Brandwave

Parkable vs Wilson Parking:Which is more popular in New Zealand?

In October 2026, Wilson Parking had more branded searches than Parkable among parking operators in New Zealand. Wilson Parking had about 22,500 branded searches, while Parkable had 880. Wilson Parking made up 76.1% of all parking operator searches we track, and Parkable accounted for 3%. When we asked ChatGPT and Google AI Overviews about parking operators, Parkable and Wilson Parking each appeared in three of the four answers. Wilson Parking was mentioned before Parkable in two out of three answers.

Among parking operators in New Zealand in October 2026

Who do people search for more?

Wilson Parking, about 26 searches for every 1 for Parkable

Wilson Parking 22.5K searchesParkable 880 searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

Parkable in 3 of 4Wilson Parking in 3 of 4

Who does AI recommend more?

Wilson Parking, named ahead of Parkable in 2 of 3 answers

Wilson Parking first in 2Parkable first in 1

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Top parking operators in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Parkable was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Wilson Parking was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Wilson Parking was listed before Parkable in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wilson Parking1st
  2. Secure Parking2nd
  3. ParkMate3rd
  4. Parkable4th
  5. Care Park5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ParkMate4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Wilson Parking3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Parkable3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Care Park2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Secure Parking2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about parking operators

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Parkable or Wilson Parking more popular in search?

This chart shows how often people search Google for Parkable and Wilson Parking by name. Each line represents a brand's share of searches for all five parking operators we track, month by month, from searches in New Zealand.

Parkable and Wilson Parking among parking operators in New Zealand, by month

Share of searches by month for Wilson Parking, Parkable. The figures are in the table below the chart.

View monthly share of searches table
MonthWilson ParkingParkMateCare ParkSecure ParkingParkable
Nov 202578.8%10.1%3.9%4.2%3.1%
Dec 202584.2%7.9%3.4%2.4%2.1%
Jan 202680.2%9.1%4.7%3.6%2.4%
Feb 202680.7%8.4%4.8%2.9%3.1%
Mar 202678.8%9.5%5.8%2.8%3.1%
Apr 202678.4%9.9%5.7%3.1%2.9%
May 202674.8%11.6%6.6%3.6%3.3%
Jun 202675%11.6%5.5%3.5%4.3%
Jul 202674.3%11.5%5.5%4.4%4.3%
Aug 202675.2%11.6%5.7%4.1%3.3%
Sep 202676%11.4%5.6%3.6%3.4%
Oct 202676.1%11.9%5.6%3.4%3%

How has branded search for Parkable and Wilson Parking changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand parking operators in October 2026?

2 changes
  1. Wilson Parking’s share of searches among parking operators in New Zealand has gained ground for 3 months in a row, from 74.3% to 76.1% in October 2026.

  2. Estimated monthly branded searches for Parkable in New Zealand fell 32.3% over 12 measured months, from 1.3K to 880 in October 2026.

How are Parkable’s and Wilson Parking’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Parkable’s and Wilson Parking’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Parkable

1 branded search term

  • parkable

Wilson Parking

3 branded search terms

  • wilson parking
  • wilson parking app
  • wilsonparking

How the Brand Demand Index is measured

Other head-to-heads among parking operators

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