Secure Parking vs Wilson Parking:Which is more popular in New Zealand?
In October 2026, Wilson Parking had more branded searches than Secure Parking among parking operators in New Zealand. Wilson Parking had about 22,500 branded searches, while Secure Parking had 1,000. Wilson Parking made up 76.1% of all parking operator searches we track, and Secure Parking accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about parking operators, Wilson Parking appeared in three of the four answers and Secure Parking in two. Wilson Parking was mentioned before Secure Parking in every answer that named either.
Who do people search for more?
Wilson Parking, about 22 searches for every 1 for Secure Parking
Who does AI mention more?
Wilson Parking, mentioned in 3 of 4 answers, Secure Parking in 2
Who does AI recommend more?
Wilson Parking, named ahead of Secure Parking in 2 of 2 answers
Follow Secure Parking vs Wilson Parking and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top parking operators in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Wilson Parking was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Secure Parking was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Wilson Parking was listed before Secure Parking in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Wilson Parking1st
Secure Parking2nd
ParkMate3rd
Parkable4th
Care Park5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ParkMate4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Wilson Parking3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Parkable3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Care Park2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Secure Parking2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about parking operators
4 answers
Asked ChatGPT
“Which parking operator should I use in New Zealand?”
Asked ChatGPT
“What are the best parking operators in New Zealand?”
Asked ChatGPT
“What's the best parking operator in New Zealand for car parking?”
Searched Google, AI Overview
“parking app nz”
Searched Google, AI Overview
“parking in city”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Secure Parking or Wilson Parking more popular in search?
This chart shows how often people search Google for Secure Parking and Wilson Parking by name. Each line represents a brand's share of searches for all five parking operators we track, month by month, from searches in New Zealand.
Share of searches by month for Wilson Parking, Secure Parking. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wilson Parking | ParkMate | Care Park | Secure Parking | Parkable |
|---|---|---|---|---|---|
| Nov 2025 | 78.8% | 10.1% | 3.9% | 4.2% | 3.1% |
| Dec 2025 | 84.2% | 7.9% | 3.4% | 2.4% | 2.1% |
| Jan 2026 | 80.2% | 9.1% | 4.7% | 3.6% | 2.4% |
| Feb 2026 | 80.7% | 8.4% | 4.8% | 2.9% | 3.1% |
| Mar 2026 | 78.8% | 9.5% | 5.8% | 2.8% | 3.1% |
| Apr 2026 | 78.4% | 9.9% | 5.7% | 3.1% | 2.9% |
| May 2026 | 74.8% | 11.6% | 6.6% | 3.6% | 3.3% |
| Jun 2026 | 75% | 11.6% | 5.5% | 3.5% | 4.3% |
| Jul 2026 | 74.3% | 11.5% | 5.5% | 4.4% | 4.3% |
| Aug 2026 | 75.2% | 11.6% | 5.7% | 4.1% | 3.3% |
| Sep 2026 | 76% | 11.4% | 5.6% | 3.6% | 3.4% |
| Oct 2026 | 76.1% | 11.9% | 5.6% | 3.4% | 3% |
How has branded search for Secure Parking and Wilson Parking changed in New Zealand over the last 12 months?
3 findings
- Wilson Parking was ahead of Secure Parking in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Secure Parking’s share of searches among parking operators in New Zealand moved from 4.2% to 3.4%, and its estimated monthly branded searches moved from 1.8K to 1K.
- Across the 12 months ending October 2026, Wilson Parking’s share of searches among parking operators in New Zealand moved from 78.8% to 76.1%, and its estimated monthly branded searches moved from 33.4K to 22.5K.
How did search popularity change for New Zealand parking operators in October 2026?
2 changes
Wilson Parking’s share of searches among parking operators in New Zealand has gained ground for 3 months in a row, from 74.3% to 76.1% in October 2026.
Secure Parking’s share of searches among parking operators in New Zealand has lost ground for 3 months in a row, from 4.4% to 3.4% in October 2026.
How are Secure Parking’s and Wilson Parking’s branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Secure Parking’s and Wilson Parking’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Secure Parking
7 branded search terms
- secure parking
- secure parking app
- secure parking chancery
- secure parking federal
- secure parking space
- secureparking
- secureparking app
Wilson Parking
3 branded search terms
- wilson parking
- wilson parking app
- wilsonparking
Other head-to-heads among parking operators
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.