% | 22.4% | 2.7% |
| Apr 2026 | 45.7% | 20.2% | 5.4% | 8.5% | 17.8% | 2.3% |
| May 2026 | 48% | 17.3% | 4.7% | 14% | 14% | 2% |
| Jun 2026 | 55.2% | 14.4% | 5% | 7.7% | 13.8% | 3.9% |
| Jul 2026 | 54.7% | 19.9% | 10.6% | 3.1% | 9.9% | 1.9% |
| Aug 2026 | 53.5% | 11.2% | 17.1% | 9.1% | 7.5% | 1.6% |
| Sep 2026 | 58.6% | 14.4% | 9.5% | 7.7% | 6.8% | 3.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.6% | 1.3K | +30% | +5.1 points | |
| 2, moved from 3rd to 2nd | 14.4% | 320 | +52.4% | +3.2 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 9.5% | 210 | -34.4% | -7.7 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 7.7% | 170 | 0% | -1.4 points | |
| 5, held 5th | 6.8% | 150 | +7.1% | -0.7 points | |
| 6, held 6th | 3.2% | 70 | +133.3% | +1.5 points |
58.6%
Held 1st. 1.3K estimated branded searches, +30% vs prior month. Share +5.1 points.
14.4%
Moved from 3rd to 2nd. 320 estimated branded searches, +52.4% vs prior month. Share +3.2 points.
9.5%
Moved from 2nd to 3rd. 210 estimated branded searches, -34.4% vs prior month. Share -7.7 points.
7.7%
Held 4th. 170 estimated branded searches, 0% vs prior month. Share -1.4 points.
6.8%
Held 5th. 150 estimated branded searches, +7.1% vs prior month. Share -0.7 points.
3.2%
Held 6th. 70 estimated branded searches, +133.3% vs prior month. Share +1.5 points.
Compare popularity between Lychgate Funerals and its closest rivals
- Lychgate Funerals vs Harbour City Funeral Home: compare popularity
- Lychgate Funerals vs Gee & Hickton: compare popularity
- Lychgate Funerals vs The Wilson Funeral Home: compare popularity
- Lychgate Funerals vs Wellington City Funerals: compare popularity
- Lychgate Funerals vs Guardian Funeral Home: compare popularity
- Compare Lychgate Funerals with any brand
Every comparison with Lychgate Funerals
4 comparisons
How has branded search demand for Lychgate Funerals changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Lychgate Funerals in New Zealand fell from 460 to 350.
- Across the 12 months ending September 2026, Lychgate Funerals’ share of searches among Wellington funeral directors in New Zealand decreased from 18.8% to 6.8%.
- Across the 12 months ending September 2026, Lychgate Funerals’ share of searches among Wellington funeral directors in New Zealand peaked at 24.3% in November 2025 and was lowest at 6.8% in September 2026.
- Across the 12 months ending September 2026, Lychgate Funerals fell from 3rd to 5th among Wellington funeral directors in New Zealand.
How did search popularity change for New Zealand Wellington funeral directors in September 2026?
6 changes
In September 2026, Gee & Hickton overtook The Wilson Funeral Home to rank 2nd among Wellington funeral directors in New Zealand, with 14.4% of the searches.
In September 2026, Harbour City Funeral Home gained share of searches among Wellington funeral directors in New Zealand, from 53.5% to 58.6%.
In September 2026, Guardian Funeral Home gained share of searches among Wellington funeral directors in New Zealand, from 1.6% to 3.2%.
In September 2026, The Wilson Funeral Home lost share of searches among Wellington funeral directors in New Zealand, from 17.1% to 9.5%.
In September 2026, Wellington City Funerals lost share of searches among Wellington funeral directors in New Zealand, from 9.1% to 7.7%.
In September 2026, Lychgate Funerals lost share of searches among Wellington funeral directors in New Zealand, from 7.5% to 6.8%.
How are Lychgate Funerals’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Lychgate Funerals’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- lychgate
- lychgate funerals
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