Gee & Hickton vs The Wilson Funeral Home:Which is more popular by branded search in New Zealand?
In August 2026, Gee & Hickton had more branded searches than The Wilson Funeral Home among wellington funeral directors in New Zealand. Gee & Hickton was estimated to have 4.7K branded searches compared to The Wilson Funeral Home’s 70, and held a 46.5% Share of Search versus The Wilson Funeral Home’s 0.69%.
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Which is more popular in search, Gee & Hickton or The Wilson Funeral Home?
Compare funeral directors families can choose between in Wellington, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gee & Hickton, The Wilson Funeral Home. The figures are in the table below the chart.
View monthly share of search table
| Month | Harbour City Funeral Home | Gee & Hickton | Lychgate Funerals | The Wilson Funeral Home |
|---|---|---|---|---|
| Oct 2025 | 33.3% | 59.2% | 7.2% | 0.36% |
| Nov 2025 | 33.8% | 56.3% | 9.1% | 0.8% |
| Dec 2025 | 32.4% | 59.6% | 7.3% | 0.61% |
| Jan 2026 | 39.6% | 50.7% | 9% | 0.72% |
| Feb 2026 | 34.5% | 47.8% | 12.7% | 5% |
| Mar 2026 | 35.3% | 52.3% | 11.5% | 0.92% |
| Apr 2026 | 36.7% | 56.6% | 6.2% | 0.56% |
| May 2026 | 34.5% | 59.9% | 5.1% | 0.52% |
| Jun 2026 | 44.5% | 49.2% | 6% | 0.33% |
| Jul 2026 | 40.3% | 56.3% | 3.1% | 0.3% |
| Aug 2026 | 49.3% | 46.5% | 3.5% | 0.69% |
| Sep 2026 | — | — | — | — |
How has the Gee & Hickton and The Wilson Funeral Home comparison changed over the last 12 months?
3 findings
- Gee & Hickton was ahead of The Wilson Funeral Home in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gee & Hickton’s estimated Share of Search among wellington funeral directors in New Zealand moved from 59.2% to 46.5%, and its estimated monthly branded searches moved from 4.9K to 4.7K.
- Across the 11 months ending August 2026, The Wilson Funeral Home’s estimated Share of Search among wellington funeral directors in New Zealand moved from 0.36% to 0.69%, and its estimated monthly branded searches moved from 30 to 70.
How did search popularity change for New Zealand wellington funeral directors in August 2026?
3 changes
In August 2026, Harbour City Funeral Home overtook Gee & Hickton to take the highest estimated Share of Search among wellington funeral directors in New Zealand, at 49.3%.
In August 2026, Gee & Hickton lost estimated Share of Search among wellington funeral directors in New Zealand, from 56.3% to 46.5%.
Estimated monthly branded searches for The Wilson Funeral Home in New Zealand rose 133.3% over 11 measured months, from 30 to 70 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Gee & Hickton’s and The Wilson Funeral Home’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gee & Hickton
11 branded search terms
- gee & hickton
- gee & hickton funeral directors
- gee & hickton funeral directors lower hutt
- gee & hickton funeral directors upper hutt
- gee & hickton lower hutt
- gee and hickton
- gee and hickton funeral
- gee and hickton funeral home
- gee and hickton funeral home lower hutt
- gee hickton
- gee hickton lower hutt
The Wilson Funeral Home
1 branded search term
- wilson funeral home wellington
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