Brandwave

How popular isSecure Parking in search?

In August 2026, there were an estimated 1.8K branded searches for Secure Parking in New Zealand which is down 14.1% over the last 11 months. Secure Parking holds 2.4% estimated Share of Search among New Zealand parking operators and is ranked 3rd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Wilson Parking89.9%
  2. ParkMate5.3%
  3. Secure Parking2.4%
  4. Care Park2.3%
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Which parking operators compete with Secure Parking?

Secure Parking against parking operators in New Zealand, by month

Share of Search by month for Wilson Parking, ParkMate, Secure Parking, Care Park. The figures are in the table below the chart.

View monthly share of search table
MonthWilson ParkingParkMateSecure ParkingCare Park
Oct 202589.3%6%2.6%2.1%
Nov 202590.1%5.4%2.7%1.9%
Dec 202591.8%4.5%1.8%1.8%
Jan 202690%5.1%2.6%2.4%
Feb 202690.8%4.6%2.1%2.4%
Mar 202689.6%5.3%2.1%3%
Apr 202689.7%5.2%2.3%2.8%
May 202689.1%5.7%2.3%2.9%
Jun 202689.1%5.9%2.5%2.5%
Jul 202689.1%5.6%2.8%2.4%
Aug 202689.9%5.3%2.4%2.3%
Sep 2026————
  1. held 1st · 64.7K estimated branded searches · +4.5% vs prior month · +0.8 points

  2. 2.ParkMate

    5.3%

    held 2nd · 3.8K estimated branded searches · -2.1% vs prior month · -0.3 points

  3. held 3rd · 1.8K estimated branded searches · -10.2% vs prior month · -0.4 points

  4. 4.Care Park

    2.3%

    held 4th · 1.7K estimated branded searches · 0% vs prior month · -0.1 points

Compare search popularity between Secure Parking and its closest rivals

How has branded search demand for Secure Parking changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Secure Parking in New Zealand fell from 2K to 1.8K.
  • Across the 11 months ending August 2026, Secure Parking’s estimated Share of Search among parking operators in New Zealand held steady, from 2.6% to 2.4%.

How did search popularity change for New Zealand parking operators in August 2026?

  1. In August 2026, Wilson Parking gained estimated Share of Search among parking operators in New Zealand, from 89.1% to 89.9%.

  2. Care Park’s estimated Share of Search among parking operators in New Zealand has lost ground for 3 months in a row, from 2.9% to 2.3% in August 2026.

  3. Estimated monthly branded searches for ParkMate in New Zealand fell 19.7% over 11 measured months, from 4.8K to 3.8K in August 2026.

  4. Estimated monthly branded searches for Secure Parking in New Zealand fell 14.1% over 11 measured months, from 2K to 1.8K in August 2026.

How is Secure Parking measured?

Brandwave collects information about searches that people make online using Secure Parking’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

15 branded search terms

  • secure parking
  • secure parking app
  • secure parking car park
  • secure parking chancery
  • secure parking federal
  • secure parking federal st
  • secure parking near me
  • secure parking nz
  • secure parking online
  • secure parking space
  • secure parking symonds street
  • secureparking
  • secureparking app
  • secureparking co nz
  • secureparking nz

Do you work for Secure Parking? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Secure Parking your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.