Brandwave

Parkable vs ParkMate:Which is more popular in New Zealand?

In October 2026, ParkMate had more branded searches than Parkable among parking operators in New Zealand. ParkMate had about 3,500 branded searches, while Parkable had 880. ParkMate made up 11.9% of all parking operator searches we track, and Parkable accounted for 3%. When we asked ChatGPT and Google AI Overviews about parking operators, ParkMate appeared in all four answers and Parkable in three. Parkable was mentioned before ParkMate in two out of three answers.

Among parking operators in New Zealand in October 2026

Who do people search for more?

ParkMate, about 4 searches for every 1 for Parkable

ParkMate 3.5K searchesParkable 880 searches

Who does AI mention more?

ParkMate, mentioned in every answer we collected

ParkMate in 4 of 4Parkable in 3 of 4

Who does AI recommend more?

Parkable, named ahead of ParkMate in 2 of 3 answers

Parkable first in 2ParkMate first in 1

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Top parking operators in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, ParkMate appeared in all four answers. Parkable was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Parkable was listed before ParkMate in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wilson Parking1st
  2. Secure Parking2nd
  3. ParkMate3rd
  4. Parkable4th
  5. Care Park5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ParkMate4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Wilson Parking3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Parkable3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Care Park2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Secure Parking2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about parking operators

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Parkable or ParkMate more popular in search?

This chart shows how often people search Google for Parkable and ParkMate by name. Each line represents a brand's share of searches for all five parking operators we track, month by month, from searches in New Zealand.

Parkable and ParkMate among parking operators in New Zealand, by month

Share of searches by month for ParkMate, Parkable. The figures are in the table below the chart.

View monthly share of searches table
MonthWilson ParkingParkMateCare ParkSecure ParkingParkable
Nov 202578.8%10.1%3.9%4.2%3.1%
Dec 202584.2%7.9%3.4%2.4%2.1%
Jan 202680.2%9.1%4.7%3.6%2.4%
Feb 202680.7%8.4%4.8%2.9%3.1%
Mar 202678.8%9.5%5.8%2.8%3.1%
Apr 202678.4%9.9%5.7%3.1%2.9%
May 202674.8%11.6%6.6%3.6%3.3%
Jun 202675%11.6%5.5%3.5%4.3%
Jul 202674.3%11.5%5.5%4.4%4.3%
Aug 202675.2%11.6%5.7%4.1%3.3%
Sep 202676%11.4%5.6%3.6%3.4%
Oct 202676.1%11.9%5.6%3.4%3%

How has branded search for Parkable and ParkMate changed in New Zealand over the last 12 months?

3 findings
  • ParkMate was ahead of Parkable in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Parkable’s share of searches among parking operators in New Zealand moved from 3.1% to 3%, and its estimated monthly branded searches moved from 1.3K to 880.
  • Across the 12 months ending October 2026, ParkMate’s share of searches among parking operators in New Zealand moved from 10.1% to 11.9%, and its estimated monthly branded searches moved from 4.3K to 3.5K.

How did search popularity change for New Zealand parking operators in October 2026?

2 changes
  1. Estimated monthly branded searches for Parkable in New Zealand fell 32.3% over 12 measured months, from 1.3K to 880 in October 2026.

  2. Estimated monthly branded searches for ParkMate in New Zealand fell 18.4% over 12 measured months, from 4.3K to 3.5K in October 2026.

How are Parkable’s and ParkMate’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Parkable’s and ParkMate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Parkable

1 branded search term

  • parkable

ParkMate

4 branded search terms

  • parkmate
  • parkmate app
  • parkmate parking
  • parkmate wilson

How the Brand Demand Index is measured

Other head-to-heads among parking operators

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