Parkable vs Secure Parking:Which is more popular in New Zealand?
In October 2026, Secure Parking had more branded searches than Parkable among parking operators in New Zealand. Secure Parking had about 1,000 branded searches, while Parkable had 880. Secure Parking made up 3.4% of all parking operator searches we track, and Parkable accounted for 3%. When we asked ChatGPT and Google AI Overviews about parking operators, Parkable appeared in three of the four answers and Secure Parking in two. Secure Parking was mentioned before Parkable in two out of three answers.
Who do people search for more?
Secure Parking, about 14% more searches than Parkable
Who does AI mention more?
Parkable, mentioned in 3 of 4 answers, Secure Parking in 2
Who does AI recommend more?
Secure Parking, named ahead of Parkable in 2 of 3 answers
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Top parking operators in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Parkable was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Secure Parking was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Secure Parking was listed before Parkable in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Wilson Parking1st- Secure Parking2nd
ParkMate3rd- Parkable4th
Care Park5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ParkMate4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Wilson Parking3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Parkable3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Care Park2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Secure Parking2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about parking operators
4 answers
Asked ChatGPT
“Which parking operator should I use in New Zealand?”
Asked ChatGPT
“What are the best parking operators in New Zealand?”
Asked ChatGPT
“What's the best parking operator in New Zealand for car parking?”
Searched Google, AI Overview
“parking app nz”
Searched Google, AI Overview
“parking in city”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Parkable or Secure Parking more popular in search?
This chart shows how often people search Google for Parkable and Secure Parking by name. Each line represents a brand's share of searches for all five parking operators we track, month by month, from searches in New Zealand.
Share of searches by month for Secure Parking, Parkable. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wilson Parking | ParkMate | Care Park | Secure Parking | Parkable |
|---|---|---|---|---|---|
| Nov 2025 | 78.8% | 10.1% | 3.9% | 4.2% | 3.1% |
| Dec 2025 | 84.2% | 7.9% | 3.4% | 2.4% | 2.1% |
| Jan 2026 | 80.2% | 9.1% | 4.7% | 3.6% | 2.4% |
| Feb 2026 | 80.7% | 8.4% | 4.8% | 2.9% | 3.1% |
| Mar 2026 | 78.8% | 9.5% | 5.8% | 2.8% | 3.1% |
| Apr 2026 | 78.4% | 9.9% | 5.7% | 3.1% | 2.9% |
| May 2026 | 74.8% | 11.6% | 6.6% | 3.6% | 3.3% |
| Jun 2026 | 75% | 11.6% | 5.5% | 3.5% | 4.3% |
| Jul 2026 | 74.3% | 11.5% | 5.5% | 4.4% | 4.3% |
| Aug 2026 | 75.2% | 11.6% | 5.7% | 4.1% | 3.3% |
| Sep 2026 | 76% | 11.4% | 5.6% | 3.6% | 3.4% |
| Oct 2026 | 76.1% | 11.9% | 5.6% | 3.4% | 3% |
How has branded search for Parkable and Secure Parking changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending October 2026: Parkable took it in February 2026, Secure Parking took it in April 2026, Parkable took it in June 2026, Secure Parking took it in July 2026.
- Across the 12 months ending October 2026, Parkable’s share of searches among parking operators in New Zealand moved from 3.1% to 3%, and its estimated monthly branded searches moved from 1.3K to 880.
- Across the 12 months ending October 2026, Secure Parking’s share of searches among parking operators in New Zealand moved from 4.2% to 3.4%, and its estimated monthly branded searches moved from 1.8K to 1K.
How did search popularity change for New Zealand parking operators in October 2026?
2 changes
Secure Parking’s share of searches among parking operators in New Zealand has lost ground for 3 months in a row, from 4.4% to 3.4% in October 2026.
Estimated monthly branded searches for Parkable in New Zealand fell 32.3% over 12 measured months, from 1.3K to 880 in October 2026.
How are Parkable’s and Secure Parking’s branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Parkable’s and Secure Parking’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Parkable
1 branded search term
- parkable
Secure Parking
7 branded search terms
- secure parking
- secure parking app
- secure parking chancery
- secure parking federal
- secure parking space
- secureparking
- secureparking app
Other head-to-heads among parking operators
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