Brandwave

ParkMate vs Wilson Parking:Which is more popular in New Zealand?

In October 2026, Wilson Parking had more branded searches than ParkMate among parking operators in New Zealand. Wilson Parking had about 22,500 branded searches, while ParkMate had 3,500. Wilson Parking made up 76.1% of all parking operator searches we track, and ParkMate accounted for 11.9%. When we asked ChatGPT and Google AI Overviews about parking operators, ParkMate appeared in all four answers and Wilson Parking in three. Wilson Parking was mentioned before ParkMate in two out of three answers.

Among parking operators in New Zealand in October 2026

Who do people search for more?

Wilson Parking, about 6 searches for every 1 for ParkMate

Wilson Parking 22.5K searchesParkMate 3.5K searches

Who does AI mention more?

ParkMate, mentioned in every answer we collected

ParkMate in 4 of 4Wilson Parking in 3 of 4

Who does AI recommend more?

Wilson Parking, named ahead of ParkMate in 2 of 3 answers

Wilson Parking first in 2ParkMate first in 1

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Top parking operators in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, ParkMate appeared in all four answers. Wilson Parking was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Wilson Parking was listed before ParkMate in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wilson Parking1st
  2. Secure Parking2nd
  3. ParkMate3rd
  4. Parkable4th
  5. Care Park5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ParkMate4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Wilson Parking3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Parkable3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Care Park2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Secure Parking2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about parking operators

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is ParkMate or Wilson Parking more popular in search?

This chart shows how often people search Google for ParkMate and Wilson Parking by name. Each line represents a brand's share of searches for all five parking operators we track, month by month, from searches in New Zealand.

ParkMate and Wilson Parking among parking operators in New Zealand, by month

Share of searches by month for Wilson Parking, ParkMate. The figures are in the table below the chart.

View monthly share of searches table
MonthWilson ParkingParkMateCare ParkSecure ParkingParkable
Nov 202578.8%10.1%3.9%4.2%3.1%
Dec 202584.2%7.9%3.4%2.4%2.1%
Jan 202680.2%9.1%4.7%3.6%2.4%
Feb 202680.7%8.4%4.8%2.9%3.1%
Mar 202678.8%9.5%5.8%2.8%3.1%
Apr 202678.4%9.9%5.7%3.1%2.9%
May 202674.8%11.6%6.6%3.6%3.3%
Jun 202675%11.6%5.5%3.5%4.3%
Jul 202674.3%11.5%5.5%4.4%4.3%
Aug 202675.2%11.6%5.7%4.1%3.3%
Sep 202676%11.4%5.6%3.6%3.4%
Oct 202676.1%11.9%5.6%3.4%3%

How has branded search for ParkMate and Wilson Parking changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand parking operators in October 2026?

2 changes
  1. Wilson Parking’s share of searches among parking operators in New Zealand has gained ground for 3 months in a row, from 74.3% to 76.1% in October 2026.

  2. Estimated monthly branded searches for ParkMate in New Zealand fell 18.4% over 12 measured months, from 4.3K to 3.5K in October 2026.

How are ParkMate’s and Wilson Parking’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using ParkMate’s and Wilson Parking’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ParkMate

4 branded search terms

  • parkmate
  • parkmate app
  • parkmate parking
  • parkmate wilson

Wilson Parking

3 branded search terms

  • wilson parking
  • wilson parking app
  • wilsonparking

How the Brand Demand Index is measured

Other head-to-heads among parking operators

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