Brandwave

Lychgate Funerals vs Wellington City Funerals:Which is more popular?

In September 2026, Wellington City Funerals had more branded searches than Lychgate Funerals among Wellington funeral directors in New Zealand. Wellington City Funerals had about 170 branded searches, while Lychgate Funerals had 150. Wellington City Funerals made up 7.7% of all Wellington funeral director searches we track, and Lychgate Funerals accounted for 6.8%. When we asked ChatGPT and Google AI Overviews about Wellington funeral directors, Wellington City Funerals appeared in all three answers and Lychgate Funerals in two. Wellington City Funerals was mentioned before Lychgate Funerals in every answer.

Among Wellington funeral directors in New Zealand in September 2026

Who do people search for more?

Wellington City Funerals, about 13% more searches than Lychgate Funerals

Wellington City Funerals 170 searchesLychgate Funerals 150 searches

Who does AI mention more?

Wellington City Funerals, mentioned in every answer we collected

Wellington City Funerals in 3 of 3Lychgate Funerals in 2 of 3

Who does AI recommend more?

Wellington City Funerals, named ahead of Lychgate Funerals in every answer

Wellington City Funerals first in 3Lychgate Funerals never first

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Top Wellington funeral directors in ChatGPT and Google AI Overviews

In three ChatGPT questions, Wellington City Funerals appeared in all three answers. Lychgate Funerals was mentioned in two out of three: in two of the three ChatGPT answers. Wellington City Funerals was listed before Lychgate Funerals in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wellington City Funerals1st
  2. The Wilson Funeral Home2nd
  3. Lychgate Funerals3rd
  4. Harbour City Funeral Home4th
  5. Guardian Funeral Home5th
  6. Gee & Hickton–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Wellington funeral directors

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Lychgate Funerals or Wellington City Funerals more popular in search?

This chart shows how often people search Google for Lychgate Funerals and Wellington City Funerals by name. Each line represents a brand's share of searches for all six Wellington funeral directors we track, month by month, from searches in New Zealand.

Lychgate Funerals and Wellington City Funerals among Wellington funeral directors in New Zealand, by month

Share of searches by month for Wellington City Funerals, Lychgate Funerals. The figures are in the table below the chart.

View monthly share of searches table
MonthHarbour City Funeral HomeGee & HicktonThe Wilson Funeral HomeWellington City FuneralsLychgate FuneralsGuardian Funeral Home
Oct 202542.9%23.2%12.5%0%18.8%2.7%
Nov 202544.9%15.9%13.1%0%24.3%1.9%
Dec 202545.3%19.8%10.4%0%19.8%4.7%
Jan 202634%12.1%7.8%22.7%21.3%2.1%
Feb 202631.8%11.3%13.9%17.2%23.2%2.6%
Mar 202640.1%14.3%14.3%6.1%22.4%2.7%
Apr 202645.7%20.2%5.4%8.5%17.8%2.3%
May 202648%17.3%4.7%14%14%2%
Jun 202655.2%14.4%5%7.7%13.8%3.9%
Jul 202654.7%19.9%10.6%3.1%9.9%1.9%
Aug 202653.5%11.2%17.1%9.1%7.5%1.6%
Sep 202658.6%14.4%9.5%7.7%6.8%3.2%

How has the Lychgate Funerals and Wellington City Funerals comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Wellington funeral directors in September 2026?

2 changes

  1. In September 2026, Wellington City Funerals lost share of searches among Wellington funeral directors in New Zealand, from 9.1% to 7.7%.

  2. In September 2026, Lychgate Funerals lost share of searches among Wellington funeral directors in New Zealand, from 7.5% to 6.8%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Lychgate Funerals’ and Wellington City Funerals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lychgate Funerals

2 branded search terms

  • lychgate
  • lychgate funerals

Wellington City Funerals

1 branded search term

  • wellington city funerals

How the Brand Demand Index is measured

Other head-to-heads among Wellington funeral directors

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