Brandwave

How popular isGee & Hickton in search?

In August 2026, there were an estimated 4.7K branded searches for Gee & Hickton in New Zealand which held steady over the last 11 months. Gee & Hickton holds 46.5% estimated Share of Search among New Zealand wellington funeral directors and is ranked 2nd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Harbour City Funeral Home49.3%
  2. Gee & Hickton46.5%
  3. Lychgate Funerals3.5%
  4. The Wilson Funeral Home0.69%
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Which wellington funeral directors compete with Gee & Hickton?

Gee & Hickton against wellington funeral directors in New Zealand, by month

Share of Search by month for Harbour City Funeral Home, Gee & Hickton, Lychgate Funerals. The figures are in the table below the chart.

View monthly share of search table
MonthHarbour City Funeral HomeGee & HicktonLychgate FuneralsThe Wilson Funeral Home
Oct 202533.3%59.2%7.2%0.36%
Nov 202533.8%56.3%9.1%0.8%
Dec 202532.4%59.6%7.3%0.61%
Jan 202639.6%50.7%9%0.72%
Feb 202634.5%47.8%12.7%5%
Mar 202635.3%52.3%11.5%0.92%
Apr 202636.7%56.6%6.2%0.56%
May 202634.5%59.9%5.1%0.52%
Jun 202644.5%49.2%6%0.33%
Jul 202640.3%56.3%3.1%0.3%
Aug 202649.3%46.5%3.5%0.69%
Sep 2026————

  1. 1.Harbour City Funeral Home

    49.3%

    moved from 2nd to 1st · 5K estimated branded searches · +24.2% vs prior month · +9 points

  2. 2.Gee & Hickton

    46.5%

    moved from 1st to 2nd · 4.7K estimated branded searches · -16.3% vs prior month · -9.8 points

  3. 3.Lychgate Funerals

    3.5%

    held 3rd · 360 estimated branded searches · +16.1% vs prior month · +0.4 points

  4. 4.The Wilson Funeral Home

    0.69%

    held 4th · 70 estimated branded searches · +133.3% vs prior month · +0.4 points

Compare search popularity between Gee & Hickton and its closest rivals

How has branded search demand for Gee & Hickton changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Gee & Hickton in New Zealand held steady, from 4.9K to 4.7K.
  • Across the 11 months ending August 2026, Gee & Hickton’s estimated Share of Search among wellington funeral directors in New Zealand decreased from 59.2% to 46.5%.
  • Across the 11 months ending August 2026, Gee & Hickton’s estimated Share of Search among wellington funeral directors in New Zealand peaked at 59.9% in May 2026 and was lowest at 46.5% in August 2026.
  • Across the 11 months ending August 2026, Gee & Hickton fell from 1st to 2nd among wellington funeral directors in New Zealand.

How did search popularity change for New Zealand wellington funeral directors in August 2026?

  1. In August 2026, Harbour City Funeral Home overtook Gee & Hickton to take the highest estimated Share of Search among wellington funeral directors in New Zealand, at 49.3%.

  2. In August 2026, Gee & Hickton lost estimated Share of Search among wellington funeral directors in New Zealand, from 56.3% to 46.5%.

  3. Estimated monthly branded searches for The Wilson Funeral Home in New Zealand rose 133.3% over 11 measured months, from 30 to 70 in August 2026.

  4. Estimated monthly branded searches for Lychgate Funerals in New Zealand fell 40% over 11 measured months, from 600 to 360 in August 2026.

How is Gee & Hickton measured?

Brandwave collects information about searches that people make online using Gee & Hickton’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

11 branded search terms

  • gee & hickton
  • gee & hickton funeral directors
  • gee & hickton funeral directors lower hutt
  • gee & hickton funeral directors upper hutt
  • gee & hickton lower hutt
  • gee and hickton
  • gee and hickton funeral
  • gee and hickton funeral home
  • gee and hickton funeral home lower hutt
  • gee hickton
  • gee hickton lower hutt

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How the Brand Demand Index is measured

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