How popular isThe Wilson Funeral Home?
In September 2026, people searched for The Wilson Funeral Home by name about 260 times in New Zealand, a 52.9% increase from the previous year. These searches made up 9.5% of all New Zealand Wellington funeral director searches, placing The Wilson Funeral Home third out of six directors. When we asked both ChatGPT and Google AI Overviews about Wellington funeral directors, The Wilson Funeral Home appeared in all answers and was the second most recommended of the six.
The Wilson Funeral Home is the third most searched of 6 competitors and the second most recommended in AI answers.
Harbour City Funeral HomeShare of searches 58.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
Gee & HicktonShare of searches 14.4%Mentioned in 0 of 3 AI answersPlace in AI recommendations –- The Wilson Funeral HomeShare of searches 9.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
- Wellington City FuneralsShare of searches 7.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Lychgate FuneralsShare of searches 6.8%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
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Top Wellington funeral directors in ChatGPT and Google AI Overviews
In three ChatGPT questions, The Wilson Funeral Home appeared in all three answers. The Wilson Funeral Home is the second most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Harbour City Funeral Home3 of 3Named in 3 of 3 ChatGPT answers
- The Wilson Funeral Home3 of 3Named in 3 of 3 ChatGPT answers
- Wellington City Funerals3 of 3Named in 3 of 3 ChatGPT answers
- Lychgate Funerals2 of 3Named in 2 of 3 ChatGPT answers
- Guardian Funeral Home2 of 3Named in 2 of 3 ChatGPT answers
- Gee & Hickton0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Wellington funeral directors
3 answers
Asked ChatGPT
“Which funeral director should I hire in Wellington, New Zealand?”
Asked ChatGPT
“What are the best funeral directors in Wellington, New Zealand?”
Asked ChatGPT
“What's the best funeral director in Wellington, New Zealand for a loved one?”
Searched Google, AI Overview
“wellington funeral directors”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“funeral home wellington”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which Wellington funeral directors compete with The Wilson Funeral Home?
Share of searches by month for Harbour City Funeral Home, Gee & Hickton, The Wilson Funeral Home, Wellington City Funerals, Lychgate Funerals, Guardian Funeral Home. The figures are in the table below the chart.
View monthly share of searches table
| Month | Harbour City Funeral Home | Gee & Hickton | The Wilson Funeral Home | Wellington City Funerals | Lychgate Funerals | Guardian Funeral Home |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.9% | 23.2% | 12.5% | 0% | 18.8% | 2.7% |
| Nov 2025 | 44.9% | 15.9% | 13.1% | 0% | 24.3% | 1.9% |
| Dec 2025 | 45.3% | 19.8% | 10.4% | 0% | 19.8% | 4.7% |
| Jan 2026 | 34% | 12.1% | 7.8% | 22.7% | 21.3% | 2.1% |
| Feb 2026 | 31.8% | 11.3% | 13.9% | 17.2% | 23.2% | 2.6% |
| Mar 2026 | 40.1% | 14.3% | 14.3% | 6.1% | 22.4% | 2.7% |
| Apr 2026 | 45.7% | 20.2% | 5.4% | 8.5% | 17.8% | 2.3% |
| May 2026 | 48% | 17.3% | 4.7% | 14% | 14% | 2% |
| Jun 2026 | 55.2% | 14.4% | 5% | 7.7% | 13.8% | 3.9% |
| Jul 2026 | 54.7% | 19.9% | 10.6% | 3.1% | 9.9% | 1.9% |
| Aug 2026 | 53.5% | 11.2% | 17.1% | 9.1% | 7.5% | 1.6% |
| Sep 2026 | 58.6% | 14.4% | 9.5% | 7.7% | 6.8% | 3.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.6% | 1.3K | +30% | +5.1 points | |
| 2, moved from 3rd to 2nd | 14.4% | 320 | +52.4% | +3.2 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 9.5% | 210 | -34.4% | -7.7 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 7.7% | 170 | 0% | -1.4 points | |
| 5, held 5th | 6.8% | 150 | +7.1% | -0.7 points | |
| 6, held 6th | 3.2% | 70 | +133.3% | +1.5 points |
58.6%
Held 1st. 1.3K estimated branded searches, +30% vs prior month. Share +5.1 points.
14.4%
Moved from 3rd to 2nd. 320 estimated branded searches, +52.4% vs prior month. Share +3.2 points.
9.5%
Moved from 2nd to 3rd. 210 estimated branded searches, -34.4% vs prior month. Share -7.7 points.
7.7%
Held 4th. 170 estimated branded searches, 0% vs prior month. Share -1.4 points.
6.8%
Held 5th. 150 estimated branded searches, +7.1% vs prior month. Share -0.7 points.
3.2%
Held 6th. 70 estimated branded searches, +133.3% vs prior month. Share +1.5 points.
Compare popularity between The Wilson Funeral Home and its closest rivals
- The Wilson Funeral Home vs Harbour City Funeral Home: compare popularity
- The Wilson Funeral Home vs Gee & Hickton: compare popularity
- The Wilson Funeral Home vs Wellington City Funerals: compare popularity
- The Wilson Funeral Home vs Lychgate Funerals: compare popularity
- The Wilson Funeral Home vs Guardian Funeral Home: compare popularity
- Compare The Wilson Funeral Home with any brand
Every comparison with The Wilson Funeral Home
4 comparisons
How has branded search demand for The Wilson Funeral Home changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for The Wilson Funeral Home in New Zealand rose from 170 to 260.
- Across the 12 months ending September 2026, The Wilson Funeral Home’s share of searches among Wellington funeral directors in New Zealand decreased from 12.5% to 9.5%.
- Across the 12 months ending September 2026, The Wilson Funeral Home’s share of searches among Wellington funeral directors in New Zealand peaked at 17.1% in August 2026 and was lowest at 4.7% in May 2026.
- Across the 12 months ending September 2026, The Wilson Funeral Home rose from 4th to 3rd among Wellington funeral directors in New Zealand.
How did search popularity change for New Zealand Wellington funeral directors in September 2026?
6 changes
In September 2026, Gee & Hickton overtook The Wilson Funeral Home to rank 2nd among Wellington funeral directors in New Zealand, with 14.4% of the searches.
In September 2026, Harbour City Funeral Home gained share of searches among Wellington funeral directors in New Zealand, from 53.5% to 58.6%.
In September 2026, Guardian Funeral Home gained share of searches among Wellington funeral directors in New Zealand, from 1.6% to 3.2%.
In September 2026, The Wilson Funeral Home lost share of searches among Wellington funeral directors in New Zealand, from 17.1% to 9.5%.
In September 2026, Wellington City Funerals lost share of searches among Wellington funeral directors in New Zealand, from 9.1% to 7.7%.
In September 2026, Lychgate Funerals lost share of searches among Wellington funeral directors in New Zealand, from 7.5% to 6.8%.
How are The Wilson Funeral Home’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using The Wilson Funeral Home’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- the wilson funeral home
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