How popular isCare Park in search?
In August 2026, there were an estimated 1.7K branded searches for Care Park in New Zealand which held steady over the last 11 months. Care Park holds 2.3% estimated Share of Search among New Zealand parking operators and is ranked 4th of 4 competitors for search popularity.
Wilson Parking89.9%
ParkMate5.3%Secure Parking2.4%
Care Park2.3%
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Which parking operators compete with Care Park?
Share of Search by month for Wilson Parking, ParkMate, Secure Parking, Care Park. The figures are in the table below the chart.
View monthly share of search table
| Month | Wilson Parking | ParkMate | Secure Parking | Care Park |
|---|---|---|---|---|
| Oct 2025 | 89.3% | 6% | 2.6% | 2.1% |
| Nov 2025 | 90.1% | 5.4% | 2.7% | 1.9% |
| Dec 2025 | 91.8% | 4.5% | 1.8% | 1.8% |
| Jan 2026 | 90% | 5.1% | 2.6% | 2.4% |
| Feb 2026 | 90.8% | 4.6% | 2.1% | 2.4% |
| Mar 2026 | 89.6% | 5.3% | 2.1% | 3% |
| Apr 2026 | 89.7% | 5.2% | 2.3% | 2.8% |
| May 2026 | 89.1% | 5.7% | 2.3% | 2.9% |
| Jun 2026 | 89.1% | 5.9% | 2.5% | 2.5% |
| Jul 2026 | 89.1% | 5.6% | 2.8% | 2.4% |
| Aug 2026 | 89.9% | 5.3% | 2.4% | 2.3% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 89.9% | 64.7K | +4.5% | +0.8 points | |
| 2, held 2nd | 5.3% | 3.8K | -2.1% | -0.3 points | |
| 3, held 3rd | 2.4% | 1.8K | -10.2% | -0.4 points | |
| 4, held 4th | 2.3% | 1.7K | 0% | -0.1 points |
89.9%
held 1st · 64.7K estimated branded searches · +4.5% vs prior month · +0.8 points
2.
ParkMate5.3%
held 2nd · 3.8K estimated branded searches · -2.1% vs prior month · -0.3 points
2.4%
held 3rd · 1.8K estimated branded searches · -10.2% vs prior month · -0.4 points
2.3%
held 4th · 1.7K estimated branded searches · 0% vs prior month · -0.1 points
Compare search popularity between Care Park and its closest rivals
How has branded search demand for Care Park changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Care Park in New Zealand held steady at 1.7K.
- Across the 11 months ending August 2026, Care Park’s estimated Share of Search among parking operators in New Zealand peaked at 3% in March 2026 and was lowest at 1.8% in December 2025.
How did search popularity change for New Zealand parking operators in August 2026?
4 changes

In August 2026, Wilson Parking gained estimated Share of Search among parking operators in New Zealand, from 89.1% to 89.9%.

Care Park’s estimated Share of Search among parking operators in New Zealand has lost ground for 3 months in a row, from 2.9% to 2.3% in August 2026.

Estimated monthly branded searches for ParkMate in New Zealand fell 19.7% over 11 measured months, from 4.8K to 3.8K in August 2026.
Estimated monthly branded searches for Secure Parking in New Zealand fell 14.1% over 11 measured months, from 2K to 1.8K in August 2026.
How is Care Park measured?
Brandwave collects information about searches that people make online using Care Park’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- care park
- care park app
- care park parking
- carepark
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Is Care Park your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.