Care Park vs Secure Parking:Which is more popular by branded search in New Zealand?
In August 2026, Care Park and Secure Parking were level on Share of Search among parking operators in New Zealand, with an estimated 1.7K versus 1.8K branded searches, at 2.3% and 2.4% estimated Share of Search.
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Which is more popular in search, Care Park or Secure Parking?
Compare the car park operators and parking apps New Zealand drivers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Secure Parking, Care Park. The figures are in the table below the chart.
View monthly share of search table
| Month | Wilson Parking | ParkMate | Secure Parking | Care Park |
|---|---|---|---|---|
| Oct 2025 | 89.3% | 6% | 2.6% | 2.1% |
| Nov 2025 | 90.1% | 5.4% | 2.7% | 1.9% |
| Dec 2025 | 91.8% | 4.5% | 1.8% | 1.8% |
| Jan 2026 | 90% | 5.1% | 2.6% | 2.4% |
| Feb 2026 | 90.8% | 4.6% | 2.1% | 2.4% |
| Mar 2026 | 89.6% | 5.3% | 2.1% | 3% |
| Apr 2026 | 89.7% | 5.2% | 2.3% | 2.8% |
| May 2026 | 89.1% | 5.7% | 2.3% | 2.9% |
| Jun 2026 | 89.1% | 5.9% | 2.5% | 2.5% |
| Jul 2026 | 89.1% | 5.6% | 2.8% | 2.4% |
| Aug 2026 | 89.9% | 5.3% | 2.4% | 2.3% |
| Sep 2026 | — | — | — | — |
How has the Care Park and Secure Parking comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Care Park took it in February 2026, Secure Parking took it in July 2026.
- Across the 11 months ending August 2026, Care Park’s estimated Share of Search among parking operators in New Zealand moved from 2.1% to 2.3%, and its estimated monthly branded searches held steady at 1.7K.
- Across the 11 months ending August 2026, Secure Parking’s estimated Share of Search among parking operators in New Zealand moved from 2.6% to 2.4%, and its estimated monthly branded searches moved from 2K to 1.8K.
How did search popularity change for New Zealand parking operators in August 2026?
2 changes
Care Park’s estimated Share of Search among parking operators in New Zealand has lost ground for 3 months in a row, from 2.9% to 2.3% in August 2026.
Estimated monthly branded searches for Secure Parking in New Zealand fell 14.1% over 11 measured months, from 2K to 1.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Care Park’s and Secure Parking’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Care Park
4 branded search terms
- care park
- care park app
- care park parking
- carepark
Secure Parking
15 branded search terms
- secure parking
- secure parking app
- secure parking car park
- secure parking chancery
- secure parking federal
- secure parking federal st
- secure parking near me
- secure parking nz
- secure parking online
- secure parking space
- secure parking symonds street
- secureparking
- secureparking app
- secureparking co nz
- secureparking nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.