Brandwave

Care Park vs ParkMate:Which is more popular by branded search in New Zealand?

In August 2026, ParkMate had more branded searches than Care Park among parking operators in New Zealand. ParkMate was estimated to have 3.8K branded searches compared to Care Park’s 1.7K, and held a 5.3% Share of Search versus Care Park’s 2.3%.

Share of Search among parking operators in New Zealand in August 2026Which is more popular in search, Care Park or ParkMate?
Care Park2.3%1.7K searches
vs
ParkMate5.3%3.8K searches

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Which is more popular in search, Care Park or ParkMate?

Compare the car park operators and parking apps New Zealand drivers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Care Park and ParkMate among parking operators in New Zealand, by month

Share of Search by month for ParkMate, Care Park. The figures are in the table below the chart.

View monthly share of search table
MonthWilson ParkingParkMateSecure ParkingCare Park
Oct 202589.3%6%2.6%2.1%
Nov 202590.1%5.4%2.7%1.9%
Dec 202591.8%4.5%1.8%1.8%
Jan 202690%5.1%2.6%2.4%
Feb 202690.8%4.6%2.1%2.4%
Mar 202689.6%5.3%2.1%3%
Apr 202689.7%5.2%2.3%2.8%
May 202689.1%5.7%2.3%2.9%
Jun 202689.1%5.9%2.5%2.5%
Jul 202689.1%5.6%2.8%2.4%
Aug 202689.9%5.3%2.4%2.3%
Sep 2026————

How has the Care Park and ParkMate comparison changed over the last 12 months?

  • ParkMate was ahead of Care Park in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Care Park’s estimated Share of Search among parking operators in New Zealand moved from 2.1% to 2.3%, and its estimated monthly branded searches held steady at 1.7K.
  • Across the 11 months ending August 2026, ParkMate’s estimated Share of Search among parking operators in New Zealand moved from 6% to 5.3%, and its estimated monthly branded searches moved from 4.8K to 3.8K.

How did search popularity change for New Zealand parking operators in August 2026?

  1. Care Park’s estimated Share of Search among parking operators in New Zealand has lost ground for 3 months in a row, from 2.9% to 2.3% in August 2026.

  2. Estimated monthly branded searches for ParkMate in New Zealand fell 19.7% over 11 measured months, from 4.8K to 3.8K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Care Park’s and ParkMate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Care Park

4 branded search terms

  • care park
  • care park app
  • care park parking
  • carepark

ParkMate

7 branded search terms

  • parkmate
  • parkmate app
  • parkmate co nz
  • parkmate near me
  • parkmate nz
  • parkmate parking
  • parkmate wilson

How the Brand Demand Index is measured

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