Harbour City Funeral Home vs The Wilson Funeral Home:Which is more popular by branded search in New Zealand?
In August 2026, Harbour City Funeral Home had more branded searches than The Wilson Funeral Home among wellington funeral directors in New Zealand. Harbour City Funeral Home was estimated to have 5K branded searches compared to The Wilson Funeral Home’s 70, and held a 49.3% Share of Search versus The Wilson Funeral Home’s 0.69%.
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Which is more popular in search, Harbour City Funeral Home or The Wilson Funeral Home?
Compare funeral directors families can choose between in Wellington, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Harbour City Funeral Home, The Wilson Funeral Home. The figures are in the table below the chart.
View monthly share of search table
| Month | Harbour City Funeral Home | Gee & Hickton | Lychgate Funerals | The Wilson Funeral Home |
|---|---|---|---|---|
| Oct 2025 | 33.3% | 59.2% | 7.2% | 0.36% |
| Nov 2025 | 33.8% | 56.3% | 9.1% | 0.8% |
| Dec 2025 | 32.4% | 59.6% | 7.3% | 0.61% |
| Jan 2026 | 39.6% | 50.7% | 9% | 0.72% |
| Feb 2026 | 34.5% | 47.8% | 12.7% | 5% |
| Mar 2026 | 35.3% | 52.3% | 11.5% | 0.92% |
| Apr 2026 | 36.7% | 56.6% | 6.2% | 0.56% |
| May 2026 | 34.5% | 59.9% | 5.1% | 0.52% |
| Jun 2026 | 44.5% | 49.2% | 6% | 0.33% |
| Jul 2026 | 40.3% | 56.3% | 3.1% | 0.3% |
| Aug 2026 | 49.3% | 46.5% | 3.5% | 0.69% |
| Sep 2026 | — | — | — | — |
How has the Harbour City Funeral Home and The Wilson Funeral Home comparison changed over the last 12 months?
3 findings
- Harbour City Funeral Home was ahead of The Wilson Funeral Home in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Harbour City Funeral Home’s estimated Share of Search among wellington funeral directors in New Zealand moved from 33.3% to 49.3%, and its estimated monthly branded searches moved from 2.8K to 5K.
- Across the 11 months ending August 2026, The Wilson Funeral Home’s estimated Share of Search among wellington funeral directors in New Zealand moved from 0.36% to 0.69%, and its estimated monthly branded searches moved from 30 to 70.
How did search popularity change for New Zealand wellington funeral directors in August 2026?
2 changes
In August 2026, Harbour City Funeral Home overtook Gee & Hickton to take the highest estimated Share of Search among wellington funeral directors in New Zealand, at 49.3%.
Estimated monthly branded searches for The Wilson Funeral Home in New Zealand rose 133.3% over 11 measured months, from 30 to 70 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Harbour City Funeral Home’s and The Wilson Funeral Home’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Harbour City Funeral Home
4 branded search terms
- harbour city funeral home
- harbour city funeral home lower hutt
- harbour city funeral home upper hutt
- harbour city funeral home wellington
The Wilson Funeral Home
1 branded search term
- wilson funeral home wellington
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.