Parking operators in New Zealand:Which brands are most popular in search?
In August 2026, Wilson Parking was the most searched among parking operators in New Zealand, with an estimated 64.7K branded searches and 89.9% estimated Share of Search within this set.
Wilson Parking89.9%
ParkMate5.3%Secure Parking2.4%
Care Park2.3%
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Share of SearchLeaderboard
Compare the car park operators and parking apps New Zealand drivers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wilson Parking, ParkMate, Secure Parking, Care Park. The figures are in the table below the chart.
View monthly share of search table
| Month | Wilson Parking | ParkMate | Secure Parking | Care Park |
|---|---|---|---|---|
| Oct 2025 | 89.3% | 6% | 2.6% | 2.1% |
| Nov 2025 | 90.1% | 5.4% | 2.7% | 1.9% |
| Dec 2025 | 91.8% | 4.5% | 1.8% | 1.8% |
| Jan 2026 | 90% | 5.1% | 2.6% | 2.4% |
| Feb 2026 | 90.8% | 4.6% | 2.1% | 2.4% |
| Mar 2026 | 89.6% | 5.3% | 2.1% | 3% |
| Apr 2026 | 89.7% | 5.2% | 2.3% | 2.8% |
| May 2026 | 89.1% | 5.7% | 2.3% | 2.9% |
| Jun 2026 | 89.1% | 5.9% | 2.5% | 2.5% |
| Jul 2026 | 89.1% | 5.6% | 2.8% | 2.4% |
| Aug 2026 | 89.9% | 5.3% | 2.4% | 2.3% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 89.9% | 64.7K | +4.5% | +0.8 points | |
| 2, held 2nd | 5.3% | 3.8K | -2.1% | -0.3 points | |
| 3, held 3rd | 2.4% | 1.8K | -10.2% | -0.4 points | |
| 4, held 4th | 2.3% | 1.7K | 0% | -0.1 points |
89.9%
held 1st · 64.7K estimated branded searches · +4.5% vs prior month · +0.8 points
2.
ParkMate5.3%
held 2nd · 3.8K estimated branded searches · -2.1% vs prior month · -0.3 points
2.4%
held 3rd · 1.8K estimated branded searches · -10.2% vs prior month · -0.4 points
2.3%
held 4th · 1.7K estimated branded searches · 0% vs prior month · -0.1 points
Compare search popularity between leading brands
- Wilson Parking vs ParkMate: compare search popularity
- Wilson Parking vs Care Park: compare search popularity
- ParkMate vs Care Park: compare search popularity
- Secure Parking vs Care Park: compare search popularity
- Compare any of these brands
Which brand is most popular in search among parking operators in New Zealand?
4 brands
In August 2026, Wilson Parking was the most searched among parking operators in New Zealand, with an estimated 64.7K branded searches and 89.9% estimated Share of Search within this set. ParkMate is in 2nd place, 84.6 percentage points behind at 5.3% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Wilson Parking | 89.3% → 89.9% | 91.8%Dec 2025 | 89.1%May 2026 | 1st |
| ParkMate | 6% → 5.3% | 6%Oct 2025 | 4.5%Dec 2025 | 2nd |
| Secure Parking | 2.6% → 2.4% | 2.8%Jul 2026 | 1.8%Dec 2025 | 3rd |
| Care Park | 2.1% → 2.3% | 3%Mar 2026 | 1.8%Dec 2025 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Wilson Parking’s estimated Share of Search among parking operators in New Zealand increased from 89.3% to 89.9%.
- Across the 11 months ending August 2026, ParkMate’s estimated Share of Search among parking operators in New Zealand decreased from 6% to 5.3%.
- Across the 11 months ending August 2026, Wilson Parking’s estimated Share of Search among parking operators in New Zealand peaked at 91.8% in December 2025 and was lowest at 89.1% in May 2026.
- Across the 11 months ending August 2026, ParkMate’s estimated Share of Search among parking operators in New Zealand peaked at 6% in October 2025 and was lowest at 4.5% in December 2025.
- Across the 11 months ending August 2026, Care Park’s estimated Share of Search among parking operators in New Zealand peaked at 3% in March 2026 and was lowest at 1.8% in December 2025.
- Across the 11 months ending August 2026, Secure Parking and Care Park held steady: their estimated Share of Search among parking operators in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand parking operators in August 2026?
4 changes
In August 2026, Wilson Parking gained estimated Share of Search among parking operators in New Zealand, from 89.1% to 89.9%.
Care Park’s estimated Share of Search among parking operators in New Zealand has lost ground for 3 months in a row, from 2.9% to 2.3% in August 2026.
Estimated monthly branded searches for ParkMate in New Zealand fell 19.7% over 11 measured months, from 4.8K to 3.8K in August 2026.
Estimated monthly branded searches for Secure Parking in New Zealand fell 14.1% over 11 measured months, from 2K to 1.8K in August 2026.
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