ParkMate vs Secure Parking:Which is more popular by branded search in New Zealand?
In August 2026, ParkMate had more branded searches than Secure Parking among parking operators in New Zealand. ParkMate was estimated to have 3.8K branded searches compared to Secure Parking’s 1.8K, and held a 5.3% Share of Search versus Secure Parking’s 2.4%.
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Which is more popular in search, ParkMate or Secure Parking?
Compare the car park operators and parking apps New Zealand drivers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ParkMate, Secure Parking. The figures are in the table below the chart.
View monthly share of search table
| Month | Wilson Parking | ParkMate | Secure Parking | Care Park |
|---|---|---|---|---|
| Oct 2025 | 89.3% | 6% | 2.6% | 2.1% |
| Nov 2025 | 90.1% | 5.4% | 2.7% | 1.9% |
| Dec 2025 | 91.8% | 4.5% | 1.8% | 1.8% |
| Jan 2026 | 90% | 5.1% | 2.6% | 2.4% |
| Feb 2026 | 90.8% | 4.6% | 2.1% | 2.4% |
| Mar 2026 | 89.6% | 5.3% | 2.1% | 3% |
| Apr 2026 | 89.7% | 5.2% | 2.3% | 2.8% |
| May 2026 | 89.1% | 5.7% | 2.3% | 2.9% |
| Jun 2026 | 89.1% | 5.9% | 2.5% | 2.5% |
| Jul 2026 | 89.1% | 5.6% | 2.8% | 2.4% |
| Aug 2026 | 89.9% | 5.3% | 2.4% | 2.3% |
| Sep 2026 | — | — | — | — |
How has the ParkMate and Secure Parking comparison changed over the last 12 months?
3 findings
- ParkMate was ahead of Secure Parking in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ParkMate’s estimated Share of Search among parking operators in New Zealand moved from 6% to 5.3%, and its estimated monthly branded searches moved from 4.8K to 3.8K.
- Across the 11 months ending August 2026, Secure Parking’s estimated Share of Search among parking operators in New Zealand moved from 2.6% to 2.4%, and its estimated monthly branded searches moved from 2K to 1.8K.
How did search popularity change for New Zealand parking operators in August 2026?
2 changes
Estimated monthly branded searches for ParkMate in New Zealand fell 19.7% over 11 measured months, from 4.8K to 3.8K in August 2026.
Estimated monthly branded searches for Secure Parking in New Zealand fell 14.1% over 11 measured months, from 2K to 1.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using ParkMate’s and Secure Parking’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ParkMate
7 branded search terms
- parkmate
- parkmate app
- parkmate co nz
- parkmate near me
- parkmate nz
- parkmate parking
- parkmate wilson
Secure Parking
15 branded search terms
- secure parking
- secure parking app
- secure parking car park
- secure parking chancery
- secure parking federal
- secure parking federal st
- secure parking near me
- secure parking nz
- secure parking online
- secure parking space
- secure parking symonds street
- secureparking
- secureparking app
- secureparking co nz
- secureparking nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.