Brandwave

Guardian Funeral Home vs Wellington City Funerals:Which is more popular?

In September 2026, Wellington City Funerals had more branded searches than Guardian Funeral Home among Wellington funeral directors in New Zealand. Wellington City Funerals had about 170 branded searches, while Guardian Funeral Home had 70. Wellington City Funerals made up 7.7% of all Wellington funeral director searches we track, and Guardian Funeral Home accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about Wellington funeral directors, Wellington City Funerals appeared in all three answers and Guardian Funeral Home in two. Wellington City Funerals was mentioned before Guardian Funeral Home in every answer.

Among Wellington funeral directors in New Zealand in September 2026

Who do people search for more?

Wellington City Funerals, about 2 searches for every 1 for Guardian Funeral Home

Wellington City Funerals 170 searchesGuardian Funeral Home 70 searches

Who does AI mention more?

Wellington City Funerals, mentioned in every answer we collected

Wellington City Funerals in 3 of 3Guardian Funeral Home in 2 of 3

Who does AI recommend more?

Wellington City Funerals, named ahead of Guardian Funeral Home in every answer

Wellington City Funerals first in 3Guardian Funeral Home never first

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Top Wellington funeral directors in ChatGPT and Google AI Overviews

In three ChatGPT questions, Wellington City Funerals appeared in all three answers. Guardian Funeral Home was mentioned in two out of three: in two of the three ChatGPT answers. Wellington City Funerals was listed before Guardian Funeral Home in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wellington City Funerals1st
  2. The Wilson Funeral Home2nd
  3. Lychgate Funerals3rd
  4. Harbour City Funeral Home4th
  5. Guardian Funeral Home5th
  6. Gee & Hickton–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Wellington funeral directors

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Guardian Funeral Home or Wellington City Funerals more popular in search?

This chart shows how often people search Google for Guardian Funeral Home and Wellington City Funerals by name. Each line represents a brand's share of searches for all six Wellington funeral directors we track, month by month, from searches in New Zealand.

Guardian Funeral Home and Wellington City Funerals among Wellington funeral directors in New Zealand, by month

Share of searches by month for Wellington City Funerals, Guardian Funeral Home. The figures are in the table below the chart.

View monthly share of searches table
MonthHarbour City Funeral HomeGee & HicktonThe Wilson Funeral HomeWellington City FuneralsLychgate FuneralsGuardian Funeral Home
Oct 202542.9%23.2%12.5%0%18.8%2.7%
Nov 202544.9%15.9%13.1%0%24.3%1.9%
Dec 202545.3%19.8%10.4%0%19.8%4.7%
Jan 202634%12.1%7.8%22.7%21.3%2.1%
Feb 202631.8%11.3%13.9%17.2%23.2%2.6%
Mar 202640.1%14.3%14.3%6.1%22.4%2.7%
Apr 202645.7%20.2%5.4%8.5%17.8%2.3%
May 202648%17.3%4.7%14%14%2%
Jun 202655.2%14.4%5%7.7%13.8%3.9%
Jul 202654.7%19.9%10.6%3.1%9.9%1.9%
Aug 202653.5%11.2%17.1%9.1%7.5%1.6%
Sep 202658.6%14.4%9.5%7.7%6.8%3.2%

How has the Guardian Funeral Home and Wellington City Funerals comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Wellington funeral directors in September 2026?

2 changes

  1. In September 2026, Guardian Funeral Home gained share of searches among Wellington funeral directors in New Zealand, from 1.6% to 3.2%.

  2. In September 2026, Wellington City Funerals lost share of searches among Wellington funeral directors in New Zealand, from 9.1% to 7.7%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Guardian Funeral Home’s and Wellington City Funerals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Guardian Funeral Home

2 branded search terms

  • guardian funeral home
  • guardian funeral home wellington

Wellington City Funerals

1 branded search term

  • wellington city funerals

How the Brand Demand Index is measured

Other head-to-heads among Wellington funeral directors

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