Brandwave

How popular isSecure Parking?

In October 2026, people searched for Secure Parking by name about 1,000 times in New Zealand, a 43.5% decrease from the previous year. These searches made up 3.4% of all New Zealand parking operator searches, placing Secure Parking fourth out of five operators. When we asked both ChatGPT and Google AI Overviews about parking operators, Secure Parking appeared in two of the four answers and was the second most recommended of the five.

Search and AI answers in October 2026

Secure Parking is the fourth most searched of 5 competitors and the second most recommended in the AI answers we collected.

  1. Wilson ParkingShare of searches 76.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. ParkMateShare of searches 11.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  3. Care ParkShare of searches 5.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  4. Secure ParkingShare of searches 3.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  5. ParkableShare of searches 3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
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Top parking operators in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Secure Parking was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Secure Parking is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wilson Parking1st
  2. Secure Parking2nd
  3. ParkMate3rd
  4. Parkable4th
  5. Care Park5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ParkMate4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Wilson Parking3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Parkable3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Care Park2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Secure Parking2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about parking operators

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Secure Parking compared with other New Zealand parking operators?

Secure Parking against parking operators in New Zealand, by month

Share of searches by month for Wilson Parking, ParkMate, Care Park, Secure Parking, Parkable. The figures are in the table below the chart.

View monthly share of searches table
MonthWilson ParkingParkMateCare ParkSecure ParkingParkable
Nov 202578.8%10.1%3.9%4.2%3.1%
Dec 202584.2%7.9%3.4%2.4%2.1%
Jan 202680.2%9.1%4.7%3.6%2.4%
Feb 202680.7%8.4%4.8%2.9%3.1%
Mar 202678.8%9.5%5.8%2.8%3.1%
Apr 202678.4%9.9%5.7%3.1%2.9%
May 202674.8%11.6%6.6%3.6%3.3%
Jun 202675%11.6%5.5%3.5%4.3%
Jul 202674.3%11.5%5.5%4.4%4.3%
Aug 202675.2%11.6%5.7%4.1%3.3%
Sep 202676%11.4%5.6%3.6%3.4%
Oct 202676.1%11.9%5.6%3.4%3%

  1. 1.Wilson Parking

    76.1%

    Held 1st. 22.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.ParkMate

    11.9%

    Held 2nd. 3.5K estimated branded searches, +3.6% vs prior month. Share +0.4 points.

  3. 3.Care Park

    5.6%

    Held 3rd. 1.7K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Secure Parking

    3.4%

    Held 4th. 1K estimated branded searches, -5.7% vs prior month. Share -0.2 points.

  5. 5.Parkable

    3%

    Held 5th. 880 estimated branded searches, -12% vs prior month. Share -0.4 points.

Compare popularity between Secure Parking and its closest rivals

Every comparison with Secure Parking

4 comparisons

How has branded search demand for Secure Parking changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Secure Parking in New Zealand fell from 1.8K to 1K.
  • Across the 12 months ending October 2026, Secure Parking’s share of searches among parking operators in New Zealand decreased from 4.2% to 3.4%.
  • Across the 12 months ending October 2026, Secure Parking’s share of searches among parking operators in New Zealand peaked at 4.4% in July 2026 and was lowest at 2.4% in December 2025.
  • Across the 12 months ending October 2026, Secure Parking fell from 3rd to 4th among parking operators in New Zealand.

How did search popularity change for New Zealand parking operators in October 2026?

4 changes

  1. Wilson Parking’s share of searches among parking operators in New Zealand has gained ground for 3 months in a row, from 74.3% to 76.1% in October 2026.

  2. Secure Parking’s share of searches among parking operators in New Zealand has lost ground for 3 months in a row, from 4.4% to 3.4% in October 2026.

  3. Estimated monthly branded searches for Parkable in New Zealand fell 32.3% over 12 measured months, from 1.3K to 880 in October 2026.

  4. Estimated monthly branded searches for ParkMate in New Zealand fell 18.4% over 12 measured months, from 4.3K to 3.5K in October 2026.

How are Secure Parking’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Secure Parking’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • secure parking
  • secure parking app
  • secure parking chancery
  • secure parking federal
  • secure parking space
  • secureparking
  • secureparking app

Do you work for Secure Parking? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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